HRO Today October 2019 - 55

Relocation
More than 4 out of
10
organizations expect increases in
relocation volumes and
budgets for 2019.
Source: Atlas Corporate Relocation Survey
organization should approach its relocation package and
offering. Getting personal helps the leadership team
understand the potentials or the risks dependent on that
mix of the population. A proper up-front assessment
of a company's actual and active population can shape
and guide the strategy of a group move from the very
beginning. This is fi rst and foremost before embarking
on the journey.
2. First impressions are everything. Just like a job
interview, fi rst impressions are everything when it
comes to group moves. The approach and delivery of the
communication is paramount to a successful execution. It
can help put anxious employees at ease and answer many
of the questions they may have. The moment a company
announces it's moving to a new city or state, the human
brain tends to stop right there. Employees hit a wall and
can't move past it because they're blindsided. Everything
that's said afterwards is just words because employees
are thinking about concerns and uncertainty.
HR executives need to coordinate efforts with
communications and other leaders on how to best craft
the initial announcement of change. And often, one
size does not fi t all. Organizations may need to tailor
communications for different company roles and internal
stakeholders.
3. What's the offer? Employees are clearly going to be
wondering about their future. The offering allows for
a fair assessment of how many employees will actually
make the move and how many employees will choose
to leave the company. It's also fair to evaluate how a
company move affects things such as revenue-generating
positions, the impact on the bottom line, and the
bearing on support functions, among others. All of these
considerations then help with the delivery of the message
and its effectiveness. Delivering a real message with a
transparent approach will foster visibility and the best
chance at a positive acceptance rate.
Change is never easy, and a job relocation can be
extremely challenging and unnverving for employees.
While a company move presents a challenge, it's also an
opportunity for a new beginning and positive start.
When handling a company group move, HR leaders need
to have a voice when critical decisions are being made
and planned. Assess the company's employee population
to determine the best approach when communicating
and developing the offers. Above all else, a well-thoughtout
plan on how to communicate the move to employees
is essential for a successful group move.
Lisa Mendelsohn is regional director, Americas for Crown Mobility.
OCTOBER 2019 | www.hrotoday.com
[55]
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HRO Today October 2019

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