Smart Meetings July 2022 Digital Issue - 74

erty were all given an outdoor, nautical theme to
expand meeting goers' feeling of bleisure even if
they aren't adding days on vacation to their event.
The Destination is the Driver
Drenched in vacation vibe for meeting goers who
want to feel like they are on holiday is a $65 million
renovation deemed the most comprehensive
project Myrtle Beach's hotels and resorts have
seen in more than five years. Kingston Resorts
has fully updated rooms, suites and meeting/event
space at Hilton Myrtle Beach Resort
and Embassy Suites by Hilton Myrtle Beach
Oceanfront Resort. The refresh at these South
Carolina properties will be complete this summer
with a new restaurant, pool and two waterparks.
Bob Barenberg, managing director of Kingston
Resorts, says the passion point for the multimillion
dollar property-wide renovation was, " to
differentiate ourselves in the market by creating
new and interesting venues that are thoughtfully
designed, nontraditional and cater to specific
market segments. " The segment being targeted is
higher end social events and bespoke corporate
groups that may not otherwise think of Myrtle
Beach as a go-to destination. This is illustrated in
the forthcoming Black Drum Brewing restaurant,
opening this summer,
which will
include a designforward
event
space featuring a
unique sense of
style, completely
fresh approach to
food and beverage,
and due to its second
floor height,
prime real estate
when it comes to
oceanfront views.
" Thinking beyond the traditional ballroom out " Deloitte's
research shows
that environments that
allow for productivity during
vacation are appealing
to most leisure travelers,
not just the one-in-five
planning to work during
vacation. "
- Peter Caputo, US hospitality leader,
Deloitte
fitted with air walls and pane glass windows; we
opted for creative and interesting design choices
like high vaulted ceilings with exposed beams and
glass garage doors that open and close to adjust
space as desired, " he says.
Las Vegas Rolls High
In Las Vegas, the much-anticipated 2023 arrival
of the Fontainebleau Las Vegas on The Strip ticks
off multiple drivers on EHL's list: digitization,
personalization, experience economy, sustainability,
and virtual reality to name a few.
The 67-story, vertically
integrated luxury
destination conceived by
Fontainebleau Development
will host more than
550,000 sq. ft. of customizable
indoor and outdoor
meeting and convention
space, with multiple configurations
throughout five
levels of the resort, allowing
experiences to be tailored to
every preference.
Among the highlights:
a pillarless ballroom spanning more than
105,000 square feet-one of the largest in
Las Vegas-that is easily divisible to meet
a variety of needs; a three-level, more than
90,000-square-foot theater with pre-function
space, nearly 62,000 sq. ft. of additional space
that can be used to create up to 57 breakout
rooms, three executive boardrooms overlooking
an almost 25,900-square-foot outdoor hospitality
garden that, like much of Fontainebleau,
provides a seamless connection to the natural
beauty that surrounds the city. Six dedicated
freight elevators will offer flexibility for planners
of large or small meetings.
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JULY 2022 * SMARTMEETINGS . COM
Smart Meetings July 2022 Digital Issue

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