bake - March 2012 - 38

Want to make money with pizza? You need great dough to make real dough. Great dough is the foundation for a great crust. And a great crust is truly the signature for anyone menuing pizza. When you hear people talk about their favorite pizza, they always talk about what they love about the crust.

Just think — if ﬁve different people were asked to measure one cup of ﬂour, they would get very different weights. The same measured cup could have a weight ranging from 120 to 135 g. If you increase the cup size to a bucket or some other measuring container, the variability gets greater and greater. Add this same variability to all

Making Dough

Your crust is important to your success in offering pizza. And keeping your crust consistent is critical to your success as a business owner. If you can build a process for making pizza dough, you are practically guaranteed to maintain a high quality product. To make a quality dough, you need to be consistent with three major steps: scaling the ingredients, order of addition for mixing ingredients and dough development. Understanding these crucial steps will put you in control of your dough. Scale, don’t measure Scaling means weighing out the ingredients — not measuring them. Measuring an ingredient is based on volume, while scaling is based on weight. Weighing your ingredients is one of the quickest ways to eliminate some of the variability in your dough.
Scaling, mix order and gluten structure are three crucial factors in perfecting your pizza dough every time.

your ingredients, and you can see how some days your dough is great, and other days, it's not so great. By scaling ingredients, a pound is a pound — no matter who is weighing it. Mix order matters Once you have weighed your ingredients, you need to get them into the mixer. It is important to understand that adding them in the right order matters. The suggested order is water, then dry ingredients, then oil. One critical step to having consistent dough is to let the water hydrate the ﬂour (and the other dry ingredients) before adding the oil. Having the water in the bowl ﬁrst will ensure a quicker, cleaner and more efficient mixing action. With the water in the bottom of the bowl, the ﬂour will hydrate quickly and you won’t have a bunch of dry materials in the

