Automotive Engineering - November/December 2021 - 4

EDITORIAL
EDITORIAL
Bill Visnic
Editorial Director
Bill.Visnic@sae.org
Ford C2 is model for EV scale, lower costs
Has the auto industry ever seen a more
dynamic and outright crazy time than
today's second coming of the electric
vehicle? Few of us who visited Rivian
Automotive's L.A. auto show display a
few years ago would have imagined
startup Rivian generating such a blockbuster
IPO in 2021. Twelve years in the
making, with a mere 200-odd units
built to date (most sold to employees),
Rivian made history by eclipsing the
market valuation of Ford and Nio and
briefly topping General Motors - in its
first trading day.
Crazy indeed - but
Rivian's inaugural product is
cleverly engineered and
compelling. Recently I drove
a production-spec R1T on a
50-mile loop around Ann
Arbor, Michigan. My route,
with a development engineer
riding shotgun, included an interstate
highway, rural 2-lane roads and
in-town driving. It showcased the R1T's
multiple drive modes, sophisticated suspension
and intuitive human-machine
interface. Overall, the Rivian pickup is
state-of-the-art. But to my thinking, it's
still not yet a practical choice to satisfy
most pickup owners' duty cycles - that
thinking being informed by data showing
that more than 90% of Tesla owners
have at least one other vehicle on which
to rely. And these happen to be ICengine
powered. Even the products of
Wall St. darlings, many customers seem
to believe, have limitations.
Lucid Motors' Air is another recent
The biggest
'gotta-have' for
electrification is
significantly lower
vehicle costs.
Lindsay Brooke
Editor-in-Chief
Lindsay.Brooke@sae.org
territory. Of a similar stripe is GM's
Hummer EV, brought to market in a
remarkable high-speed, aggressive development
program. The beastly
Hummer, with its $108,000 base sticker
is, sadly, another play to rich folks.
While the Hummer EV leverages GM's
new electric truck platform and Ultium
propulsion system (shared by upcoming
Silverado/Sierra EVs and their electric
SUV counterparts to eventually build
production scale), Rivian, Lucid and
many other EV startups lack similar
bandwidth. Broad and deep product
pipelines that are engineered
for platform, subsystems
and component
commonization, at high
volume, are essential for
lower cost. And the biggest
" gotta have " for electrification
right now is significantly
lower vehicle costs.
OEMs seeking inspiration on how to
EV entrée that's receiving rave reviews
- an " electron-fueled magic carpet
ride " is how one colleague described
the electric luxury sedan. The Air's wow
factor is enhanced by the fact that
many of Lucid's key technologies, including
the electric drive module and
infotainment system, are in-house developments,
with higher costs. Like the
Rivian R1T, the Lucid's base price is
more than $74,000, putting these two
electric interlopers into rich-customer
4 November/December 2021
leverage their upcoming EV architectures
should consult Ford's C2 playbook.
The global C2 platform currently underpins
Escape, Escape Hybrid, Bronco
Sport and the conventional and hybrid
variants of the new Maverick compact
pickup. While it doesn't encompass battery-electrics,
C2 is a case study in getting
the base platform right - particularly
costly-to-reconfigure hard points
which carry over into subsequent models.
The C2 architecture has proven its
ability to successfully support a growing
range of models, bodystyles and powertrains
and to help drive down cost.
Every new EV program needs the
cost/features/quality balance that Ford
achieved with the Maverick hybrid, resulting
in the truck's revelatory $19,995
base price. Most of all, the EV customer
needs it. GM's recent claim to have an
upcoming EV priced less than $30,000,
likely on a new compact platform, and
Volkswagen's efforts with its modular
MEQ, give hope that others are pursuing
similar strategy.
