bake - April 2012 - 54

While a judge might be able to tell the difference between royal icing and fondant stringing, a regular customer rarely notices or cares.

Cost-Effective Production
Challenging yourself as a cake artist is vital for improvement. On the other hand, tedious and subtle designs and decorations that receive praise from judges at cake competitions can easily go unnoticed by consumers. Essentially, most clients want a pretty cake. Whether the string work is carefully made with royal icing or simpliﬁed by using fondant is frequently unimportant to buyers. With this in mind, there are a number of innovative methods to accelerate your production and produce beautiful cakes that are affordable for retail customers. Time management is one of the most valuable assets a baker or cake decorator can control. By determining your customer’s standards and expectations, you can potentially reduce time spent adding superﬂuous details that waste time and labor. In addition, purchasing and using quality equipment is a long-term investment that will save you a tremendous amount of time and stress. For instance, Sheila Brooks, owner/partner of Cake Craft Shoppe in Sugar Land, TX, says that learning how to airbrush can be

“Think about how you do production. Do as much work as you can simultaneously, so that you don’t waste time.”
Sheila Brooks, Cake Craft Shoppe

an investment of time and money; however, it will cut back on time spent tediously dusting decorations like ﬂowers. While expensive equipment might seem like an extravagant upgrade for your business, it can actually help cut corners and reduce labor expenses in the future.
Limiting expenses can involve a number of different strategies. Eliminating tedious tasks like stringing with royal icing can cut back on wasted time.

54 54 < APR 2012 | bakemag.com AP 2012 bakemag.com APR 012 bakemag. 2 bakemag.com akemag.c m

bake - April 2012

Table of Contents for the Digital Edition of bake - April 2012

bake - April 2012
Editorial - The pricing issue: Lessons from the City
Table of Contents
News Bites - Sprinkles Banks on Cupcake ATM
News Bites - Guild Offers Baking Series
News Bites - ADM Milling Names President
News Bites - Bruegger’s Lands in Pittsburgh
News Bites - DuPont Addresses Guar Shortage
News Bites - AIB Appoints Latin America Director
News Bites - Puratos Unveils New Website
Management - Employment Policies
Tax Tips - SIMPLE Retirement Planning
Labor Front - Staffing Shifts
Legislation - Compliance Advantages
Ingredients - Versatility of Honey
Price Puzzle
Maximum Management
Tiered Pricing
Choosing a Signature Item
Fabulous Flatbreads
Chain News
World-Class Distinction
Extreme Retail Cakes
Cost-Effective Production
Cafe - The French Connection
Products
Showcase
Classifieds
bake - April 2012 - bake - April 2012
bake - April 2012 - 2
bake - April 2012 - Editorial - The pricing issue: Lessons from the City
bake - April 2012 - 4
bake - April 2012 - Table of Contents
bake - April 2012 - News Bites - Bruegger’s Lands in Pittsburgh
bake - April 2012 - 7
bake - April 2012 - News Bites - Puratos Unveils New Website
bake - April 2012 - 9
bake - April 2012 - Management - Employment Policies
bake - April 2012 - 11
bake - April 2012 - Tax Tips - SIMPLE Retirement Planning
bake - April 2012 - Labor Front - Staffing Shifts
bake - April 2012 - 14
bake - April 2012 - 15
bake - April 2012 - Legislation - Compliance Advantages
bake - April 2012 - 17
bake - April 2012 - Ingredients - Versatility of Honey
bake - April 2012 - 19
bake - April 2012 - Price Puzzle
bake - April 2012 - 21
bake - April 2012 - 22
bake - April 2012 - 23
bake - April 2012 - 24
bake - April 2012 - 25
bake - April 2012 - 26
bake - April 2012 - Maximum Management
bake - April 2012 - 28
bake - April 2012 - 29
bake - April 2012 - 30
bake - April 2012 - Tiered Pricing
bake - April 2012 - 32
bake - April 2012 - 33
bake - April 2012 - Choosing a Signature Item
bake - April 2012 - 35
bake - April 2012 - 36
bake - April 2012 - 37
bake - April 2012 - Fabulous Flatbreads
bake - April 2012 - 39
bake - April 2012 - 40
bake - April 2012 - 41
bake - April 2012 - Chain News
bake - April 2012 - 43
bake - April 2012 - 44
bake - April 2012 - 45
bake - April 2012 - World-Class Distinction
bake - April 2012 - 47
bake - April 2012 - 48
bake - April 2012 - 49
bake - April 2012 - Extreme Retail Cakes
bake - April 2012 - 51
bake - April 2012 - 52
bake - April 2012 - 53
bake - April 2012 - Cost-Effective Production
bake - April 2012 - 55
bake - April 2012 - 56
bake - April 2012 - 57
bake - April 2012 - Cafe - The French Connection
bake - April 2012 - 59
bake - April 2012 - 60
bake - April 2012 - 61
bake - April 2012 - Products
bake - April 2012 - 63
bake - April 2012 - Showcase
bake - April 2012 - 65
bake - April 2012 - Classifieds
bake - April 2012 - 67
bake - April 2012 - 68
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