HRO Today RPO Provider Directory 2018 - 32

Talent Acquisition
LISTEN UP
Three talent acquisition leaders share their approaches to brand
storytelling.
By Marta Chmielowicz
Storytelling is an ancient and universal human trait.
From visual stories told through cave drawings and
ancient hieroglyphs to epic poems communicated to
the masses, stories have been central to how humans
connect, learn, and make sense of the world. Even
with the advent of printing, and later, technology, the
common themes and narratives found in good stories
remain constant.
But in the last few decades, the way that people tell
and listen to stories has changed dramatically. Media is
now consumed more quickly and frequently than ever
before with new communication platforms emerging
every day, often providing access on all types of
devices. Storytellers are now faced with the challenge
of communicating their narratives in this ever-evolving
media landscape.
[32]
RPO Provider Directory
While the accelerated rate of information consumption
has opened up a world of opportunity for companies
looking to generate interest around their content and
brands, it has also created an environment that is highly
competitive. Organizations need to create an employer
brand that aligns with the missions and goals of the
company.
Organizations that are able to develop a unique and
authentic voice that connects with their audience will
be rewarded with higher engagement and loyalty to
their brand. Browne & Brand's Chief Marketing Offi cer
Michelle Talbot says, " If the story is compelling, it
not only gets attention but will get people excited to
be part of your company. We all want to feel part of
something with like-minded people who are either
working toward the same goal or are compelled to

HRO Today RPO Provider Directory 2018

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