HRO Today September 2016 - 70
HRO Today Forum
Amusing Job
Seekers
By Marta Chmielowicz
See how 2016 iTalent competition winner The Muse is revolutionizing
online job search.
Searching for a job online can be a frustrating and
unrewarding process. Hours are spent perusing hundreds
of dry, banal listings that provide no real insight into
company brand or culture. Over time, the listings begin to
blur together, leaving job seekers confused and discouraged
about ever finding a good fit. When most career platforms
are geared toward offering quantity over quality, it can
be difficult to determine which companies are uniquely
qualified to fill each candidate's specific needs.
While traditional career websites provide the scope and
variety of jobs that candidates are seeking, they lack the
individualized approach that is necessary to ensure a good
cultural fit between employee and employer. And this is
a key piece to the talent puzzle: According to Randstad
Sourceright 2015 Talent Trends Report, cultural fit is the
second most important criteria when assessing talent. The
Muse, the winner of the 2016 iTalent Competition, seeks to
fill this need with its interactive, multimedia approach that
helps employees find the right job and providing them with
the resources needed to grow in their new role.
" First-generation career sites provide the ability to do
specific searches for text-based results, but they all look
the same, " explains founder and CEO Kathryn Minshew.
[70]
HRO TODAY MAGAZINE | SEPTEMBER 2016
" Nobody was providing a really vivid, insightful look into
various career options, company culture, and what it's
like to really work at a company. And today, the most
talented people are seeking meaningful, fulfilling work at
companies where they can make a difference. "
Through its innovative approach, The Muse strives to
provide job seekers with valuable career content and the
opportunity to find work at a company that fits their
needs.
" For individuals, we provide career advice, coaching, and
other career development services as well as job listings,
and an inside look into companies and career paths using
photos and videos, interviews with people at different
companies that you might want to apply to, and a very
unconventional take on company profiles, " says Minshew.
Because traditional job boards provide access to job
listings and little else, Minshew saw an opportunity to
provide career management resources and coaching for
job seekers. These resources are valuable to both young
Millennial workers who are just starting their careers as
well as established professionals looking to make a career
change or move into a new job or industry.
HRO Today September 2016
Table of Contents for the Digital Edition of HRO Today September 2016
HRO Today September 2016 - 1
HRO Today September 2016 - 2
HRO Today September 2016 - 3
HRO Today September 2016 - 4
HRO Today September 2016 - 5
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