bake - March 2012 - PAN42
PROFILES
MexicanTown Bakery
When Omar Hernandez started working at his father’s bakery in the 1970s, he gained a deep appreciation for the craft and artistry of baking. He enjoyed the process of mixing and shaping dough and baking European-style and other breads in the bakery’s old brick oven. Hernandez understood the tremendous appeal of authentic and flavorful bread fresh out of the oven. “People here wait in line for our hot bolillos,” says Hernandez, owner of MexicanTown Bakery in Detroit. “It really attracts customers. If the bread is not hot, they won’t buy it.” For this reason, MexicanTown Bakery years ago shifted its production cycle inside its retail location in the heart of Detroit’s Mexican Town, where many of the city’s Hispanics reside. They spread out bread baking throughout the day, so there are hot bolillos coming out of the oven every half hour. “We changed the production cycle to baking just a little at a time,” Hernandez says. Bread dough is mixed and shaped at the bakery’s 41,000-square-foot wholesale facility and proofed and baked at the retail store. “Even our cashiers can bake the bread, as needed.” This setup ensures that customers know they can enjoy hot bread any time of day. That gets them in the door, and the amazing selection of cakes, pastries and other baked goods keeps their customers buying more and more. Further extending their reach, the MexicanTown Bakery wholesale plant produces tortillas and fresh and frozen breads that are distributed to supermarkets and other accounts stretching from Chicago to Toronto. The retail store of MexicanTown Bakery opened in 1995 after Omar restored a century-old historical building, using matching grants and tax credits to help fund the restoration. He kept the cherry hardwood floors and the tin ceilings. “We tried to keep the structure historical to preserve the charm.” About that time, a large influx of Mexicans – many from the Mexican state of Jalisco – were arriving in Detroit in search of jobs and new beginnings. Hispanic bakeries quickly gained popularity, and MexicanTown Bakery was there from the start, helping lay the foundation for a longtime successful business. Their bakery had another advantage; they became known for wonderful cakes. The Hernandez family is Cuban, and Omar and his father had run a Cuban bakery in Miami’s Little Havana prior to opening their bakery in Detroit. “When we first opened in Detroit, no other bakeries around here made cakes, éclairs and signature
42
MARCH 12
|
PANADERIA
bake - March 2012
Table of Contents for the Digital Edition of bake - March 2012
bake - March 2012
Editor's Note - The Branding Issue
Table of Contents
News Bites - Congress Debates Labor Rules
News Bites - Palin, Deen to Speak at IDDBA
News Bites - Bake’n Joy Celebrates 70 Years
News Bites - Low Sodium Baking Powder
News Bites - Pizza Shops Prosper on Value
News Bites - Siblings Win Cupcake Wars
News Bites - Schools Serve Healthier Meals
Management - Cost Control
Tax Tips - Deductible Expenses
Labor Front - One Handbook for All
Legislation - Confusion over Sugar
Ingredients - Benefits of Bacteria
What Branding Can Do For You
Fishing for Business
Change Is Inevitable
Cake School
Making Dough
Pastry Power
Gluten-Free Facilities
Smaller Graduation Cakes…Plus
Cake Pops
Wedding Cake Consultation Fees
Gourmet Coffee
Products
Showcase
Classifieds
Carta De Introduccion - Renacimiento de “Motor City”
Introductory Letter - Motor City Revival
Pan Y Panaderia - Pan Fino
Pasteles Y Decoraciones - Tres Leches
Tendencias Del Consumidor - Observacion del Consumidor Hispano
Fundido de Sabores
Perfiles - Panaderia “MexicanTown”
Perfiles - Panaderia Sheila’s
Perfiles - Gigante Prince Valley
Perfiles - Panadería Lombardia
Ideas De Mercadeo Especiales
Productos
Bread & Baking
Cakes & Decorating - Tres Leches Cakes
Shoppers Delight - Hispanic Shopper Insight
A Fusion of Flavors
Profiles - MexicanTown Bakery
Profiles - Sheila’s Bakery
Profiles - Gigante Prince Valley
Profiles - Lombardia Bakery
