HRO Today September 2016 - 57
Talent Acquisition
#Recruitment
Incorporate hashtags to reach a broader network of job seekers.
By Michelle Stedman
Recruitment is so much more than fi nding workers to fi ll
available positions. It's about fi nding the right people who
can make a valuable contribution to the company. Social
media makes it easier than ever to show off corporate
culture, goals, and facilities to those who could be the
right fi t. But how can organizations make sure the right
people fi nd their posts?
Enter in hashtags-strings of characters, such as words,
phrases or acronyms, that start with the hashtag symbol
and make posts searchable by users. Hashtags can expose
a company to new users who aren't following their social
media accounts. Of course, not all social media platforms
rely on hashtags-Facebook being the most important-
and hashtags are treated differently on different
platforms. That's why it's important to walk through best
practices for using hashtags to boost recruiting efforts.
Hashtags Types
For recruitment efforts, Twitter and Instagram hashtags
can be broken up into the following types:
* Recruitment-specifi c: Hashtags in this category are
related to job searching and recruitment. Popular
examples include #nowhiring, #jobopening, and
#careers.
* Brand-specifi c: These hashtags are specifi c to the
companies using them to help build brand awareness.
They can simply be a brand's name (like #Ford or
#Chrysler) or a phrase directly related to the company
(like #HootsuiteLife).
* Conversations: Hashtags here are used to join a
conversation around a particular topic. Examples like
#engineering and #engineeringproblems are used by
engineers, while #writerslife and #writerproblems are
used by authors and bloggers.
* Always-on: Exposure Ninja defi nes these hashtags as
those that have communities built around them and
are always in use. #MondayMotivation is used for
posts related to getting over the Monday Blues, while
#ThrowbackThursday is dedicated to posts associated
with nostalgia.
SEPTEMBER 2016 | www.hrotoday.com
[57]
http://www.hrotoday.com
HRO Today September 2016
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