Smart Meetings July 2022 Digital Issue - 76

Hard Rock Hotel New
York's guestroom
Dallas Hotel Boom
In July of 2021, STR counted the
Dallas hotel market for rooms under
construction as fifth nationally just
behind New York, Los Angeles,
Atlanta and Las Vegas.
Fontainebleau Las Vegas will also integrate
advanced digital amenities throughout its conference
spaces, with multiple interior and exterior
branding opportunities, touchscreen technologies,
and next-level audio and visual tools supported by
dedicated and experienced in-house experts.
" Fontainebleau Las Vegas will raise the alreadyheightened
standards of the city's meeting and
convention industry and the expectations of
today's discerning business traveler, " says Cliff
Atkinson, president of Fontainebleau Las Vegas.
" The resort and casino is truly one-of-a-kind,
with an upward-thinking design that takes full
advantage of our multi-level, indoor-outdoor space
and allows planners to bring every idea to life with
multiple branding possibilities. Further, our coveted
location adjacent to the expanded Las Vegas
Convention Center offers convenience and incredible
synergistic opportunities, as well as unparalleled
accessibility that allows guests to effortlessly
reach our upper conference levels without navigating
our casino, providing a smoother transition
from business to pleasure, and vice versa, with
seamless connections to our dining, retail, pool
and entertainment venues, " he explains.
Reno Redux
Across the state in Reno, Grand Sierra Resort and
Casino has continued to invest in its property
by adding amenities and refreshing rooms to
offer work/leisure-friendly design options to
meetings participants who will find new Italian
curved furniture with stone tops, custom sconces
and new connectivity outlets, well-lit new
workspaces and custom closets. Other upgrades
include bathroom redesign with custom-lit mirrors.
Corridors and elevator lobbies have also
been renovated to match the new casual luxury
feel.
(Hard) Rock Star
Just opened in New York City, in the heart of
midtown, cheek-by-jowl to all of Broadway, Hard
Rock Hotel New York has opened in an area formerly
known as " Music Row. "
The 446-room gem touches on trends like
individualized and experiential highs (you
can request Fender guitars and Crosley record
players for in-room use). Outdoor experiences
happen with a thrill on the penthouse Rockstar
Suite on the 34th floor, a bi-level stunner with
a massive patio and jaw-dropping views of New
York City.
The Hard Rock ticks the trendy wellness box
for new hotel builds by offering its signature
" Rock Om " program, fusing yoga with the
rhythm of a custom-DJ-curated soundtrack for
in-room sessions.
Also in 2021, Lodging Econometrics
named Dallas as one of the top cities for
new hotel projects.
Some of the biggest on the city's map
include JW Marriott Dallas Arts District,
opening in early 2023. The $125
million-renovation of Trammell Crow
Center Tower in the heart of the city in
the Dallas Arts district will include a
new rooftop pool (outside spaces trend
ticked off), a grand ballroom and eclectic
and innovative meeting spaces (personalization
and tech trends). Keying
into the trend of offering unique experiences,
the hotel is in walking distance to
Dallas Museum of Art, Crow Museum of
Asian Art, Nasher Sculpture Center and
other artful attractions.
Other upcoming properties include
the InterContinental Dallas (Uptown)
where the Cityplace Tower will become
a new luxury property, also with rooftop
pool and over 21,000 sq. ft. of meeting
and event space.
The Harwood Boutique Hotel (photo
below) will be a new 20-story luxury
hotel across from the Rolex Building
and within walking distance of the
House of Blues.
Plush Suites in North Dallas and convenient
Fairfield by Marriott Dallas East
round out the city's ever expanding new
hotel room boom.
76
JULY 2022 * SMARTMEETINGS . COM
Smart Meetings July 2022 Digital Issue

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