AB Mauri Softase -- April 2015 - 1

LABEL-FRIENDLY SOLUTIONS FROM THE SOFTENER EXPERTS
The bakery industry is undergoing some major changes that
are affecting the ability of bakers to deliver soft, fresh and moist
products to their consumers. On one side of the spectrum are
consumers, who are increasingly demanding products with
a longer shelf life-from six to as many as 20 days. On the other
are factors like industry consolidation and larger distribution
regions. These require bakers to send their products farther than
they have in the past, which means it takes longer for them to
reach the shelves.
Additionally, there is a significant push for lower costs, especially for commercial bread manufacturers, while at the other end
of the market, the demand for higher value continues to grow
as consumers seek products with cleaner, simpler labels.
As such, it is becoming increasingly important for bakers to
create clean label products that have a longer fresh-keeping
quality. While preservatives focus on mold inhibition, softeners
and ESL solutions really drive at fresh eating and antistaling
needs. When AB Mauri's Softase Enhanced Softener Solutions
are added to your custom bakery formulations, they enhance the
time over which your bakery products can be eaten before they
appear stale. This improves the consumer experience and is also
good for the environment, as it helps reduce food waste.

Adding Softase to your formulas will result
in better quality products that will keep
for longer, thereby improving consumer
acceptability and sales of the finished
baked goods.
Whatever you require in a softener, AB Mauri's Softase Enhanced
Softener Solutions will deliver. The product line includes solutions
for both larger and craft retail bakery products and features a
variety of gluten-free, non-GMO and traditional solutions.
Not only does Softase help clean up product labels, it also
improves other product attributes that appeal to consumers,

Softase is the most cost-effective solution
available, providing the best tolerance to
process and raw material variability that
exists in today's market.
including product freshness, softness and moistness. Adding
Softase to your formulas will result in better quality products
that will keep for longer, thereby improving consumer acceptability and sales of the finished baked goods. In short, Softase
provides quality for the baker and value for the customer.
Softase differentiates itself from its competition by not only
delivering enhanced softness and resilience, but also by enhancing fine cell structure and volume tolerance to slight flour
variability. Additionally, Softase boasts high-performance enzyme-based improvers designed to deliver on both shelf life and
eating attributes. Further, AB Mauri's technical experts ensure
Softase technology is properly implemented, giving you the best
performance at the right cost.
Speaking of cost, Softase is the most cost-effective solution
available, providing the best tolerance to process and raw material variability that exists in today's market.
Softase products can be applied to all types of bakery formulations for extraordinary results: bread, buns, rolls, cake donuts
and more. All products baked with Softase demonstrate extended
freshness and heightened consumer appeal.
Ask your AB Mauri representative how Softase Enhanced Softener
Solutions-the label-friendly solutions from the softener experts-can optimize your custom formulations for better
and more profitable premium baked goods.

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AB Mauri Softase -- April 2015