The New Value Proposition: ADM Chefs Identify Key Trends Shaping Culinary Innovations in the New Normal - 5

TREND #3
TRAVEL AND ESCAPISM IN THE KITCHEN
If you can't go the mountains, let the mountains
ĐŽŵĞƚŽLJŽƵ͘Kƌ͕ĨŽƌƚŚĂƚŵĂƩĞƌ͕ƚŚĞĐŽĂƐƚ͕ĨŽƌĞƐƚ͕
ŽƌĞĐůĞĐƟĐĐŝƚLJƐŝĚĞǁĂůŬ͘ƐƉŚLJƐŝĐĂůĚŝƐƚĂŶĐŝŶŐĂŶĚ
ƉĞƌŝŽĚƐŽĨƐĞůĨͲƋƵĂƌĂŶƟŶĞĐŽŶƟŶƵĞŝŶƚŚĞǁĂŬĞŽĨ
Ks/Ͳϭϵ͕ƉĞŽƉůĞĂƌĞĐƌĞĂƟŶŐĐƵůŝŶĂƌLJĂĚǀĞŶƚƵƌĞƐ
ƚŚĂƚĂůůŽǁƚŚĞŵƚŽĐŚĂƌƚĂĐŽƵƌƐĞĨŽƌĚŝīĞƌĞŶƚĐƵŝͲ
ƐŝŶĞƐĂŶĚĐƵůƚƵƌĞƐ͘tŚŝůĞƚŚĞLJ͛ƌĞďƵƐLJǁŚŝƉƉŝŶŐƵƉ
ƐŽŵĞƚŚŝŶŐŶĞǁĂŶĚĞdžĐŝƟŶŐ͕ƚŚĞLJĂƌĞĂůƐŽĮŶĚŝŶŐ
ĐŽŽŬŝŶŐƚŽďĞĂĐƌĞĂƟǀĞŽƵƚůĞƚĨŽƌŐƌĞĂƚĞƌƐĞůĨͲĐĂƌĞ
ĂŶĚĐŽŵĨŽƌƚ͘
ZĞĐƌĞĂƟŶŐĂǁĂLJͲĨƌŽŵͲŚŽŵĞĞdžƉĞƌŝĞŶĐĞƐŝŶƚŚĞ
ŬŝƚĐŚĞŶŵĂLJǁĞůůďĞĂůŽŶŐͲƚĞƌŵƚƌĞŶĚ͕ĞƐƉĞĐŝĂůͲ
ůLJĂƐŚŽŵĞĐŽŽŬƐďŽůƐƚĞƌƚŚĞŝƌĐŽŽŬŝŶŐƐŬŝůůƐĂŶĚ
ĐŽŶĮĚĞŶĐĞ͘
Today's consumers want spicy global flavors.
Culinary Implications of Travel and Escapism in the Kitchen
ŚĞĨ:ĂƐŽŶ'ŝŽƌĚĂŶŽ͕sŝĐĞWƌĞƐŝĚĞŶƚ͕^ĂǀŽƌLJ͕dĞĐŚŶŝĐĂů͕D
ŚĞĨEĂƚĞ^ĐŚŽŵĞƌƐ͕džĞĐƵƟǀĞZĞƐĞĂƌĐŚŚĞĨ͕D

