Automotive Engineering - March 2022 - 17

COVER STORY
Assembling a prototype Genesis pack in ONE's Mich. tech center.
Data-driven transparency
As a nascent battery developer in a crowded, competitive
field dominated by incumbent giants CATL, LG, Panasonic and
others, Ijaz is under no delusions about what it will take for
ONE to survive over the long term. " I came into being a battery
supplier with an appreciation for product-development
and process discipline, " he noted. " I got my process education
twice: once for being around it and not fully valuing it, and
again in a start-up needing it. This made me value and embrace
it in a whole new light. "
He's acutely aware of battery suppliers' infamous reputation
for exaggeration, and chuckles as he reiterates the old
saying about " liars, damned liars, and battery suppliers. "
When he made the jump from Ford to A123, Ijaz staunchly
decided that he would not be part of that ongoing joke.
" I would not embody any of the aspects I'd seen in some
battery suppliers that I didn't like when I was a Ford engineer.
Things like a lack of transparency and thinking they
could work their way through a problem without disclosing
it. That's the clearest way to create mistrust. "
He believes in robust, repeatable data and complete transparency
as the only means to build a lasting and stout relationship
with industry customers.
" When we went to The Battery Show in 2021, we came with
data showing we had a 287-watt-hours-per-liter LFP pack that
exceeds Tesla's LFP and their NCA packs as well as other products
that we've benchmarked. We said, 'Let's show them' and
we actually hung our battery pack on the wall for all to see, and
we presented the data behind it, " he said. " I learned not to talk
about subjects for which I have no data, and to share problems
and find solutions together. The customer appreciates that
when they're involved and they understand both our progress
and where we have risks. "
AUTOMOTIVE ENGINEERING
Free Info at http://info.hotims.com/82330-707
17
ONE
http://info.hotims.com/82330-707

Automotive Engineering - March 2022

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Automotive Engineering - March 2022 - SPONSOR1
Automotive Engineering - March 2022 - CVRA
Automotive Engineering - March 2022 - CVRB
Automotive Engineering - March 2022 - CVR1
Automotive Engineering - March 2022 - CVR2
Automotive Engineering - March 2022 - 1
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Automotive Engineering - March 2022 - 4
Automotive Engineering - March 2022 - 5
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Automotive Engineering - March 2022 - CVR3
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