Smart Meetings September 2022 Digital Issue - 30

Landmark in Leadership
This summer, Visit Greater Palm Springs named
Lauren Bruggemans as its first Director of Sustainability
and Community Engagement.
King guest room,
JW Marriot Desert Springs Resort and Spa
" I think the travel and tourism industry is having a
RESOURCE
* Visit Greater Palm Springs
reckoning, " says Bruggemans, whose 16 years in
the industry includes time heading up the Sumba
Hospitality Foundation in Eastern Indonesia, a
program recognized by the United Nations World
Tourism Organization (UNTWO) for Innovation in
Tourism in 2018.
" We are starting to see a shift, " she says. " DMOs
are rethinking the role of tourism and hospitality and
asking, 'What's our responsibility here?' "
Bruggemans says that Visit Greater Palm Springs
" has always been a resilient organization with its
finger on the pulse of inclusivity and equity-how
we care about our tourists and also about our community
and the folks who live here. "
She says that Greater Palm Springs (from which
she originally hails) has always been conscious and
intentional about how development is approved, as
well as being mindful of the scarcity of resources.
" Visit Greater Palm Springs can use its power
and platform and influence to ensure that development
is sustainable, " she says, citing the new Agua
Caliente Cultural Plaza and The Spa at Séc-he,
opening soon, as a good example.
The Plaza and Spa are owned by the Agua
Caliente tribe, who also own and manage the Agua
Caliente Rancho Mirage, one of the largest resort/
casinos in the Greater Palm Springs area.
The new cultural plaza, currently under construction
and set to open in late 2022 includes
an Oasis Trail, a walking tour that presents sights,
sounds and sensations related to the ancient
paths to sacred springs and the Oasis that is
modern-day Palm Springs.
The Cultural Plaza itself is inspired by Agua
Caliente traditions such as basket weaving and
pottery-a far cry from the famed Desert Modern
dwellings of the rich and famous for which Palm
Springs is renowned, but akin to them in a centeredness
in light and natural textures and color.
The new spa will be the fifth bathhouse or spa
at the site, which first opened in the late 1880s.
" It's a wonderful history, " says Bruggemans.
" The tribe does fantastic work and it is a source
of jobs and economic development in the area. "
She adds that Visit Greater Palm Springs is supporting
the tribe in looking for more opportunities.
" We are working on making Greater Palm
Springs a really inclusive place for groups and
meeting planners, " she explains. " Our superpower
for meeting planners is that we are a regional
organization working with nine cities that each
have unique characteristics and different priorities.
Meeting planners should know that Visit Greater
Palm Springs is open and inclusive to all groups.
We are really thinking through ways to create an
environment that is super welcoming to all, including
those with accessibility issues. "
Bruggemans points out that " we often think of
Palm Springs as being pools, hotels and glamour,
and yes, we have that, but there are so many other
areas of cultural richness here. "
Agua Caliente Cultural Center, artist rendering
Agua Caliente Cultural Cneter photo by Visit Palm Springs

Smart Meetings September 2022 Digital Issue

Table of Contents for the Digital Edition of Smart Meetings September 2022 Digital Issue

September Cover
Bright Perspective
Smart buzz
Feature: Event Mavericks
Event Recap
Destination: Western Canada
Destination: Tucson
Destination: Nebraska
Destination: Palm Springs
Destination: Wosconsin
Smart Meetings September 2022 Digital Issue - September Cover
Smart Meetings September 2022 Digital Issue - Cover2
Smart Meetings September 2022 Digital Issue - 1
Smart Meetings September 2022 Digital Issue - Bright Perspective
Smart Meetings September 2022 Digital Issue - Smart buzz
Smart Meetings September 2022 Digital Issue - Feature: Event Mavericks
Smart Meetings September 2022 Digital Issue - 5
Smart Meetings September 2022 Digital Issue - 6
Smart Meetings September 2022 Digital Issue - 7
Smart Meetings September 2022 Digital Issue - 8
Smart Meetings September 2022 Digital Issue - 9
Smart Meetings September 2022 Digital Issue - 10
Smart Meetings September 2022 Digital Issue - 11
Smart Meetings September 2022 Digital Issue - 12
Smart Meetings September 2022 Digital Issue - 13
Smart Meetings September 2022 Digital Issue - Event Recap
Smart Meetings September 2022 Digital Issue - 15
Smart Meetings September 2022 Digital Issue - Destination: Western Canada
Smart Meetings September 2022 Digital Issue - 17
Smart Meetings September 2022 Digital Issue - 18
Smart Meetings September 2022 Digital Issue - 19
Smart Meetings September 2022 Digital Issue - Destination: Tucson
Smart Meetings September 2022 Digital Issue - 21
Smart Meetings September 2022 Digital Issue - 22
Smart Meetings September 2022 Digital Issue - 23
Smart Meetings September 2022 Digital Issue - Destination: Nebraska
Smart Meetings September 2022 Digital Issue - 25
Smart Meetings September 2022 Digital Issue - 26
Smart Meetings September 2022 Digital Issue - 27
Smart Meetings September 2022 Digital Issue - 28
Smart Meetings September 2022 Digital Issue - Destination: Palm Springs
Smart Meetings September 2022 Digital Issue - 30
Smart Meetings September 2022 Digital Issue - 31
Smart Meetings September 2022 Digital Issue - Destination: Wosconsin
Smart Meetings September 2022 Digital Issue - 33
Smart Meetings September 2022 Digital Issue - Cover3
Smart Meetings September 2022 Digital Issue - Cover4
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