Medical Design Briefs - July 2023 - 27

clinicians who understand the intent and
purpose of a product's application and
purpose. Because of this, we can expect to
see surgeons acting as clinical influencers
who will have an increasingly greater role
in product development. There are two
factors driving this, the first being that
surgeons are becoming increasingly entrepreneurial
in their endeavors, meaning
that they have other clinical-related
opportunities outside of treating patients.
This could mean that they're independently
involved in medical product
development, they're opening their own
practices, or they're consulting with a device
manufacturer. The second reason is
that medical technology companies have
a symbiotic relationship with surgeons
where they rely on one another.
The companies bring forward technology
that can help surgeons, but these
companies need their input, involvement
and influence in identifying clinical
problems that need to be solved and
shaped by technology. Medical technology
companies understand the immense
value and personal experience that surgeons
have when it comes to using technology
products in a clinical environment
and what types of advancement
might be necessary to advance the device
or tool. They are using technology to influence
or help drive their opinions into
the marketplace. Because we're using
technology to drive decision making in
the surgical field, we can expect to see
the future of medical technology development
to lean heavily on clinicians who
understand the complicated dynamics
and needs of patients, providers, and
health systems along with regulatory and
reimbursement hurdles.
n Modalities Are Ripe for Disruption,
Especially in Imaging and
Surgical Navigation
As an example, most of the underlying
spinal surgery navigation technology
that our industry relies on hasn't been
updated in a meaningful way since it
came into use over 20 years ago, and the
same goes for CT scans and x-rays. In
2023, would you rely on printed driving
directions from MapQuest and drive
straight into a traffic jam when Google
Maps and Waze will suggest you take an
alternate route? This is analogous to
what is happening in surgical navigation,
where surgeons must conduct timeconsuming
CT-scans during spine surgery
to ensure that proper vertebral
alignment is being achieved.
By making the right information available
to a spine surgeon during a spinal
fusion procedure at the right time
during the first surgery,
it might help
them to only fix a minor deformity, rather
than creating a new deformity that
could potentially result in a patient undergoing
a second surgery. It's time for a
future where engineers, product developers
and clinical influencers apply their
unique understanding of the surgical
and technological landscape to create
new applications with interoperability
and data insights as the focus that will
benefit patient outcomes.
n Conclusion
The foundational goals of surgical
precision and ideal patient outcomes
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Medical Design Briefs - July 2023

Table of Contents for the Digital Edition of Medical Design Briefs - July 2023

Medical Design Briefs - July 2023 - Cov1A
Medical Design Briefs - July 2023 - Cov1B
Medical Design Briefs - July 2023 - Cov1
Medical Design Briefs - July 2023 - Cov2
Medical Design Briefs - July 2023 - 1
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Medical Design Briefs - July 2023 - 3
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Medical Design Briefs - July 2023 - Cov4
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