Amelia Bay -- Brewed Tea -- October, 2019 - 5

ŬĞƩůĞďƌĞǁŝŶŐ͕ŵĞůŝĂĂLJƵƐĞƐĂĐůŽƐĞĚ͕ĐŽŶƟŶƵŽƵƐ
ďƌĞǁŝŶŐƐLJƐƚĞŵƚŽĐĂƉƚƵƌĞĂůůŽĨƚŚĞŇĂǀŽƌƐ͕ǀŽůĂƟůĞƐ
ĂŶĚŬĞLJĐŚĂƌĂĐƚĞƌŝnjŝŶŐƚŽƉŶŽƚĞƐŽĨƚŚĞƚĞĂůĞĂǀĞƐ͘KŶůLJ
ƉƵƌĞǁĂƚĞƌƚŽƵĐŚĞƐƚŚĞƌĂǁŵĂƚĞƌŝĂů͘EŽĂůĐŽŚŽůƐ͕ƐŽůͲ
ǀĞŶƚƐŽƌĞŶnjLJŵĞƐĂƌĞĞǀĞƌƵƐĞĚ͘dŚŝƐĞŶƐƵƌĞƐƚŚĂƚƚŚĞ
ĮŶŝƐŚĞĚďĞǀĞƌĂŐĞŝƐĨƌĞĞĨƌŽŵƐĞĚŝŵĞŶƚĂƟŽŶ͕ĐůŽƵĚŝŶŐ
ĂŶĚŽīͲŇĂǀŽƌƐ͕ĂůůŽǁŝŶŐƚŚĞƚĞĂ͛ƐŶĂƚƵƌĂůďĞĂƵƚLJĂŶĚ
ŇĂǀŽƌƚŽƐŚŝŶĞƚŚƌŽƵŐŚ͘

͞ĚĚĂƌĞĨƌĞƐŚŝŶŐƚǁŝƐƚƚŽLJŽƵƌďĞǀĞƌĂŐĞǁŝƚŚĐƵƐͲ
ƚŽŵŝnjĞĚďůĞŶĚƐ͘&ƌŽŵĐůĂƐƐŝĐŚĂůĨƚĞĂĂŶĚŚĂůĨůĞŵŽŶͲ
ĂĚĞƚŽƵŶŝƋƵĞĨůĂǀŽƌƐŽĨƚŚĞŵŽŵĞŶƚ͕ǁĞŽĨĨĞƌĂǀĂͲ
ƌŝĞƚLJĂƐǁŝĚĞĂƐLJŽƵƌŝŵĂŐŝŶĂƚŝŽŶ͕͟ƐĂLJƐDƌ͘ƌĂŶĚĂůů͘
͞/ŶĂŵĂƌŬĞƚƚŚĂƚĐŽŶƚŝŶƵĞƐƚŽĞŵďƌĂĐĞŶĞǁ͕ďŽůĚĞƌ
ĂŶĚĚŝĨĨĞƌĞŶƚĨůĂǀŽƌƐ͕ǁĞŚĂǀĞƚŚĞĞdžƉĞƌƚƐƚŽŚĞůƉLJŽƵ
ĐƌĞĂƚĞĞdžĐŝƚŝŶŐŶĞǁĨŽƌŵƵůĂƚŝŽŶƐƚŽƐĞƚLJŽƵƌƉƌŽĚƵĐƚƐ
ĂƉĂƌƚĨƌŽŵƚŚĞĐŽŵƉĞƚŝƚŝŽŶ͘

Ready-to-Drink Tea Poised for Growth
dŽĚĂLJ͛ƐĐŽŶƐƵŵĞƌƐƌĞĂĐŚĨŽƌZdƚĞĂ
ďĞĐĂƵƐĞŝƚ͛ƐĂĐŽŶǀĞŶŝĞŶƚ͕ŚĞĂůƚŚŝĞƌ
ĂůƚĞƌŶĂƟǀĞƚŽƐƵŐĂƌLJďĞǀĞƌĂŐĞƐ͘/ŶͲ
ŶŽǀĂƟŽŶŝƐƉĂƌĂŵŽƵŶƚǁŝƚŚŬĞĞƉŝŶŐ
ZdƚĞĂƚŚĞƉƌĞĨĞƌƌĞĚďĞǀĞƌĂŐĞ͘
^ĞǀĞƌĂůƚƌĞŶĚƐŵŽƟǀĂƚĞĐŽŶƐƵŵĞƌƐ
ƚŽĐŚŽŽƐĞƚĞĂĂŶĚĂƌĞĂĚƌŝǀŝŶŐĨŽƌĐĞ
ďĞŚŝŶĚŝƚƐŐƌŽǁŝŶŐƉŽƉƵůĂƌŝƚLJ͕ĂĐĐŽƌĚͲ
ŝŶŐƚŽƚŚĞdĞĂƐƐŽĐŝĂƟŽŶŽĨƚŚĞh^͘
ŽŶƐƵŵĞƌŝŶƚĞƌĞƐƚƐƉĂƌŬĞĚďLJƚĞĂ͛Ɛ
ŚĞĂůƚŚĨƵůŶĞƐƐ͕ǀĂƌŝĞƚLJ͕ĂǀĂŝůĂďŝůŝƚLJĂŶĚ
ƐƵƐƚĂŝŶĂďŝůŝƚLJ͕ǁŝůůŚŽůĚƐƚĞĂĚLJ͕ŝĨŶŽƚ
ĐŽŶƟŶƵĞƚŽŐƌŽǁŝŶƚŚĞĐŽŵŝŶŐLJĞĂƌƐ͘

