HRO Today September 2016 - 46

Talent Acquisition
Better Together
How organizations can align corporate responsibility efforts with
employer brand in order to attract the right talent.
By Debbie Bolla
With 63 percent of full-time employees looking for new
employment according to recent research from talent
solutions provider iCIMS, a company's reputation is now
more important than ever. The pressure to be seen as an
employer of choice has increased organizational focus
on employer brand-how a company is viewed by its
workers and potential employees.
" Individuals want to work for organizations with a
positive reputation and ethical c-suite leadership, " says
Jill Schwieters, president of Cielo Healthcare.
CR Magazine's (our sister publication) 2015 Corporate
Reputation Survey found that if unemployed, 86
percent of American females said they would not join a
company with a bad reputation. These results indicate
how important employer brand and ethics are for
organizations. The survey, which was sponsored by Cielo,
encompassed a poll of more than 1,000 employed and
unemployed Americans in the effort to gain insights
into how corporate responsibility, reputation, and
transparency can impact job decisions.
[46]
HRO TODAY MAGAZINE | SEPTEMBER 2016
" Today's job seekers are sophisticated, " says Gerry
Sullivan, senior vice president of sales, solutions and
marketing, for talent solutions provider PeopleScout.
" They follow and interact with companies they admire
through social media platforms while searching and
applying to jobs. Because of this, it is necessary for
companies to establish their own brand to stand out
from the competition. Companies with a strong employer
brand often see up to two-and-a-half times more
applicants per job opening. An employer brand is also key
in retaining employees who personally identify with the
brand of the company that they work for. "
One strategy that organizations are leveraging in order
to get ahead is making their corporate responsibility
initiatives a key part of their employer brand. CR
initiatives have the power to make employees feel part
of something more important than themselves. Nielsen
reports 67 percent of employees prefer to work for a
socially responsible company. And today's talent often
has a choice. " Top candidates have the ability to chose
who they work with based on a variety of factors, " says

HRO Today September 2016

Table of Contents for the Digital Edition of HRO Today September 2016

HRO Today September 2016 - 1
HRO Today September 2016 - 2
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