Lindsay Brooke, Editor-in-Chief
Paul Seredynski
Senior Editor
Paul.Seredynski@sae.org
Ryan Gehm
Associate Editor
Ryan.Gehm@sae.org
Lisa Arrigo
Custom Electronic
Products Editor
Lisa.Arrigo@sae.org
Contributors
Kami Buchholz
Detroit Editor
John Kendall
Europe Editor
Terry Costlow
Electronic Technologies Editor
Bradley Berman
U.S. West Coast Editor
Sebastian Blanco, Don Sherman,
Paul Weissler
DESIGN
Lois Erlacher
Creative Director
Ray Carlson
Associate Art Director
SALES &
MARKETING
Joe Pramberger
Publisher
joe.pramberger@saemediagroup.com
Kaitlyn Sommer
Marketing Director
kaitlyn.sommer@saemediagroup.com
Martha Tress
Recruitment Sales Manager
+1.724.772.7155
Martha.Tress@sae.org
REGIONAL SALES
North America
New England/Eastern Canada:
ME, VT, NH, MA, RI, QC
Ed Marecki
+1.401.351.0274
ed.marecki@saemediagroup.com
CT:
Stan Greenfield
+1.203.938.2418
greenco@optonline.net
Mid-Atlantic/Southeast/TX:
DC, VA, WV, TN, NC, SC, GA, FL, AL,
MS, LA, AR, OK, TX
Ray Tompkins
+1.281.313.1004
ray.tompkins@saemediagroup.com
NY, NJ, OH:
Ryan Beckman
+1.973.409.4687
ryan.beckman@saemediagroup.com
PA/DE:
Desiree Stygar
+1.908.300.2539
desiree.stygar@saemediagroup.com
Midwest/Great Lakes:
IN, MI, WI, IA, IL, MN
Chris Kennedy
+1.847.498.4520, x3008
chris.kennedy@saemediagroup.com
Midwest/Central Canada:
KS, KY, MO, NE, ND, SD, ON, MB
Bob Casey
+1.847.223.5225
bob.casey@saemediagroup.com
Southern CA, AZ, NM,
Rocky Mountain States:
Tim Powers
+1.424.247.9207
timothy.powers@saemediagroup.com
International
Europe:
Sven Anacker
+49.202.373294.11
sa@intermediapro.de
Sabine Schoett
+49.202.373294.13
ss@intermediapro.de
China:
Alan Ao
+86.21.6140.8920
alan.ao@sae.org
Japan:
Shigenori Nagatomo
+81.3.3661.6138
Nagatomo-pbi@gol.com
South Korea:
Eun-Tae Kim
+82-2-564-3971/2
ksae1@ksae.org
Integrated Media
Consultants
Patrick Harvey
+1.973.409.4686
patrick.harvey@saemediagroup.com
Todd Holtz
+1.973.545.2566
todd.holtz@saemediagroup.com
Rick Rosenberg
+1.973.545.2565
rick.rosenberg@saemediagroup.com
Scott Williams
+1.973.545.2464
scott.williams@saemediagroup.com
SUBSCRIPTIONS
+1.866.354.1125
AUE@OMEDA.COM
AUTOMOTIVE ENGINEERING

Automotive Engineering - November/December 2021

Table of Contents for the Digital Edition of Automotive Engineering - November/December 2021

Automotive Engineering - November/December 2021 - SPONSOR1
Automotive Engineering - November/December 2021 - CVRA
Automotive Engineering - November/December 2021 - CVRB
Automotive Engineering - November/December 2021 - CVR1
Automotive Engineering - November/December 2021 - CVR2
Automotive Engineering - November/December 2021 - 1
Automotive Engineering - November/December 2021 - 2
Automotive Engineering - November/December 2021 - 3
Automotive Engineering - November/December 2021 - 4
Automotive Engineering - November/December 2021 - 5
Automotive Engineering - November/December 2021 - 6
Automotive Engineering - November/December 2021 - 7
Automotive Engineering - November/December 2021 - 8
Automotive Engineering - November/December 2021 - 9
Automotive Engineering - November/December 2021 - 10
Automotive Engineering - November/December 2021 - 11