PRODUCT ENGAGEMENT: ^ƚŽƌLJƚĞůůͲ
ŝŶŐŝƐŬĞLJ͘dĞĂŚĂƐĂŐƌĞĂƚƐƚŽƌLJƚŽ
ƚĞůů͕ĨƌŽŵŝƚƐŚŝƐƚŽƌLJ͕ĐŽƵŶƚƌŝĞƐŽĨŽƌͲ
ŝŐŝŶ͕ŵĂŶƵĨĂĐƚƵƌŝŶŐƚĞĐŚŶŝƋƵĞƐĂŶĚ
ƵŶŝƋƵĞŇĂǀŽƌƐ͕ƚŽŝƚƐǀĂƌŝĞĚĐŽůŽƌƐ
ĂŶĚƐŚĂƉĞƐ͘dĞĂƐĂƟƐĮĞƐĐŽŶƐƵŵͲ
ĞƌƐ͛ŶĞĞĚƚŽŬŶŽǁĂƐŵƵĐŚĂƐƚŚĞLJ
ĐĂŶĂďŽƵƚǁŚĂƚƚŚĞLJĂƌĞĞĂƟŶŐĂŶĚ
ĚƌŝŶŬŝŶŐ͘

SUSTAINABILITY:ŶǀŝƌŽŶŵĞŶƚĂů
ƐƵƐƚĂŝŶĂďŝůŝƚLJĐŽŶƚŝŶƵĞƐƚŽďĞĂŶ
ŝŵƉŽƌƚĂŶƚĨĂĐƚŽƌĨŽƌĐŽŶƐƵŵͲ
ĞƌƐǁŚĞŶŵĂŬŝŶŐƉƵƌͲ
ĐŚĂƐŝŶŐĚĞĐŝƐŝŽŶƐ͘h͘^͘
HEALTH AND WELLNESS: dŚĞƌĞĐŽŶͲ
ĐŽŶƐƵŵĞƌƐĐŚŽŽƐĞ
ƟŶƵĞƐƚŽďĞĂĨŽĐƵƐŽŶƉƌŽĚƵĐƚƐǁŝƚŚ ĨŽŽĚƐƚŚĂƚĂƌĞƐĞĞŶ
ǀĂůƵĞͲĂĚĚĞĚĨƵŶĐƟŽŶĂůďĞŶĞĮƚƐ͘dĞĂ
ƚŽďĞŶĂƚƵƌĂůĂŶĚ
ĮƚƐƉĞƌĨĞĐƚůLJŝŶƚŽƚŚŝƐƚƌĞŶĚ͕ĂůŽŶŐǁŝƚŚ ŚĂǀŝŶŐŵŝŶŝͲ
ĐůĞĂŶĞĂƟŶŐĂŶĚƉůĂŶƚͲďĂƐĞĚĨŽŽĚƐ͘
ŵĂůŝŵƉĂĐƚ
ŽŶƚŚĞ
NATURAL: ŽŶƐƵŵĞƌƐƐĞĞŬŽƵƚ͞ůĞƐƐ
ƉƌŽĐĞƐƐĞĚ͟ĨŽŽĚĂŶĚĚƌŝŶŬ͕ŝŶĐĞŶƟǀͲ
ŝnjŝŶŐĐŽŵƉĂŶŝĞƐƚŽƌĞŵŽǀĞĂƌƟĮĐŝĂů
ŝŶŐƌĞĚŝĞŶƚƐ͘dŚŝƐƚƌĞŶĚĞŶĐŽƵƌĂŐĞƐ
ĐŽŶƐƵŵĞƌƐƚŽƌĞĂĐŚĨŽƌĨŽŽĚƐŝŶƚŚĞŝƌ
ŵŽƐƚŶĂƚƵƌĂů͕ŽƌŝŐŝŶĂůĨŽƌŵ͕ƐƵĐŚĂƐ
ƚƌƵĞďƌĞǁĞĚƚĞĂ͕ĂƐƚĞĂůĞĂǀĞƐĂƌĞĂ
ŶĂƚƵƌĂů͕ƐŝŵƉůĞĂŶĚǁŚŽůĞĨŽŽĚ͘

ĞŶǀŝƌŽŶŵĞŶƚ͘^ŽĐŝĂů͕ĞŶǀŝƌŽŶŵĞŶͲ
ƚĂůĂŶĚĞĐŽŶŽŵŝĐƐƵƐƚĂŝŶĂďŝůŝƚLJĂƌĞ
ŶŽǁƐĞĞŶĂƐďĞŝŶŐĞƋƵĂůůLJŝŵƉŽƌƚͲ
ĂŶƚ͘dĞĂŐƌŽǁĞƌƐĂƌŽƵŶĚƚŚĞǁŽƌůĚ
ŚĂǀĞĂǁĞůůͲƌŽƵŶĚĞĚƐƵƐƚĂŝŶĂďŝůŝƚLJ
ƉůĂƚĨŽƌŵƚŚĂƚŐĞƚƐĐŽŵŵƵŶŝĐĂƚĞĚ
ďLJĨŽƵƌƐŝŵƉůĞǁŽƌĚƐŽŶĂƉĂĐŬĂŐĞ͗
ŵĂĚĞǁŝƚŚƌĞĂůƚĞĂ͘



Amelia Bay -- Brewed Tea -- October, 2019

Table of Contents for the Digital Edition of Amelia Bay -- Brewed Tea -- October, 2019

Amelia Bay -- Brewed Tea -- October, 2019 - 1
Amelia Bay -- Brewed Tea -- October, 2019 - 2
Amelia Bay -- Brewed Tea -- October, 2019 - 3
Amelia Bay -- Brewed Tea -- October, 2019 - 4
Amelia Bay -- Brewed Tea -- October, 2019 - 5
Amelia Bay -- Brewed Tea -- October, 2019 - 6
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