dƌĂǀĞůŝŶŐďLJǁĂLJŽĨLJŽƵƌŽǁŶŬŝƚĐŚĞŶŝƐĂŐƌĞĂƚ
ǁĂLJƚŽĞdžƉůŽƌĞŇĂǀŽƌĂƚLJŽƵƌƉĂĐĞĂŶĚĐŽŶǀĞͲ
ŶŝĞŶĐĞ͘ƐŵŽƌĞƉĞŽƉůĞŐŽƚŚŝƐƌŽƵƚĞ͕ǁĞĞdžƉĞĐƚ
ƚŚĂƚŐůŽďĂůůLJͲŝŶƐƉŝƌĞĚŇĂǀŽƌƐĨƌŽŵŽƚŚĞƌĐƵůƚƵƌĞƐ
ĂŶĚĐŽƵŶƚƌŝĞƐǁŝůůŵŽǀĞĨƌŽŵŶŝĐŚĞƚŽŵĂŝŶƐƚƌĞĂŵ͘
tŚŝůĞŝŶƚĞƌĞƐƚŝŶƐƉŝĐLJŇĂǀŽƌƐĐŽŶƟŶƵĞƐƚŽŐƌŽǁ͕
ƚŚĞĐŽŶƐƵŵĞƌƉĂůĂƚĞŝƐďĞĐŽŵŝŶŐŵŽƌĞŶƵĂŶĐĞĚ͕
ĞǀŝĚĞŶƚŝŶĂŐƌŽǁŝŶŐĚĞƐŝƌĞĨŽƌƐƉĞĐŝĮĐƉĞƉƉĞƌǀĂͲ
ƌŝĞƚĂůƐĂŶĚŚLJƉĞƌͲůŽĐĂůƌĞŐŝŽŶĂůƐƉŝĐĞƐ͘WĞŽƉůĞĂƌĞ
ĂůƐŽĞdžƉĞƌŝŵĞŶƟŶŐǁŝƚŚDŝĚĚůĞĂƐƚĞƌŶŇĂǀŽƌƐ͕
ŝŶĐůƵĚŝŶŐĨƌŝĐĂŶƐƉŝĐĞďůĞŶĚƐůŝŬĞďĞďĞƌĞ͕ƌĂƐĞů
ŚĂŶŽƵƚ͕ĂŶĚŚĂƌŝƐƐĂ͕ĂŶĚ:ĂƉĂŶĞƐĞŇĂǀŽƌƐƐƵĐŚĂƐ
LJƵnjƵŬŽƐŚŽ͘
ŽŶƐƵŵĞƌƐĂƌĞĞdžƉĂŶĚŝŶŐƚŚĞŝƌƚĂƐƚĞŚŽƌŝnjŽŶƐ
ĂůŽŶŐǁŝƚŚƚŚĞŝƌĐƵůŝŶĂƌLJŬŶŽǁůĞĚŐĞ͘DŽƌĞƉĞŽƉůĞ
ĂƌĞďŽůƐƚĞƌŝŶŐƚŚĞŝƌƐŬŝůůƐŝŶƚŚĞŬŝƚĐŚĞŶǁŝƚŚǀĂƌͲ
ŝŽƵƐůĞǀĞůƐŽĨƉƌĞƉĂƌĂƟŽŶƚĞĐŚŶŝƋƵĞƐ͕ĨƌŽŵƐŽƵƐ
ǀŝĚĞƚŽŽƉĞŶŇĂŵĞǁŽŽĚͲĮƌĞĚĐŽŽŬŝŶŐ͘
ǁŝŶŶŝŶŐƐƚƌĂƚĞŐLJƚŽĚĞůŝǀĞƌƐĂƟƐĨĂĐƟŽŶƚŽƚŚŽƐĞ
ŝŶƚĞƌĞƐƚĞĚŝŶŬŝƚĐŚĞŶĞƐĐĂƉŝƐŵŝƐƚŽƉĂŝƌĨĂŵŝůŝĂƌ

