Snackification - AAK 2024 - 2

reported that indulgent bakery products with
active health claims increased 14% over the past
five years. Other categories are experiencing
a similar surge in interest in these types of
products, including the confection, plant-based
meat and dairy alternatives and special nutrition
segments.
Better Ingredients Mean Better Snacks
Meeting consumers where they are in
terms of their cravings and interest in snacks
made with plant-based ingredients requires
versatility and variety in the formulation process.
Manufacturers can tap into ingredient expertise
and the latest technologies by working with
a trusted partner to develop products that
resonate with snackers.
AAK is a trusted partner, offering a broad
" Modern consumers are increasingly
health-conscious, opting for snacks
that offer nutritional benefits without
compromising on taste. This shift
is evident in the rising popularity of
plant-based snacks, protein-packed
options, and products with clean
labels free from artificial additives
and preservatives. "
NIQ, " State of Snacking: What the Data Shows. " May 2024
line of plant-based oils and fats that provide
both market-ready and custom solutions.
Backed by over 150 years of experience and
a consistent commitment to innovation,
the supplier co-develops applications that
overcome the most demanding challenges
while delivering on tastes and formats that
consumers crave. The company continues
to pioneer ingredient technology; recently,
AAK received a No Questions Letter from the
U.S. Food and Drug Administration (FDA) in
response to its GRAS Notification for shea
stearin, marking the first, expanded use of shea
stearin in new food categories since 1998.
Fats and oils are crucial ingredients
79% of consumers seek readyto-eat
snacks versus snacks you
have to prepare.
(Source: Kantar Profiles/Mintel)
Flavor is still the most important
driver for purchasing snacks.
(Source: Mintel)
76% of snackers say they enjoy
trying new snacks.
(Source: Kantar Profiles/Mintel)
in almost all types of snacks. " We like to
challenge formulators to think of 'fats and
oils first' because of the critical role they play

Snackification - AAK 2024

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