Marlen - Exceeding Expectations - August 2020 - 2

By the numbers
According to
research from Mintel in
August of 2019, a majority
of consumers surveyed
reported eating lunch
meat at lunch, usually on a
sandwich. Ham and turkey
were the most popular sliced
meats used on sandwiches,
followed by roast beef and
finally chicken (see Fig. 1).
Additionally, when asked
what factors would cause
them to purchase more
sliced lunch meat, 30%
of consumers surveyed
indicated "premium cuts"
would be a factor, while
28% reported resealable
packaging as a key attribute.

With few exceptions, the trends from 2019 have
continued, even in the face of a global pandemic.
Early in the outbreak, deli meat sales hinted at
what would occur in the days and months ahead, as
consumers began eating more meals at home and more
working parents and school-age children as well as
college students shifted to home-based offices and virtual
classrooms. The signs became evident in early March,
according to data from San Antonio, Texas-based 210
Analytics and IRI in Chicago.
Deli meat generated more than $117 million in sales the
week of March 8, 2020, an increase of almost 5% over 4.8%
over the comparable week in 2019. Compared to last year,
deli ham and turkey generated an additional $2 million in
sales each, increasing 6.2% and 5.9%, respectively.
Evolving shopping behaviors have retailers carefully
watching consumers' new rhythms as health officials
monitor hot spots for the virus throughout the country.
For the week ended July 19, food retailers report sales of
perimeter items up 13% from the prior year, which included
deli meat sales that were 9.5% higher than last year. While

W h e n d o y o u t y p i c all y e a t o r u s e t h e f oll ow i n g t y p e s o f b a c o n o r s l i c e d
l u n c h m e a t s? Pl e a s e s e l e c t all t h a t a p p l y p e r t y p e .

Figure 1 (Source: Mintel)



Marlen - Exceeding Expectations - August 2020

Table of Contents for the Digital Edition of Marlen - Exceeding Expectations - August 2020

Marlen - Exceeding Expectations - August 2020 - 1
Marlen - Exceeding Expectations - August 2020 - 2
Marlen - Exceeding Expectations - August 2020 - 3
Marlen - Exceeding Expectations - August 2020 - 4
Marlen - Exceeding Expectations - August 2020 - 5
Marlen - Exceeding Expectations - August 2020 - 6
https://www.nxtbook.com/sosland/Marlen/2020_08_01
https://www.nxtbook.com/sosland/Marlen/2018_05_01
https://www.nxtbook.com/sosland/Marlen/2014_09_01
https://www.nxtbook.com/sosland/Marlen/2014_06_19
https://www.nxtbook.com/sosland/Marlen/2014_02_01
https://www.nxtbookmedia.com