Automotive Engineering - November/December 2021 - 12
Automotive Engineering - November/December 2021 - 13
Automotive Engineering - November/December 2021 - 14
Automotive Engineering - November/December 2021 - 15
Automotive Engineering - November/December 2021 - 16
Automotive Engineering - November/December 2021 - 17
Automotive Engineering - November/December 2021 - 18
Automotive Engineering - November/December 2021 - 19
Automotive Engineering - November/December 2021 - 20
Automotive Engineering - November/December 2021 - 21
Automotive Engineering - November/December 2021 - 22
Automotive Engineering - November/December 2021 - 23
Automotive Engineering - November/December 2021 - 24
Automotive Engineering - November/December 2021 - 25
Automotive Engineering - November/December 2021 - 26
Automotive Engineering - November/December 2021 - 27
Automotive Engineering - November/December 2021 - 28
Automotive Engineering - November/December 2021 - 29
Automotive Engineering - November/December 2021 - 30
Automotive Engineering - November/December 2021 - 31
Automotive Engineering - November/December 2021 - 32
Automotive Engineering - November/December 2021 - 33
Automotive Engineering - November/December 2021 - 34
Automotive Engineering - November/December 2021 - CVR3
Automotive Engineering - November/December 2021 - CVR4
https://www.nxtbook.com/smg/sae/24AE06
https://www.nxtbook.com/smg/sae/24AE05
https://www.nxtbook.com/smg/sae/24AE04
https://www.nxtbook.com/smg/sae/24AE03
https://www.nxtbook.com/smg/sae/24AE02
https://www.nxtbook.com/smg/sae/23AE12
https://www.nxtbook.com/smg/sae/23AAVE11
https://www.nxtbook.com/smg/sae/23AE10
https://www.nxtbook.com/smg/sae/23AE09
https://www.nxtbook.com/smg/sae/23AE08
https://www.nxtbook.com/smg/sae/23AAVE07
https://www.nxtbook.com/smg/sae/23AE06
https://www.nxtbook.com/smg/sae/23AE05
https://www.nxtbook.com/smg/sae/23AAVE04
https://www.nxtbook.com/smg/sae/23AE04
https://www.nxtbook.com/smg/sae/23AE03
https://www.nxtbook.com/smg/sae/23AE02
https://www.nxtbook.com/smg/sae/23AAVE01
https://www.nxtbook.com/smg/sae/22AE12
https://www.nxtbook.com/smg/sae/22AVE11
https://www.nxtbook.com/smg/sae/22AE10
https://www.nxtbook.com/smg/sae/22AE09
https://www.nxtbook.com/smg/sae/22AE08
https://www.nxtbook.com/smg/sae/22AVE07
https://www.nxtbook.com/smg/sae/22AE06
https://www.nxtbook.com/smg/sae/22AE05
https://www.nxtbook.com/smg/sae/22AVE04
https://www.nxtbook.com/smg/sae/22AE04
https://www.nxtbook.com/smg/sae/22AE03
https://www.nxtbook.com/smg/sae/22AE02
https://www.nxtbook.com/smg/sae/22AVE01
https://www.nxtbook.com/smg/sae/21AE12
https://www.nxtbook.com/smg/sae/21AVE11
https://www.nxtbook.com/smg/sae/21AE10
https://www.nxtbook.com/smg/sae/21AVE09
https://www.nxtbook.com/smg/sae/21AE09
https://www.nxtbook.com/smg/sae/21AE08
https://www.nxtbook.com/smg/sae/21AVE07
https://www.nxtbook.com/smg/sae/21AE06
https://www.nxtbook.com/smg/sae/21AE05
https://www.nxtbook.com/smg/sae/21AVE05
https://www.nxtbook.com/smg/sae/21AE04
https://www.nxtbook.com/smg/sae/21AE03
https://www.nxtbook.com/smg/sae/21AVE03
https://www.nxtbook.com/smg/sae/21AE02
https://www.nxtbookmedia.com