HRO Today November 2016 - 56

Workforce Management
Meaning
in the
Workplace
Bring out the best in employees by helping them discover the
why behind their work.
By Marcus Mossberger
As today's workplace becomes nearly unrecognizable
for older generations, one aspect of it has remained
unchanged: humanity's desire to fi nd meaning and
purpose in the work they do. And because jobs take up the
majority of employees' time-especially in today's hyperconnected,
technology-enabled world)-fi nding meaning
at work should be a high priority for both individuals and
the organizations they support.
For the millennial generation, this topic takes on added
importance. According to a survey conducted by the
authors of The M-Factor, more than 90 percent of
Millennials said giving back through their work was
essential when deciding on a job. Even more, starting in
2017, Millennials are expected to spend $200 billion per
year, and one of their expectations is that organizations
they spend money with need to go beyond traditional
capitalist tendencies.
Organizations stand to benefi t both as employers seeking
to build an engaged workforce, as well as businesses
[56]
HRO TODAY MAGAZINE
| NOVEMBER 2016
seeking to attract more customers. But there is room for
improvement. A survey by Deloitte revealed that while
73 percent of Millennials believe businesses can have
a positive impact on the world, but they think today's
companies aren't doing a very good job. The bottom line
is pretty simple: Creating an environment of meaning and
purpose at work is benefi cial for both the individual and
the organization.
To be clear, fi nding meaning at work does not mean
the absence of challenge or stress. Author Simon Sinek
suggests that " working hard for something we don't care
about is called stress; working hard for something we love
is called passion. " For most people, meaning is refl ected in
their ability to give back to others and know that they are
making a difference in something larger than themselves.
It also allows them to use their strengths and spend time
on tasks that they genuinely enjoy.
So how can this be done, and whose responsibility
is it? Is it the individual's responsibility to pursue

HRO Today November 2016

Table of Contents for the Digital Edition of HRO Today November 2016

HRO Today November 2016 - 1
HRO Today November 2016 - 2
HRO Today November 2016 - 3
HRO Today November 2016 - 4
HRO Today November 2016 - 5
HRO Today November 2016 - 6
HRO Today November 2016 - 7
HRO Today November 2016 - 8
HRO Today November 2016 - 9
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HRO Today November 2016 - 11
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