Autonomous Vehicle Engineering - April 2022 - 18

Emerging Technologies
Precision Tech the
'Backbone' to CNH's
Digital Strategy
by Ryan Gehm
The ag and construction manufacturer bolsters its tech stack to
accelerate development of precision and autonomous solutions.
When CNH Industrial executives stressed at
its recent Capital Markets Day that the company is
fast-advancing its offerings in precision technology
and accelerating autonomous solutions - particularly
in farming - it was more than just lip service. Just three
months prior, the " new " CNH Industrial, spun off
from truck maker Iveco to solely focus on Agriculture
and Construction, made the largest acquisition in its
history - of Sioux Falls, South Dakota-based Raven
Industries for $2.2 billion.
" Precision agriculture and autonomy are critical
components of our strategy to help our agricultural
customers reach the next level of productivity and
to unlock the true potential of their operations, " said
Scott Wine, CEO of CNH Industrial. " Raven is a true
pioneer in the precision agriculture space, and their
technology is a perfect strategic fit that will differentiate
us from our peers and significantly improve our
competitive position. "
Raven's tech culture was another draw, a streamlined,
trend-adopting approach that optimizes execution.
" That's driving what we call 'reverse integration,' "
Wine said. " That's not easy when you're this big global
conglomerate to let this little company have their
culture and their influence come back [on us]. That's
what we're striving to do. "
Bringing Raven into the fold is " not quite plug
Raven, Augmenta and CNH Industrial team to advance precision sprayer
technology that can reduce the application of fertilizers by up to 40% while
increasing yield.
and play, but darn close, " Wine said, noting that the
tech company has been a long-time supplier to CNH
Industrial. New technology is already being deployed
by joint teams. The first in-house products featuring
fully integrated Raven precision agriculture systems
are expected to become available in 2022.
18 April 2022
AUTONOMOUS VEHICLE ENGINEERING
CNH Industrial

Autonomous Vehicle Engineering - April 2022

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