bake - February 2012 - 28

GET CONNECTED

Find a local chapter of SBDC or SCORE in your city: www.score.org or www.sbdcnet.org

write a business plan. “I was very much afraid of the business part,” Amorese says. Her SCORE counselors helped helped make the business plan a little easier to tackle. “I didn’t want to do it. But when I finally wrapped my head around it, it kind of became fun,” says Amorese, who spent 18 months creating the plan. Good old fashioned research Another resource that’s a stone’s throw away is the library. Never underestimate the power of a good research librarian. Internet research can get pretty murky, pretty fast. So Never underestimate
Get involved with any revitalization efforts your city might have.

hoof it to the library and get help from an expert. Taking on research alone is akin to building a house without consulting an architect first. Any local library will likely have a business section, and a good research librarian will direct you to any number of databases, such as ESRI, for specific statistical information you need for your bakery’s area and demographics. Amorese

the power of a good research librarian.

business can be overwhelming, and it’s unrealistic to think you’ll have all the answers. If your bakery is (or will be) located near a major city, chances are there is a Small Business Development Center (SBDC) office or a local chapter of SCORE, an association developed in partnership with the Small Business Administration. Both organizations offer free resources, including one-on-one mentoring. SCORE also offers low-cost workshops that cover issues relating to starting and running a small business. When Sarah Amorese was ready to take the plunge to open up Piece, Love & Chocolate in Boulder, CO, legally forming the business was the easy part: Meet with a lawyer, pay the fees and establish the LLC. But then what? Just 26 miles away in Denver was a chapter of SCORE, which played an integral role in developing her business plan and opening her doors in March 2011.

used ESRI to find stats on chocolate purchasing for women ages 35-55, her target audience for the shop’s primary product, artisan chocolate. Neighborhood watch Urban cores across the country are experiencing revitalization. Find out what kinds of “revival” marketing efforts your city is using, and get in on it. Downtown Boulder Inc., or DBI, entices locals and visitors to enjoy what the city has to offer. For a $150/ year membership, businesses can be included in the overall marketing, and they receive perks like free bus passes for employees. Passion will take you a long way, but it only goes

She was matched with mentors that included a successful restaurateur and a financial expert, who helped her develop a business plan tailored to the type of bakery she wanted to open. She also attended a series of seminars that covered topics like how to

so far. “You can’t just have your dream and expect everything to fall into place. You have to be prepared,” Amorese says. If you know where to look, resources are all around to help you accomplish both your business and your dream.

28 < FEB 2012 | bakemag.com


http://www.score.org http://www.sbdcnet.org http://www.bakemag.com

bake - February 2012

Table of Contents for the Digital Edition of bake - February 2012

bake - February 2012
Editor's Note - The Community Issue
Table of Contents
News Bites - Busken at Walmart
News Bites - Cakes on a Plane!
News Bites - Wedding Cake Stamp
News Bites - Introducing the Sugar Arts Institute
News Bites - Yext in Line
News Bites - Food Safety Progress
News Bites - Trans Fat Fight
News Bites - Cake Boss Creation
News Bites - Udi’s at Sundance
News Bites - Clabber Girl named Vendor of the Year
Management - The Buzz Stops Here: In the Mind of a Social Media Coach
Tax Tips - The Kids Are Alright
Labor Front - Internships: Educational, Not Economical
Legislation - A Bumpy Road for Truckers
Ingredients - Flour Begins to Settle
Engage your neighbors
Help is Within Reach
The Cottage Law Debate
Get What You Give
Crumbs Take the Cupcake
Tapping into Local Flavors
What's In a Name?
Slam Dunkin'
The Baguette
Cafe - Classically Simple Pastries
Products
Showcase
Classifieds
Ad Index
bake - February 2012 - bake - February 2012
bake - February 2012 - 2
bake - February 2012 - Editor's Note - The Community Issue
bake - February 2012 - 4
bake - February 2012 - Table of Contents
bake - February 2012 - News Bites - Yext in Line
bake - February 2012 - 7
bake - February 2012 - News Bites - Clabber Girl named Vendor of the Year
bake - February 2012 - 9
bake - February 2012 - Management - The Buzz Stops Here: In the Mind of a Social Media Coach
bake - February 2012 - 11
bake - February 2012 - Tax Tips - The Kids Are Alright
bake - February 2012 - 13
bake - February 2012 - Labor Front - Internships: Educational, Not Economical
bake - February 2012 - 15
bake - February 2012 - Legislation - A Bumpy Road for Truckers
bake - February 2012 - 17
bake - February 2012 - Ingredients - Flour Begins to Settle
bake - February 2012 - 19
bake - February 2012 - Engage your neighbors
bake - February 2012 - 21
bake - February 2012 - 22
bake - February 2012 - 23
bake - February 2012 - 24
bake - February 2012 - 25
bake - February 2012 - Help is Within Reach
bake - February 2012 - 27
bake - February 2012 - 28
bake - February 2012 - 29
bake - February 2012 - The Cottage Law Debate
bake - February 2012 - 31
bake - February 2012 - 32
bake - February 2012 - 33
bake - February 2012 - Get What You Give
bake - February 2012 - 35
bake - February 2012 - 36
bake - February 2012 - 37
bake - February 2012 - Crumbs Take the Cupcake
bake - February 2012 - 39
bake - February 2012 - 40
bake - February 2012 - 41
bake - February 2012 - Tapping into Local Flavors
bake - February 2012 - 43
bake - February 2012 - 44
bake - February 2012 - 45
bake - February 2012 - What's In a Name?
bake - February 2012 - 47
bake - February 2012 - 48
bake - February 2012 - 49
bake - February 2012 - Slam Dunkin'
bake - February 2012 - 51
bake - February 2012 - 52
bake - February 2012 - 53
bake - February 2012 - The Baguette
bake - February 2012 - 55
bake - February 2012 - 56
bake - February 2012 - 57
bake - February 2012 - Cafe - Classically Simple Pastries
bake - February 2012 - 59
bake - February 2012 - 60
bake - February 2012 - 61
bake - February 2012 - Products
bake - February 2012 - 63
bake - February 2012 - Showcase
bake - February 2012 - Classifieds
bake - February 2012 - Ad Index
bake - February 2012 - 67
bake - February 2012 - 68
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