HRO Today Provider Directory 2019 - 45

Talent Acquisition
and realistic refl ection of the entire employee experience.
" If you're just beginning to develop your EVP, think
about why employees like to work for your organization,
what they value most, and why they stay, " recommends
Landry Seedig, division president of travel nursing at
AMN Healthcare. " Such information is best acquired by
getting feedback directly from employees, often through
employee engagement surveys. It may even call for the
establishment of an internal team to analyze and compile
the feedback results. "
2. Deliver authentic content. HR professionals then need
to amplify their employer brand and EVP across a variety
of platforms to give candidates a window into the dayto-day
life at the organization.
85%
Source: Recruiting Daily
of job searches start on a search engine.
awareness and sentiment in ways that have typically
belonged to the marketing world. Organizations that
are able to paint an honest and authentic picture of
their employee value proposition (EVP) and employment
brand can turn a cultural advantage into a competitive
advantage. Here are four best practices to help achieve
this:
1. Defi ne the EVP. To make their organizations stand out,
HR professionals fi rst need a clear vision of the things
that make them unique and special. This goes beyond
offerings such as salary, compensation, and benefi ts,
and includes cultural considerations as well as company
mission, values, and purpose. An EVP should be an honest
" Essentially, candidates want their target company to
have 'glass walls' so they can peer into the culture and
day-to-day, " says John Cloonan, product marketing
contractor at Korn Ferry. In fact, 85 percent of job
searches start on a search engine, according to Recruiting
Daily. " Having searchable content on your careers site as
well as a robust social presence is paramount. "
According to Seedig, business leaders should keep an eye
on the following platforms:
* Company websites. Organizations should provide easily
digestible and frequently updated information about
their services, products, leadership team, mission and
values, and successes.
* Social media platforms. LinkedIn, Facebook, and Twitter
feeds provide ample opportunity for companies to create
content that highlights their brand in a personalized way.
In addition, each platform's commentators give direct
insight into the ways the messaging is being received by
the greater community.
* Company review websites. Monitoring feedback on sites
like Glassdoor that allow current and former employees
to anonymously rate and review their employers is key in
the new job marketplace.
Employees can be leveraged as a powerful resource
when creating content for these platforms, Black
says. Brand ambassadors can provide candidates with
an unfi ltered look into the daily life of an employee,
delivering important information about the business,
the brand, and team in an authentic and relatable way.
They can also provide an honest perspective about the
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HRO Today Provider Directory 2019

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