bake - February 2012 - 49

bakery built its reputation on offering made-from-scratch cupcakes that are baked fresh daily. The name Billy Vanilly comes from one of its most popular cupcakes: white cake, vanilla buttercream with rainbow sprinkles and a cherry. Their trademark swirl logo is a tribute to the cherry on top of the Billy Vanilly cupcake. “We like to give our cupcakes fun names and make up little personalities to go along with them,” says Fiander. “The Billy Vanilly cupcake has been one of the most popular for years. We like to think of him as the All-American boy next door.” Fiander brings more than 25 years of culinary experience to her job as pastry chef and bakery owner. She studied pastry and bread baking in France and attended San Francisco Baking Institute. She has worked in such highly esteemed kitchens as Stars Restaurant in San Francisco, Club Med in Florida, The American Restaurant in Kansas City, and worked as an apprentice

patissiere for Boulangerie Bidal in the Colmars, France. Prior to starting Billy Vanilly, she owned Boulangerie Philippe, a French bakery cafe in Prairie Village, KS. At Billy Vanilly, there are a dozen everyday flavors on the cupcake menu, including Death by Chocolate, Peanut Butter Cup, I Love Lemon, Cookies and Cream, Red Velvet, Strawberry Shortcake, Grasshopper, 24 Carrot, The Retro, German Chocolate and Champagne Vanilla. Single cupcake prices range from $1 (preemies), to $2.50 (baby cakes), to $3.50 (big kid cakes). The big kid, or jumbo, is a 4-in cupcake. Today, Fiander says she is excited about the road ahead and is busy building a consistent high-quality standard for their two-store operation. “People come in and tell us they have tried other cupcakes and that ours are so much better,” she says. “It’s important to delegate. I may not even be there to see all of the cupcakes baked, so you need to make sure to teach other people on your staff the same highquality standards that you have.” JOHN U N RE IN

MANUFACTURERS OF FOOD SERVICE EQUIPMENT SINCE 1946

Fondant Sheeters
Take the labor out of fondant!
CDR-100 CDR-500F CDR-600F

As seen on the Cake Boss, Ultimate Cake Off, Food Network & more!

Turn one of the strongest trends in the market into profit for your bakery. Somerset Sheeters will roll those popular fondant orders in mere seconds, producing a very thin layer of icing that is both more pleasing to consumers and less costly to use.

Sizes available: CDR 100 - 10” • CDR 500F - 20” • CDR 600F - 30”
Visit us at the Atlantic Bakery Expo booth #639 to see our new products

Dough Rollers
Make great pizza, focaccia, pie crusts, calzones, pita bread, cinnamon rolls and flour tortillas
CDR-2000 CDR-2100

Compact and full size front and side-operated dough rollers available. Both designs easily create 500+ pieces per hour. Sheets dough to a uniformed thickness in seconds.

www.smrset.com • somerset@smrset.com • 800-772-4404 • 978-667-3355
bakemag.com | FEB 2012 > 49


http://www.smrset.com

bake - February 2012

Table of Contents for the Digital Edition of bake - February 2012

bake - February 2012
Editor's Note - The Community Issue
Table of Contents
News Bites - Busken at Walmart
News Bites - Cakes on a Plane!
News Bites - Wedding Cake Stamp
News Bites - Introducing the Sugar Arts Institute
News Bites - Yext in Line
News Bites - Food Safety Progress
News Bites - Trans Fat Fight
News Bites - Cake Boss Creation
News Bites - Udi’s at Sundance
News Bites - Clabber Girl named Vendor of the Year
Management - The Buzz Stops Here: In the Mind of a Social Media Coach
Tax Tips - The Kids Are Alright
Labor Front - Internships: Educational, Not Economical
Legislation - A Bumpy Road for Truckers
Ingredients - Flour Begins to Settle
Engage your neighbors
Help is Within Reach
The Cottage Law Debate
Get What You Give
Crumbs Take the Cupcake
Tapping into Local Flavors
What's In a Name?
Slam Dunkin'
The Baguette
Cafe - Classically Simple Pastries
Products
Showcase
Classifieds
Ad Index
bake - February 2012 - bake - February 2012
bake - February 2012 - 2
bake - February 2012 - Editor's Note - The Community Issue
bake - February 2012 - 4
bake - February 2012 - Table of Contents
bake - February 2012 - News Bites - Yext in Line
bake - February 2012 - 7
bake - February 2012 - News Bites - Clabber Girl named Vendor of the Year
bake - February 2012 - 9
bake - February 2012 - Management - The Buzz Stops Here: In the Mind of a Social Media Coach
bake - February 2012 - 11
bake - February 2012 - Tax Tips - The Kids Are Alright
bake - February 2012 - 13
bake - February 2012 - Labor Front - Internships: Educational, Not Economical
bake - February 2012 - 15
bake - February 2012 - Legislation - A Bumpy Road for Truckers
bake - February 2012 - 17
bake - February 2012 - Ingredients - Flour Begins to Settle
bake - February 2012 - 19
bake - February 2012 - Engage your neighbors
bake - February 2012 - 21
bake - February 2012 - 22
bake - February 2012 - 23
bake - February 2012 - 24
bake - February 2012 - 25
bake - February 2012 - Help is Within Reach
bake - February 2012 - 27
bake - February 2012 - 28
bake - February 2012 - 29
bake - February 2012 - The Cottage Law Debate
bake - February 2012 - 31
bake - February 2012 - 32
bake - February 2012 - 33
bake - February 2012 - Get What You Give
bake - February 2012 - 35
bake - February 2012 - 36
bake - February 2012 - 37
bake - February 2012 - Crumbs Take the Cupcake
bake - February 2012 - 39
bake - February 2012 - 40
bake - February 2012 - 41
bake - February 2012 - Tapping into Local Flavors
bake - February 2012 - 43
bake - February 2012 - 44
bake - February 2012 - 45
bake - February 2012 - What's In a Name?
bake - February 2012 - 47
bake - February 2012 - 48
bake - February 2012 - 49
bake - February 2012 - Slam Dunkin'
bake - February 2012 - 51
bake - February 2012 - 52
bake - February 2012 - 53
bake - February 2012 - The Baguette
bake - February 2012 - 55
bake - February 2012 - 56
bake - February 2012 - 57
bake - February 2012 - Cafe - Classically Simple Pastries
bake - February 2012 - 59
bake - February 2012 - 60
bake - February 2012 - 61
bake - February 2012 - Products
bake - February 2012 - 63
bake - February 2012 - Showcase
bake - February 2012 - Classifieds
bake - February 2012 - Ad Index
bake - February 2012 - 67
bake - February 2012 - 68
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