ŇĂǀŽƌƐǁŝƚŚŵŽƌĞĞdžŽƟĐŝŶŐƌĞĚŝĞŶƚƐ͕ůŝŬĞƚŚĞƐĞ
ĚŝƐŚĞƐ͗
* ^ƉŝĐLJ<ŽƌĞĂŶ^ƚLJůĞDĂƌŝŶĂĚĞ͗dŽĚĂLJ͛Ɛ
ĐŽŶƐƵŵĞƌƐǁĂŶƚƐƉŝĐLJŐůŽďĂůŇĂǀŽƌƐƚŚĂƚƉĂŝƌ
ǁŝƚŚĨĂŵŝůŝĂƌĨŽŽĚƐ͕ŵĂŬŝŶŐŝƚĞĂƐLJƚŽƚƌLJŶĞǁ
ƚĂƐƚĞƐ͘dŚŝƐƐƉŝĐLJ<ŽƌĞĂŶŵĂƌŝŶĂĚĞ͕ǁŚĞŶ
ƉĂŝƌĞĚǁŝƚŚĂĨĂŵŝůŝĂƌƉƌŽƚĞŝŶůŝŬĞĐŚŝĐŬĞŶ͕
ĚĞůŝǀĞƌƐĚĞůŝĐŝŽƵƐŇĂǀŽƌ͕ƌĞŵŝŶŝƐĐĞŶƚŽĨǀŝƐŝƟŶŐ
ƐŝĂ͘
* ĂŚŶDŝ^ĂŶĚǁŝĐŚǁŝƚŚ<ŝŵĐŚŝDĞĂƚďĂůůƐ
ΘWŚŽWŝĐŬůĞĚsĞŐĞƚĂďůĞƐ͗'ůŽďĂůŇĂǀŽƌƐǁŝƚŚ
ŵƵůƟͲĚŝŵĞŶƐŝŽŶĂůŇĂǀŽƌĞdžƉĞƌŝĞŶĐĞƐĂŶĚ
ĐŚĂŶŐŝŶŐƚĞdžƚƵƌĞƐŵĞĞƚĐŽŶƐƵŵĞƌƐ͛ŶĞĞĚƐ
ĨŽƌŶĞǁĨŽŽĚĞdžƉĞƌŝĞŶĐĞƐŝŶƚŚŝƐsŝĞƚŶĂŵĞƐĞͲ
ŝŶƐƉŝƌĞĚƐĂŶĚǁŝĐŚ͘
* :ĂŵĂŝĐĂŶƵƌƌŝĞĚĂŶĂŶĂ<ĞƚĐŚƵƉ͗ŽŶƐƵŵĞƌƐ
ƐĞĞŬĞĂƐLJǁĂLJƐƚŽƵƉĚĂƚĞŵĞĂůƐǁŝƚŚŶĞǁĂŶĚ
ŝŶƚĞƌĞƐƟŶŐĞƚŚŶŝĐŇĂǀŽƌƐ͘dŚŝƐ:ĂŵĂŝĐĂŶͲŝŶͲ
ƐƉŝƌĞĚŬĞƚĐŚƵƉŽīĞƌƐĂĨĂŵŝůŝĂƌĨŽƌŵĂƚ͕ǁŝƚŚ
ĂŇĂǀŽƌĨƵůŵŝdžŽĨďĂŶĂŶĂĂŶĚƚŽŵĂƚŽĞƐǁŝƚŚ
ĂůůƐƉŝĐĞ͕ďůĂĐŬƉĞƉƉĞƌ͕ŐŝŶŐĞƌ͕ƚŚLJŵĞĂŶĚĐůŽǀĞƐ͘



The New Value Proposition: ADM Chefs Identify Key Trends Shaping Culinary Innovations in the New Normal

Table of Contents for the Digital Edition of The New Value Proposition: ADM Chefs Identify Key Trends Shaping Culinary Innovations in the New Normal

The New Value Proposition: ADM Chefs Identify Key Trends Shaping Culinary Innovations in the New Normal - 1
The New Value Proposition: ADM Chefs Identify Key Trends Shaping Culinary Innovations in the New Normal - 2
The New Value Proposition: ADM Chefs Identify Key Trends Shaping Culinary Innovations in the New Normal - 3
The New Value Proposition: ADM Chefs Identify Key Trends Shaping Culinary Innovations in the New Normal - 4
The New Value Proposition: ADM Chefs Identify Key Trends Shaping Culinary Innovations in the New Normal - 5
The New Value Proposition: ADM Chefs Identify Key Trends Shaping Culinary Innovations in the New Normal - 6
https://www.nxtbook.com/sosland/adm/adm-global-consumer-trends
https://www.nxtbook.com/sosland/adm/2020_10_01
https://www.nxtbook.com/sosland/adm/2020_09_01
https://www.nxtbook.com/sosland/adm/2019_12_01
https://www.nxtbookmedia.com