Marlen - Exceeding Expectations - August 2020 - 3

many full-service delis have closed, hindering sales of freshsliced meat sold by the pound, IRI and 210 Analytics report
dollar sales of pre-packaged lunch meat rose 13.9%, for the
week ending July 5, with many shoppers seeking a wide
range of package types based on their household size,
budget and interest in certain cuts and varieties.

Pivoting success
"The virus' impact on the nation's food spending is
becoming ever so clear as the weeks roll by," said Jeremy
Johnson, vice president of education for the International
Dairy Deli Bakery Association (IDDBA) in mid-July. "As cases
are rising once more, we can start to draw upon the early
lessons of the pandemic, including the potential reduction in
store trips, the propensity for items with longer shelf life and
items catering to smaller gatherings and celebrations."
Recent research from Cadent Consulting and Fetch
Rewards indicated that since the pandemic began, more
than half (54%) of shoppers are purchasing more protein
items, as they are eating more at home. Those meals include
protein-based sandwiches for the work-at-home lunch hour.
According to Nielsen, processors of packaged, presliced lunch meat are experiencing a windfall during the

When asked what
factors would
cause them to
purchase more
sliced lunch meat,
30% of consumers
surveyed
indicated
"premium
cuts" would be
a factor, while
28% reported
resealable
packaging as a key
attribute.

- Mintel



Marlen - Exceeding Expectations - August 2020

Table of Contents for the Digital Edition of Marlen - Exceeding Expectations - August 2020

Marlen - Exceeding Expectations - August 2020 - 1
Marlen - Exceeding Expectations - August 2020 - 2
Marlen - Exceeding Expectations - August 2020 - 3
Marlen - Exceeding Expectations - August 2020 - 4
Marlen - Exceeding Expectations - August 2020 - 5
Marlen - Exceeding Expectations - August 2020 - 6
https://www.nxtbook.com/sosland/Marlen/2020_08_01
https://www.nxtbook.com/sosland/Marlen/2018_05_01
https://www.nxtbook.com/sosland/Marlen/2014_09_01
https://www.nxtbook.com/sosland/Marlen/2014_06_19
https://www.nxtbook.com/sosland/Marlen/2014_02_01
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