38 < MAR 2012 | bakemag.com

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bake - March 2012

Table of Contents for the Digital Edition of bake - March 2012

bake - March 2012
Editor's Note - The Branding Issue
Table of Contents
News Bites - Congress Debates Labor Rules
News Bites - Palin, Deen to Speak at IDDBA
News Bites - Bake’n Joy Celebrates 70 Years
News Bites - Low Sodium Baking Powder
News Bites - Pizza Shops Prosper on Value
News Bites - Siblings Win Cupcake Wars
News Bites - Schools Serve Healthier Meals
Management - Cost Control
Tax Tips - Deductible Expenses
Labor Front - One Handbook for All
Legislation - Confusion over Sugar
Ingredients - Benefits of Bacteria
What Branding Can Do For You
Fishing for Business
Change Is Inevitable
Cake School
Making Dough
Pastry Power
Gluten-Free Facilities
Smaller Graduation Cakes…Plus
Cake Pops
Wedding Cake Consultation Fees
Gourmet Coffee
Products
Showcase
Classifieds
Carta De Introduccion - Renacimiento de “Motor City”
Introductory Letter - Motor City Revival
Pan Y Panaderia - Pan Fino
Pasteles Y Decoraciones - Tres Leches
Tendencias Del Consumidor - Observacion del Consumidor Hispano
Fundido de Sabores
Perfiles - Panaderia “MexicanTown”
Perfiles - Panaderia Sheila’s
Perfiles - Gigante Prince Valley
Perfiles - Panadería Lombardia
Ideas De Mercadeo Especiales
Productos
Bread & Baking
Cakes & Decorating - Tres Leches Cakes
Shoppers Delight - Hispanic Shopper Insight
A Fusion of Flavors
Profiles - MexicanTown Bakery
Profiles - Sheila’s Bakery
Profiles - Gigante Prince Valley
Profiles - Lombardia Bakery
Merchandising Tips
Products
bake - March 2012 - Editor's Note - The Branding Issue
bake - March 2012 - 2
bake - March 2012 - 3
bake - March 2012 - 4
bake - March 2012 - Table of Contents
bake - March 2012 - 6
bake - March 2012 - 7
bake - March 2012 - News Bites - Bake’n Joy Celebrates 70 Years
bake - March 2012 - News Bites - Schools Serve Healthier Meals
bake - March 2012 - Management - Cost Control
bake - March 2012 - 11
bake - March 2012 - Tax Tips - Deductible Expenses
bake - March 2012 - 13
bake - March 2012 - Labor Front - One Handbook for All
bake - March 2012 - 15
bake - March 2012 - Legislation - Confusion over Sugar
bake - March 2012 - 17
bake - March 2012 - Ingredients - Benefits of Bacteria
bake - March 2012 - 19
bake - March 2012 - What Branding Can Do For You
bake - March 2012 - 21
bake - March 2012 - 22
bake - March 2012 - 23
bake - March 2012 - 24
bake - March 2012 - 25
bake - March 2012 - 26
bake - March 2012 - Fishing for Business
bake - March 2012 - 28
bake - March 2012 - 29
bake - March 2012 - 30
bake - March 2012 - Change Is Inevitable
bake - March 2012 - 32
bake - March 2012 - 33
bake - March 2012 - 34
bake - March 2012 - Cake School
bake - March 2012 - 36
bake - March 2012 - 37
bake - March 2012 - Making Dough
bake - March 2012 - 39
bake - March 2012 - 40
bake - March 2012 - 41
bake - March 2012 - Pastry Power
bake - March 2012 - 43
bake - March 2012 - 44
bake - March 2012 - 45
bake - March 2012 - Gluten-Free Facilities
bake - March 2012 - 47
bake - March 2012 - 48
bake - March 2012 - 49
bake - March 2012 - Smaller Graduation Cakes…Plus
bake - March 2012 - 51
bake - March 2012 - 52
bake - March 2012 - 53
bake - March 2012 - Cake Pops
bake - March 2012 - 55
bake - March 2012 - 56
bake - March 2012 - 57
bake - March 2012 - Wedding Cake Consultation Fees
bake - March 2012 - 59
bake - March 2012 - Gourmet Coffee
bake - March 2012 - 61
bake - March 2012 - Products
bake - March 2012 - 63
bake - March 2012 - Showcase
bake - March 2012 - Classifieds
bake - March 2012 - 66
bake - March 2012 - 67
bake - March 2012 - 68
bake - March 2012 - 69
bake - March 2012 - 70
bake - March 2012 - PAN1
bake - March 2012 - PAN2
bake - March 2012 - Carta De Introduccion - Renacimiento de “Motor City”
bake - March 2012 - Introductory Letter - Motor City Revival
bake - March 2012 - PAN5
bake - March 2012 - Pan Y Panaderia - Pan Fino
bake - March 2012 - PAN7
bake - March 2012 - PAN8
bake - March 2012 - PAN9
bake - March 2012 - Pasteles Y Decoraciones - Tres Leches
bake - March 2012 - PAN11
bake - March 2012 - PAN12
bake - March 2012 - PAN13
bake - March 2012 - Tendencias Del Consumidor - Observacion del Consumidor Hispano
bake - March 2012 - PAN15
bake - March 2012 - PAN16
bake - March 2012 - PAN17
bake - March 2012 - Fundido de Sabores
bake - March 2012 - PAN19
bake - March 2012 - PAN20
bake - March 2012 - PAN21
bake - March 2012 - Perfiles - Panaderia “MexicanTown”
bake - March 2012 - PAN23
bake - March 2012 - Perfiles - Panaderia Sheila’s
bake - March 2012 - PAN25
bake - March 2012 - Perfiles - Gigante Prince Valley
bake - March 2012 - PAN27
bake - March 2012 - Perfiles - Panadería Lombardia
bake - March 2012 - PAN29
bake - March 2012 - Ideas De Mercadeo Especiales
bake - March 2012 - PAN31
bake - March 2012 - Productos
bake - March 2012 - PAN33
bake - March 2012 - Bread & Baking
bake - March 2012 - PAN35
bake - March 2012 - Cakes & Decorating - Tres Leches Cakes
bake - March 2012 - PAN37
bake - March 2012 - Shoppers Delight - Hispanic Shopper Insight
bake - March 2012 - PAN39
bake - March 2012 - A Fusion of Flavors
bake - March 2012 - PAN41
bake - March 2012 - Profiles - MexicanTown Bakery
bake - March 2012 - PAN43
bake - March 2012 - Profiles - Sheila’s Bakery
bake - March 2012 - PAN45
bake - March 2012 - Profiles - Gigante Prince Valley
bake - March 2012 - PAN47
bake - March 2012 - Profiles - Lombardia Bakery
bake - March 2012 - PAN49
bake - March 2012 - Merchandising Tips
bake - March 2012 - Products
bake - March 2012 - PAN52
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