Merchandising Tips
Products
bake - March 2012 - Editor's Note - The Branding Issue
bake - March 2012 - 2
bake - March 2012 - 3
bake - March 2012 - 4
bake - March 2012 - Table of Contents
bake - March 2012 - 6
bake - March 2012 - 7
bake - March 2012 - News Bites - Bake’n Joy Celebrates 70 Years
bake - March 2012 - News Bites - Schools Serve Healthier Meals
bake - March 2012 - Management - Cost Control
bake - March 2012 - 11
bake - March 2012 - Tax Tips - Deductible Expenses
bake - March 2012 - 13
bake - March 2012 - Labor Front - One Handbook for All
bake - March 2012 - 15
bake - March 2012 - Legislation - Confusion over Sugar
bake - March 2012 - 17
bake - March 2012 - Ingredients - Benefits of Bacteria
bake - March 2012 - 19
bake - March 2012 - What Branding Can Do For You
bake - March 2012 - 21
bake - March 2012 - 22
bake - March 2012 - 23
bake - March 2012 - 24
bake - March 2012 - 25
bake - March 2012 - 26
bake - March 2012 - Fishing for Business
bake - March 2012 - 28
bake - March 2012 - 29
bake - March 2012 - 30
bake - March 2012 - Change Is Inevitable
bake - March 2012 - 32
bake - March 2012 - 33
bake - March 2012 - 34
bake - March 2012 - Cake School
bake - March 2012 - 36
bake - March 2012 - 37
bake - March 2012 - Making Dough
bake - March 2012 - 39
bake - March 2012 - 40
bake - March 2012 - 41
bake - March 2012 - Pastry Power
bake - March 2012 - 43
bake - March 2012 - 44
bake - March 2012 - 45
bake - March 2012 - Gluten-Free Facilities
bake - March 2012 - 47
bake - March 2012 - 48
bake - March 2012 - 49
bake - March 2012 - Smaller Graduation Cakes…Plus
bake - March 2012 - 51
bake - March 2012 - 52
bake - March 2012 - 53
bake - March 2012 - Cake Pops
bake - March 2012 - 55
bake - March 2012 - 56
bake - March 2012 - 57
bake - March 2012 - Wedding Cake Consultation Fees
bake - March 2012 - 59
bake - March 2012 - Gourmet Coffee
bake - March 2012 - 61
bake - March 2012 - Products
bake - March 2012 - 63
bake - March 2012 - Showcase
bake - March 2012 - Classifieds
bake - March 2012 - 66
bake - March 2012 - 67
bake - March 2012 - 68
bake - March 2012 - 69
bake - March 2012 - 70
bake - March 2012 - PAN1
bake - March 2012 - PAN2
bake - March 2012 - Carta De Introduccion - Renacimiento de “Motor City”
bake - March 2012 - Introductory Letter - Motor City Revival
bake - March 2012 - PAN5
bake - March 2012 - Pan Y Panaderia - Pan Fino
bake - March 2012 - PAN7
bake - March 2012 - PAN8
bake - March 2012 - PAN9
bake - March 2012 - Pasteles Y Decoraciones - Tres Leches
bake - March 2012 - PAN11
bake - March 2012 - PAN12
bake - March 2012 - PAN13
bake - March 2012 - Tendencias Del Consumidor - Observacion del Consumidor Hispano
bake - March 2012 - PAN15
bake - March 2012 - PAN16
bake - March 2012 - PAN17
bake - March 2012 - Fundido de Sabores
bake - March 2012 - PAN19
bake - March 2012 - PAN20
bake - March 2012 - PAN21
bake - March 2012 - Perfiles - Panaderia “MexicanTown”
bake - March 2012 - PAN23
bake - March 2012 - Perfiles - Panaderia Sheila’s
bake - March 2012 - PAN25
bake - March 2012 - Perfiles - Gigante Prince Valley
bake - March 2012 - PAN27
bake - March 2012 - Perfiles - Panadería Lombardia
bake - March 2012 - PAN29
bake - March 2012 - Ideas De Mercadeo Especiales
bake - March 2012 - PAN31
bake - March 2012 - Productos
bake - March 2012 - PAN33
bake - March 2012 - Bread & Baking
bake - March 2012 - PAN35
bake - March 2012 - Cakes & Decorating - Tres Leches Cakes
bake - March 2012 - PAN37
bake - March 2012 - Shoppers Delight - Hispanic Shopper Insight
bake - March 2012 - PAN39
bake - March 2012 - A Fusion of Flavors
bake - March 2012 - PAN41
bake - March 2012 - Profiles - MexicanTown Bakery
bake - March 2012 - PAN43
bake - March 2012 - Profiles - Sheila’s Bakery
bake - March 2012 - PAN45
bake - March 2012 - Profiles - Gigante Prince Valley
bake - March 2012 - PAN47
bake - March 2012 - Profiles - Lombardia Bakery
bake - March 2012 - PAN49
bake - March 2012 - Merchandising Tips
bake - March 2012 - Products
bake - March 2012 - PAN52
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