MARKETING TIPS The term baguette represents the shape of a loaf. Shape any existing dough you already use into a baguette, cover with different toppings and score the top to widen your market with customers. These quick and easy processes give consumers ample choices without timely and costly added production in the kitchen. For inspiration watch Don Eckert on The Baking Channel at www. thebakingchannel.com. Click on Baker’s Workbench, and find the “bread” tab. Scroll down to find these videos: 1. “An Introduction to Scoring” 2. “Shaping Artisan Breads” 3. “Toppings and Inclusions” Acme Bread Co.’s sweet dough baguettes have been a staple since the bakery started in 1983. photovoltaic solar panels and generates a large portion of its own electricity. It’s experimented with natural gas and bio-diesel to fuel delivery trucks and offers all customers a 5¢ per loaf discount to forgo all packaging on bread bought at the retail locations. All leftover bread is donated to schools, charitable organizations and non-profits, with the remainder going into organic livestock feed. BO B S I M S Lure your Customers In With the Old World Charm Of the Giratorio Oven... For Brick Oven Quality Bread Finish the oven for your Interior Design ✓ Bakery Showpiece to attract customers ✓ Large wheel to turn bakery platform ✓ Gas, Gas-Oil or Wood ✓ Energy Efficient with Refractory Stone ✓ Solid Construction ✓ Trouble Free Operation ✓ High Quality Baking Results 21 Houston Road | Little Falls | NJ | 07424 | Tel 973-237-9673 | Fax 973-237-9676 | www.cinchBE.com | Sales Contact: cindy@cinchBE.com bakemag.com | FEB 2012 > 57http://www.thebakingchannel.com http://www.cinchBE.com