Autonomous Vehicle Engineering - November 2021 - 8
Cover Story
he said. This one-stop-shop approach is a major differentiator
for BrightDrop in the last-mile marketplace.
" We don't just make one product, or just fleet management
software, " Katz asserted. " We have developed an
integrated ecosystem of products and services that
can help improve almost every aspect of first- to lastmile
delivery-and can also help create safer and less
congested cities. The opportunity is substantial. "
BrightDrop is counting on upward trajectory of
BrightDrop's medium-size EV410 has over 400 cu. ft. of
cargo volume and was designed for smaller, more frequent
deliveries or as a service vehicle.
do a large number of deliveries in an area and with
good security and less fatigue, " Armenta said.
The BrightDrop vision, Katz explained, extends far
beyond the vehicles. It is to be " a leading provider
of integrated delivery solutions that will help drive efficiencies
and sustainable growth for commercial
customers. It's about how we create a holistic set of solutions
that ultimately delivers better cities long-term, "
e-commerce and delivery, coupled with the benefits of
electrification in terms of total cost of ownership (TCO)
and sustainability, to drive the young company's growth. In
addition to the FedEx vehicle order, BrightDrop has an
order for 12,600 EV600s from Merchants Fleet, a large
fleet-management company. A pilot program with Urban
Freight Lab specifically for time-sensitive perishable
goods and food deliveries is ongoing in Seattle.
" BrightDrop offers a smarter way to deliver goods
and services, " stated GM chairman/CEO Mary Barra.
" We are building on our significant expertise in electrification,
mobility applications, telematics and fleet
management, with a new one-stop-shop solution " for
commercial customers to move goods in a better, more
sustainable, and eventually more autonomous, way. ■
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Autonomous Vehicle Engineering - November 2021
Table of Contents for the Digital Edition of Autonomous Vehicle Engineering - November 2021
Autonomous Vehicle Engineering - November 2021 - CVR4
Autonomous Vehicle Engineering - November 2021 - CVR1
Autonomous Vehicle Engineering - November 2021 - CVR2
Autonomous Vehicle Engineering - November 2021 - 1
Autonomous Vehicle Engineering - November 2021 - 2
Autonomous Vehicle Engineering - November 2021 - 3
Autonomous Vehicle Engineering - November 2021 - 4
Autonomous Vehicle Engineering - November 2021 - 5
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Autonomous Vehicle Engineering - November 2021 - CVR4
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