HRO Today September 2016 - 13

Cover Story
hire, which previously was
taking at least a month,
is now down to less than
14 days. The needle for
cost of hire has been
shifted to below 10
percent. His reports
also drill down to the
number of requisitions
open by region and by
hiring manager, how
many days requisitions
have been open, the time it
takes from requisitions to hire,
and sourcing information.
" With the metrics, you have a line of
sight into what's going on, and you know
the status with what they provide you, " he says.
infrastructure to build robust
internal talent departments, "
says Dave Campeas, president
and CEO for talent solutions
provider PrincetonOne.
The midsize RPO arena has
a predicted market share
of 50 percent by 2020.
Source: NelsonHall
NelsonHall's Bragar agrees.
" RPO is attractive to
companies that are rapidly
growing, who do not
have the internal recruiting
resources, and who don't
want to build their own internal
recruiting departments. "
This was certainly the case for Hanno
and Summit Truck Group. HR teams at
midsize organizations are no strangers to
overseeing many responsibilities that have a direct
impact on the bottom.
With such significant return on investment already, it's no
surprise that midsize RPO deals are taking the market by
storm. HRO Today defines midsize deals as those involving
companies with 5,000 employees and deal sizes between
500 and 1,000 hires per year. According to NelsonHall's
2016 RPO report, this market segment has increased from
39 percent in 2014 to 45 percent in 2015, with a predicted
market share of 50 percent by 2020. The research also
found that total market size in 2015 was $4.37 million.
" We are seeing higher growth in this market as clients
are looking to achieve the same benefits as large
organizations, " explains Gary Bragar, HRO research
director for NelsonHall. " Due to increased demands to
attract talent with the right skill sets and cultural fit who
will stay, organizations are turning to RPO specialists. "
In fact, 32 percent of HR leaders named employee
retention as a top priority for the next 12 months,
according to LinkedIn's Global Recruiting Trends study.
RPO providers have the expertise to find and drive the
right-fitting candidates to midsize organizations. When
the right candidate is hired the first time, retention and
productivity rates both tend to increase.
How can RPO assist in the talent game? Talent acquisition
providers have the reach and expertise to relieve the stress
and pressure of finding skilled workers and allowing HR
leaders to zero in on other business initiatives.
" Many midsize organizations do not have the capital or
" They want to spend their time and resources growing
their business in the marketplace. They want to focus on
doing what they do best, " says Campeas.
And RPO providers can concentrate on what they do best:
solving talent problems. A top obstacle facing midsize
organizations is establishing a recognized reputation in a
competitive labor market.
" Midsize organizations typically have a greater challenge
being identified as an employer of choice, " says Andy
Roane, vice president of recruitment process outsourcing
for workforce solutions provider Yoh. " From college
recruitment through experienced professional roles,
candidates are drawn toward employers they know well. "
What are ways RPO providers can help? By understanding
an organization's employee value proposition and
communicating that to potential candidates, says Roane.
Developing and promoting an employer brand is also a key
component to standing out among competitors.
" This is accomplished through social media, talent
communities, and marketing efforts, " says Campeas.
" Although this is a significant need, midsize organizations'
everyday concerns and initiatives prevent them from
giving attention to this area of growth. "
But that does not make it less important. Employer brand
has become a critical factor in the talent acquisition
process in recent years. In fact, according to LinkedIn's
SEPTEMBER 2016 | www.hrotoday.com
[13]
http://www.hrotoday.com
HRO Today September 2016

Table of Contents for the Digital Edition of HRO Today September 2016
