HRO Today September 2016 - 72

HRO Today Forum
provided a tremendous number of resources and made
those resources very shareable on social. "
Although The Muse is primarily geared toward easing the
job search for applicants, organizations can also benefit
tremendously from taking advantage of this service. " For
companies, we give them a way to communicate directly
with potential candidates to showcase their culture, their
office, and their employer brand and to put a really human
touch on their employee value proposition, " says Minshew.
The Muse does this by developing company profiles that
tell compelling stories about brand and culture through
various forms of media, including photos, videos, and
articles. By providing original content and dedicated
support, The Muse offers companies who may otherwise
lack the resources to develop their own recruitment
content a fresh perspective on the quirks that make
them unique and desirable among applicants. This helps
organizations of all sizes attract the right type of talent,
build a more motivated and productive team, and gain an
advantage in the marketplace.
" We're experts in helping companies communicate
their employer brand in a more human, authentic way, "
explains Minshew. " So when companies work with The
Muse, they're signing up not only for our audience, but
also for our expertise. We have a nation-wide network
of photographers and videographers, we have in-house
content experts and employer branding experts, and
we see our job as to help companies attract the right
candidates, not just any candidates. So, we help them tell
a story about what it's like to work at their company that's
going to resonate with the type of people who would be
excited by that opportunity and be the long-term members
of that team. "
Through collaboration with experts at The Muse,
companies are able to reach out a diverse audience of
platform users, change the perception of their brand
among people who may have never considered them as
an employer, and find qualified, new hires. This service
has already been taken advantage of by a myriad of
companies, including Facebook, Dropbox, Wells Fargo,
HBO, and AT&T, among others.
This is just the beginning. " We have a lot in the works right
now, " she says. " One of our biggest goals is to continue to
personalize the site and the experiences of the user so that
an individual, whether they're a 25-year-old looking for
their second job or a 45-year-old with a very deep expertise
[72]
HRO TODAY MAGAZINE | SEPTEMBER 2016
in one area who's looking to make a big change, can have
a personalized experience at The Muse to help them get
where they need to go faster and more effectively. "
In addition to personalizing the site, The Muse will also
be expanding into new geographies and markets and
providing companies with competitive insights so that they
may improve and optimize their recruitment strategies.
One of Minshew's major goals is to allow companies to
" know how they're doing on The Muse but also see how
that compares to other companies and where particular
parts of their recruitment strategy or even their job
descriptions might be able to be improved. "
iTalent Competition
The Muse took home top honors at the fifth annual HRO
Today Forum iTalent competition in Chiacago in May, where
six leading technology companies demonstrated how they
are solving HR problems. During the competition, the
finalists gave seven-minute pitches about their products,
highlighting the innovative ways that they help businesses
recruit, hire, and retain talent. A panel of HR technology
experts, industry analysts, HR practitioners and technology
investors, as well as the general HRO Today Forum audience,
voted The Muse the winner.
" The iTalent competition was a really useful opportunity to
present our business to an audience of potential customers
and experts and investors in the space, and get feedback,
understand reactions, and have a forum to really discuss
and debate some of the big issues that we're tackling as
a company, " says Minshew. " It was a great competition; I
would very enthusiastically recommend it to anyone else. "

HRO Today September 2016

Table of Contents for the Digital Edition of HRO Today September 2016

HRO Today September 2016 - 1
HRO Today September 2016 - 2
HRO Today September 2016 - 3
HRO Today September 2016 - 4
HRO Today September 2016 - 5
HRO Today September 2016 - 6
HRO Today September 2016 - 7
HRO Today September 2016 - 8
HRO Today September 2016 - 9
HRO Today September 2016 - 10
HRO Today September 2016 - 11
HRO Today September 2016 - 12
HRO Today September 2016 - 13
HRO Today September 2016 - 14
HRO Today September 2016 - 15
HRO Today September 2016 - 16
HRO Today September 2016 - 17
HRO Today September 2016 - 18
HRO Today September 2016 - 19
HRO Today September 2016 - 20
HRO Today September 2016 - 21
HRO Today September 2016 - 22
HRO Today September 2016 - 23
HRO Today September 2016 - 24
HRO Today September 2016 - 25
HRO Today September 2016 - 26
HRO Today September 2016 - 27
HRO Today September 2016 - 28
HRO Today September 2016 - 29
HRO Today September 2016 - 30
HRO Today September 2016 - 31
HRO Today September 2016 - 32
HRO Today September 2016 - 33
HRO Today September 2016 - 34
HRO Today September 2016 - 35
HRO Today September 2016 - 36
HRO Today September 2016 - 37
HRO Today September 2016 - 38
HRO Today September 2016 - 39
HRO Today September 2016 - 40
HRO Today September 2016 - 41
HRO Today September 2016 - 42
HRO Today September 2016 - 43
HRO Today September 2016 - 44
HRO Today September 2016 - 45
HRO Today September 2016 - 46
HRO Today September 2016 - 47
HRO Today September 2016 - 48
HRO Today September 2016 - 49
HRO Today September 2016 - 50
HRO Today September 2016 - 51
HRO Today September 2016 - 52
HRO Today September 2016 - 53
HRO Today September 2016 - 54
HRO Today September 2016 - 55
HRO Today September 2016 - 56
HRO Today September 2016 - 57
HRO Today September 2016 - 58
HRO Today September 2016 - 59
HRO Today September 2016 - 60
HRO Today September 2016 - 61
HRO Today September 2016 - 62
HRO Today September 2016 - 63
HRO Today September 2016 - 64
HRO Today September 2016 - 65
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HRO Today September 2016 - 67
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