HRO Today RPO Provider Directory 2018 - 36

Talent Acquisition
this important for me?' If we can't answer that in the
first 10 seconds, we have already lost the audience. We
want people to feel something within seconds and see
themselves at Alcon by the end of the message, " he
explains.
Once a concise message is developed, it should be
shared across multiple formats and platforms in order
to meet the widest audience possible. " We have used
quotes, videos, photos, and developed a variety of
social media memes and other storytelling devices to
convey our brand, " says Bettinger. " We use Facebook,
Glassdoor, and Indeed primarily in the
United States. In areas outside the
U.S., we have worked with our
local HR teams to ensure we
used platforms that were
relevant to that region
or location. We also
did and continue
to do significant
training of our
recruitment teams
on how to share
the message of
Alcon. "
a
* Transformation. From how an organization has
evolved throughout the years to opportunities for
growth with the business, transformative stories can be
leveraged in several different ways.
The theme of transformation is particularly powerful
in BMO Financial Group's brand storytelling strategy.
" People underestimate how inspiring a career at a bank
can be and overlook or leave a banking career because
it's uninspiring. However, with the rapid change of the
external landscape, this is the perfect opportunity to
help shape financial services for today and tomorrow.
That's how we settled on a bold challenge to
future employees: Let's change the way
the world banks, " explains Scarlett.
While Zurich
North America
leverages a
combination of
quotes, videos,
photos, and writeups
in their brand
storytelling strategy,
videos have generated the
best results. " Video is by far
the format with one of the highest
engagement rates, and we intend to
maximize the impact of this medium to convey our
stories, " confirms Little. " Going forward, we plan
to do more short videos of employees aligned with
key themes such as diversity and inclusion, customer
focus, community impact, and winning together in the
marketplace. "
Themes that Make an Impact
The most effective brand stories incorporate all of these
elements using classic archetypes that are specifically
tied to certain themes. Some of these themes include:
[36]
RPO Provider Directory
With the prevalence
of social media, brand
stories that are short,
sweet, and engaging
have the best chance
of success among
candidates.
* Opportunity. Great brand
stories should invite
candidates to become
part of an organization
that is worthwhile and
exciting-a place where
they can contribute
as an individual and
realize their own
potential as they help
the business grow.
Zurich North America
leverages this theme
in their strategy by
mapping the employee
journey and identifying
key moments that define
the employee experience.
" To develop a brand narrative,
our marketing team leveraged
findings from the employee experience
work to humanize our brand by featuring
several employees at various stages of their journey
at Zurich on our careers website and in internal
communications, " Little explains. " In addition, we
also featured our 'Community Investment Volunteer
Award' winners on the community impact section of
the company website. These are ways by which we are
creating emotional connections with current and future
employees. "
* Doing good. Brand stories are most effective when
they are personal, compelling, and emotionally-charged.
It's important to win hearts as well as minds, and one

HRO Today RPO Provider Directory 2018

Table of Contents for the Digital Edition of HRO Today RPO Provider Directory 2018

HRO Today RPO Provider Directory 2018 - 1
HRO Today RPO Provider Directory 2018 - 2
HRO Today RPO Provider Directory 2018 - 3
HRO Today RPO Provider Directory 2018 - 4
HRO Today RPO Provider Directory 2018 - 5
HRO Today RPO Provider Directory 2018 - 6
HRO Today RPO Provider Directory 2018 - 7
HRO Today RPO Provider Directory 2018 - 8
HRO Today RPO Provider Directory 2018 - 9
HRO Today RPO Provider Directory 2018 - 10
HRO Today RPO Provider Directory 2018 - 11
HRO Today RPO Provider Directory 2018 - 12
HRO Today RPO Provider Directory 2018 - 13
HRO Today RPO Provider Directory 2018 - 14
HRO Today RPO Provider Directory 2018 - 15
HRO Today RPO Provider Directory 2018 - 16
HRO Today RPO Provider Directory 2018 - 17
HRO Today RPO Provider Directory 2018 - 18
HRO Today RPO Provider Directory 2018 - 19
HRO Today RPO Provider Directory 2018 - 20
HRO Today RPO Provider Directory 2018 - 21
HRO Today RPO Provider Directory 2018 - 22
HRO Today RPO Provider Directory 2018 - 23
HRO Today RPO Provider Directory 2018 - 24
HRO Today RPO Provider Directory 2018 - 25
HRO Today RPO Provider Directory 2018 - 26
HRO Today RPO Provider Directory 2018 - 27
HRO Today RPO Provider Directory 2018 - 28
HRO Today RPO Provider Directory 2018 - 29
HRO Today RPO Provider Directory 2018 - 30
HRO Today RPO Provider Directory 2018 - 31
HRO Today RPO Provider Directory 2018 - 32
HRO Today RPO Provider Directory 2018 - 33
HRO Today RPO Provider Directory 2018 - 34
HRO Today RPO Provider Directory 2018 - 35
HRO Today RPO Provider Directory 2018 - 36
HRO Today RPO Provider Directory 2018 - 37
HRO Today RPO Provider Directory 2018 - 38
HRO Today RPO Provider Directory 2018 - 39
HRO Today RPO Provider Directory 2018 - 40
HRO Today RPO Provider Directory 2018 - 41
HRO Today RPO Provider Directory 2018 - 42
HRO Today RPO Provider Directory 2018 - 43
HRO Today RPO Provider Directory 2018 - 44
HRO Today RPO Provider Directory 2018 - 45
HRO Today RPO Provider Directory 2018 - 46
HRO Today RPO Provider Directory 2018 - 47
HRO Today RPO Provider Directory 2018 - 48
HRO Today RPO Provider Directory 2018 - 49
HRO Today RPO Provider Directory 2018 - 50
HRO Today RPO Provider Directory 2018 - 51
HRO Today RPO Provider Directory 2018 - 52
HRO Today RPO Provider Directory 2018 - 53
HRO Today RPO Provider Directory 2018 - 54
HRO Today RPO Provider Directory 2018 - 55
HRO Today RPO Provider Directory 2018 - 56
https://www.nxtbook.com/sharedxpertise/sharedxpertise/2023-total-workforce-solutions-provider-directory
https://www.nxtbook.com/sharedxpertise/sharedxpertise/2023-screening-provider-directory
https://www.nxtbook.com/sharedxpertise/sharedxpertise/2023-rpo-provider-directory
https://www.nxtbook.com/sharedxpertise/sharedxpertise/recognition-provider-directory-2023
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-msp-provider-directory-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-relocation-provider-directory-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-recognition-provider-directory-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-screening-provider-directory-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-provider-directory-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-msp-provider-directory-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-screening-provider-directory-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-rpo-provider-directory-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-recognition-provider-directory-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-rpo-provider-directory
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-msp-provider-directory-2017
https://www.nxtbookmedia.com