bake - February 2012 - 41

of Serbian juices and other specialty foods from Serbia. “Stephen’s expertise in the specialty food business, along with his prior board experience, makes him a perfect ﬁt to join our board of directors,” Geiger says. “We are delighted to be welcoming him to Crumbs and look forward to beneﬁtting from his insights and experience.” The design of Crumbs Bake Shops is inspired by old-time neighborhood bakeries, creating a warm and friendly environment with wall-towall treats. There are more than 75 varieties of cupcakes baked fresh daily with a new cupcake of the week debuting each Monday. The company ranked as one of Inc. Magazine’s 10 Breakout Companies of 2010. Staying on the cutting edge of information technology has helped their cause. In 2011, the company introduced the brand’s ﬁrst iPhone Application, available on the Apple App Store. Partnering with Global Bay Mobile Technologies, a leading provider of mobile retail software, to create a consumer facing iPhone application, Crumbs was the ﬁrst national bakery to launch its own iPhone App. Satisfying fans’ sweet tooth on the go, the Crumbs iPhone App enables customers to enjoy interactive experiences and live news updates, as well as purchase CRUMBS gift certiﬁcates via a mobile coupon function. Users have the option to send custom Crumbs greeting cards, locate the closest Crumbs Bake Shop and save and edit their “favorite” cupcake ﬂavors that can be shared with friends via email, Facebook and Twitter. Mobile customers also receive current in-store promotions and exclusive discounts as part of the live news updates. Gift certiﬁcates purchased via the app are redeemable at Crumbs Bake Shop locations across the country. The Crumbs iPhone App announcement last year followed the company’s $66 million merger with 57th Street General Acquisition

Corporation to take the company public. For Crumbs, the next step is managing growth across the country and ensuring it stays true to the quality standard it adopted from the start.
JOHN U N R EIN

r you r call ation o tact Con ributor r inform t l dis rthe loca r for fu olo eriC Am

INTRODUCING:

Gold Sheen, Silver Sheen, and Pearl Sheen Airbrush Colors

The Gold Sheen and Silver Sheen airbrush colors are beautiful, light reﬂective metallic colors. The Pearl Sheen airbrush color produces a pearlescent sheen to any color it’s sprayed on. These spectacular colors are FDA approved and Kosher certiﬁed. Colors are available in .65 oz., 4.5 oz. and 9 oz.

This cake is iced with buttercream icing and sprayed with Gold Sheen and Silver Sheen airbrush color. The ﬂowers are sprayed with Pearl Sheen airbrush color.

This cake is iced with buttercream icing colored with our Electric Colors, then sprayed with Pearl Sheen airbrush color.

341 C Melrose St. • Placentia, CA 92870 • 1-800-556-0233 phone (714) 996-1820 • fax (714) 996-7422 email americolorcorp@mindspring.com • www.americolorcorp.com
Cakes by Luis Holguin
bakemag.com | FEB 2012 > 41

http://www.americolorcorp.com http://www.bakemag.com

bake - February 2012

Table of Contents for the Digital Edition of bake - February 2012