Smart Meetings September 2022 Digital Issue - 33

Guest room at Sheraton
Milwaukee Brookfield Hotel
Milwaukee Art Museum and downtown
Outdoor dining at Parkside 23, Brookfield
The Great Indoors
Brookfield recently completed its latest and largest
convention center, which opened this July. Bookings
at the brand-new Brookfield Conference Center
are already at 100% full capacity. " For us, it's
definitely on, " Nancy Justman, CEO of Visit
Brookfield, says.
Brookfield Conference Center is a 20-minute drive
from General Mitchell International Airport (MKE) and
has more than 44,000 sq. ft. of indoor and outdoor
meeting space. Its largest ballroom sits at 18,000
sq. ft. and its second largest measures 6,000 sq.
ft. " The client can shape the space exactly as they
need, " Justman says. With no permanent furniture
and by erecting airwalls throughout the space, the
main ballroom can be quickly reconfigured into 11
different formations. The 6,000-square-foot ballroom
also shares this flexibility by design.
The outdoor " Celebration Plaza " is a
9,000-square-foot, paved, gardened and
groomed courtyard, decorated with overhead
Edison-style string lights that span the entire
open-air space. Next door to the plaza, a glass
atrium provides additional room to gather, making
that expansive outside space more accessible,
whatever the weather.
Attached to the new venue by a glass walkway
is Hilton Garden Inn Milwaukee Brookfield
Conference Center, a 168-room property with
an additional 1,680 sq. ft. of meeting space.
However, in the interest of larger visiting groups,
there are over 1,000 more hotel rooms located
within a one-mile radius of the conference center.
Sheraton Milwaukee Brookfield Hotel sits
a five-minute walk from Brookfield Conference
Center. At 388 guest rooms and 18,782 sq. ft.
of meetings and event space, this property has
a new look after its renovation this year. Sky
blue, maroon red and soft grays keep its spaces
modern, bright and homey.
Where You Don't Want
to Miss Dinner
More than 100 restaurants sit within five miles of
Brookfield Conference Center. From cafes along
the Greenway to upscale dining at a restaurant
and winery, Brookfield's agricultural scene makes
for fresh food that's easy to find. Parkside 23 is
five minutes away by car from the center of town,
but tends to leave a strong impression. Serving a mix
of new American and American-Italian fusion favorites
made with 'farm-to-table' ingredients, Parkside
23 has meat, vegetarian and gluten-free options.
A new Coffeeville Company storefront will
open this fall in a train depot dating back to
1867. The picturesque spot is near Brookfield Village,
10 minutes north of the conference center.
Another restaurant that draws visitors to the
Village-a stretch of commercial and retail properties
along a street built in 1836 at an old train
crossing (which the tracks still run through)-is
Vino Cappuccino, an Italian favorite where the
dishes feature fresh ingredients, with live music
filling the space. Nearby, C.C.'s Elbow Room
serves up another twist on American-Italian fusion
in a comfort-focused atmosphere that encourages
elbows on the table.
For a taste of the local brews, head to Biloba
Brewing Company. Five minutes from the conference
center, walk-in wine tasting is available at
the Cooper's Hawk Winery & Restaurant's only location
in Wisconsin, which is only a seven-minute
walk from the conference center.
Play Outside-And Indoors
Brookfield might be the suburb of a big city, but
that doesn't mean there's any less opportunity for
fun. In fact, downtime and playtime in this city suburb
may have you forgetting downtown Milwaukee
is only 15 minutes away. As planners and meeting
profs search for more ways to incorporate leisure
into their events and business travel plans, a city
like Brookfield offers a bit of everything.
For those who enjoy a little midday mall trip,
over two dozen shopping plazas populate
Brookfield, the largest and closest of which to
the conference center are Brookfield Square and
Brookfield Fashion Center. The Square lies a
seven-minute walk from the conference center,
and the Fashion Center is less than a five-minute
drive. Brookfield Square is comprised of a large
shopping mall with both smaller and popular
brands, plus numerous restaurants.
But Brookfield Square offers more than shops.
Movie Tavern, an upscale theater, serves everything
from snacks to dinner while you relax in a big
comfy chair to watch the newest box office hit.
33
@smartmeetings

Smart Meetings September 2022 Digital Issue

Table of Contents for the Digital Edition of Smart Meetings September 2022 Digital Issue

September Cover
Bright Perspective
Smart buzz
Feature: Event Mavericks
Event Recap
Destination: Western Canada
Destination: Tucson
Destination: Nebraska
Destination: Palm Springs
Destination: Wosconsin
Smart Meetings September 2022 Digital Issue - September Cover
Smart Meetings September 2022 Digital Issue - Cover2
Smart Meetings September 2022 Digital Issue - 1
Smart Meetings September 2022 Digital Issue - Bright Perspective
Smart Meetings September 2022 Digital Issue - Smart buzz
Smart Meetings September 2022 Digital Issue - Feature: Event Mavericks
Smart Meetings September 2022 Digital Issue - 5
Smart Meetings September 2022 Digital Issue - 6
Smart Meetings September 2022 Digital Issue - 7
Smart Meetings September 2022 Digital Issue - 8
Smart Meetings September 2022 Digital Issue - 9
Smart Meetings September 2022 Digital Issue - 10
Smart Meetings September 2022 Digital Issue - 11
Smart Meetings September 2022 Digital Issue - 12
Smart Meetings September 2022 Digital Issue - 13
Smart Meetings September 2022 Digital Issue - Event Recap
Smart Meetings September 2022 Digital Issue - 15
Smart Meetings September 2022 Digital Issue - Destination: Western Canada
Smart Meetings September 2022 Digital Issue - 17
Smart Meetings September 2022 Digital Issue - 18
Smart Meetings September 2022 Digital Issue - 19
Smart Meetings September 2022 Digital Issue - Destination: Tucson
Smart Meetings September 2022 Digital Issue - 21
Smart Meetings September 2022 Digital Issue - 22
Smart Meetings September 2022 Digital Issue - 23
Smart Meetings September 2022 Digital Issue - Destination: Nebraska
Smart Meetings September 2022 Digital Issue - 25
Smart Meetings September 2022 Digital Issue - 26
Smart Meetings September 2022 Digital Issue - 27
Smart Meetings September 2022 Digital Issue - 28
Smart Meetings September 2022 Digital Issue - Destination: Palm Springs
Smart Meetings September 2022 Digital Issue - 30
Smart Meetings September 2022 Digital Issue - 31
Smart Meetings September 2022 Digital Issue - Destination: Wosconsin
Smart Meetings September 2022 Digital Issue - 33
Smart Meetings September 2022 Digital Issue - Cover3
Smart Meetings September 2022 Digital Issue - Cover4
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