HRO Today November 2014 - 60

Sustainable Workforce
by an environmental scandal-can be disastrous to a
company's bottom line.
Findings: Companies with a Bad Reputation
This year's study found that 70 percent of those currently
employed would leave their job to work with a company
with a bad reputation, up from 63 percent in 2012. Males
are more likely than females to take the job, 76 percent
versus 70 percent, respectively.
Age and position in career also play a role in the decision
to take a job. The older the worker, the less likely they
are to accept the job for all three years of the study. In
2014, only 56 percent of those between 55 and 64 would
take the job while 79 percent of Millennials-those
under 35-would take the job. The youngest, and most
junior workers are the least concerned about corporate
reputation, while the more experienced workers have
concerns about the risks involved with a damaged brand.
Adam Shay of Alexander Mann Solutions presents the
findings of The Cost of a Bad Reputation study to the
COMMIT!Forum crowd.
they can personally identify with or reflects their own
values, " says Shay. " We believe that employees will be
more engaged working for an employer they believe in,
one that they are proud to tell their friends and family
about. "
While recruiting expense increases are in the millions
of dollars, this business cost is literally dwarfed by the
billions of salary cost differential. The study found that
males would require an average of a 53 percent pay
increase and females a 60 percent pay increase in order
to leave their current employer and take a job with a
company with a bad reputation. In total, nearly onehalf
(48 percent) would require more than a 50 percent
increase in pay.
The additional recruiting and salaries costs-plus other
expenses required to overcome a reputation damaged
[60]
HRO TODAY MAGAZINE
| NOVEMBER 2014
Gender has a financial impact on the decision to take
a job with a company with a damaged reputation. In
2014, only 63 percent of females would leave their
current employer, significantly lower than the 76 percent
of males. Further, females would require a 60 percent
increase in pay, while males would require a 53 percent
increase.
Findings: Companies with a Good Reputation
In 2014, nearly all (93 percent) of those currently
employed would leave their current employer to work
with a company with a good reputation. Males are
slightly more likely than females to take the job, 95
percent versus 92 percent, respectively.
To leave their current employer and take a job to work
with a company with a good reputation, both males and
females would require an average of about a 33 percent
pay increase. Only 18 percent would require an increase
of 50 percent or more.
Editor's note: The COMMIT!Forum is hosted by
SharedXpertise, publishers of HRO Today magazine.

HRO Today November 2014

Table of Contents for the Digital Edition of HRO Today November 2014

HRO Today November 2014 - 1
HRO Today November 2014 - 2
HRO Today November 2014 - 3
HRO Today November 2014 - 4
HRO Today November 2014 - 5
HRO Today November 2014 - 6
HRO Today November 2014 - 7
HRO Today November 2014 - 8
HRO Today November 2014 - 9
HRO Today November 2014 - 10
HRO Today November 2014 - 11
HRO Today November 2014 - 12
HRO Today November 2014 - 13
HRO Today November 2014 - 14
HRO Today November 2014 - 15
HRO Today November 2014 - 16
HRO Today November 2014 - 17
HRO Today November 2014 - 18
HRO Today November 2014 - 19
HRO Today November 2014 - 20
HRO Today November 2014 - 21
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HRO Today November 2014 - 24
HRO Today November 2014 - 25
HRO Today November 2014 - 26
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HRO Today November 2014 - 28
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HRO Today November 2014 - 64
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