SAE Update - July 2024 - 43

STANDARDS & COMMITTEES
Though there are many examples of
successful standards, let's pivot, because
the history of Wi-Fi is successful, fun, and
entertaining. This history was documented
and published by Greg Ennis in his book,
Beyond Everywhere. Greg was the first VP
of technology at the Wi-Fi Alliance, and he
tells the story of how the origins of Wi-Fi
were born out of pork belly and orange
futures trading fraud at the Chicago Board
of Trade (CBOT). The settlement with U.S.
Department of Justice required CBOT to
adopt a wireless trading solution, and
multiple companies and teams of
companies developed proposals. I won't
ruin the story, but through multiple rounds
of votes, negotiations, deal making, and
deft diplomacy we ended up with the WiFi
we know and love today.
The value of Wi-Fi was created by its
global ubiquity. Just imagine the
frustration if you walked into a coffee shop
or office building and the wireless
network wasn't
compatible with your
laptop, tablet, or phone. Also consider the
wasted R&D investments of four or five
different wireless solutions all trying to
solve the same exact problem. Debating
good ideas and negotiating interoperability
and interface standards still enables
differentiation and value creation from the
ecosystem. And this economic recipe has
been successfully repeated in multiple
markets.
In today's rapidly evolving technology
landscape, standardization has become a
cornerstone of innovation and
interoperability for many industries.
Standards ensure that products and
services work together seamlessly,
fostering efficiency, reliability, and
widespread adoption. Standards also push
the leading edge of the technology curve
and are the most economical approach to
building broad ecosystem solutions. In the
future, we will be celebrating the success
of the automotive technology standards
that we are creating today.
In around 12-18 months, we're going to
be able to add SAE J3311, Vehicle Platform
Power Management, to the list of standards
that created tremendous economic
value for the automotive industry.
The SAE J3311 committee is a
recently formed group that
addresses the problem of
inadequate vehicle power
management in a " standardized "
approach.
Vehicle power management is not
UPDATE
July 2024
43
Porsche

https://www.gregennis.net/ https://www.sae.org/standards/content/j3311/ https://www.sae.org/standards/content/j3311/ https://www.sae.org/news/press-room/2024/01/sae-j3311-committee

SAE Update - July 2024

Table of Contents for the Digital Edition of SAE Update - July 2024

SAE Update - July 2024 - INTRO1
SAE Update - July 2024 - SPNSR1
SAE Update - July 2024 - COV1
SAE Update - July 2024 - COV2
SAE Update - July 2024 - 1
SAE Update - July 2024 - 2
SAE Update - July 2024 - 3
SAE Update - July 2024 - 4
SAE Update - July 2024 - 5
SAE Update - July 2024 - 6
SAE Update - July 2024 - 7
SAE Update - July 2024 - 8
SAE Update - July 2024 - 9
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SAE Update - July 2024 - 11
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SAE Update - July 2024 - 16
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