AB Mauri - Passionate About Baking - 2019 - 5

Additionally, we encourage attendees to stop
by our exhibit to taste samples of 15-grain and
potato breads that use our ingredients as well
as donut holes at our Indulge Coffee Bar.
Q: 2019 has been a big year for AB Mauri
North America. Why?
A: In June, we dedicated a 10,000-squarefoot expansion at our North America
headquarters located in St. Louis, Missouri.
The space - called the Fleischmann's
Technology Center - incorporates the new
Pasteur Hall learning and research center, an
experience center for customers and guests,
a five-times-larger yeast strain and non-yeast
development center and a larger bakingHUB™
for bakery experimentation and trial. We
highly encourage current customers - and
those bakeries who are looking for someone
that really understands their businesses - to
schedule a visit.
Q. Lastly, your recent advertising campaign
focused on a message behind, 'Who's Behind
You Matters.' What do you mean by that?

ABMauri_Ezine_August_2019 REV2.indd 5

A: To succeed in the baking industry you
need a commitment to quality, service,
innovation and above all, passion. AB
Mauri people share these values. From our
industry leading technical applications
team, to our innovation teams and to
our yeast and ingredient manufacturing
teams - AB Mauri understands that it is
only through a singular commitment to
our customers success that we in turn will
enjoy success.  We think of our customer's
business goals as our own - so yes, "Who's
behind you matters!"

8/16/2019 3:34:39 PM

AB Mauri - Passionate About Baking - 2019

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