it’s 11 p.m., and our bakers arrive in the wee hours of the morning (2 or 3 a.m.). We’ll constantly be restocking the automat with freshly baked cupcakes, so the cupcake you receive will only have been baked a couple hours earlier. Does Sprinkles plan to offer other items from the vending machine in the future? Yes, this is true! Our Cupcake ATM has several slots for cupcakes and retail items alike! How does this new service help differentiate Sprinkles Cupcakes in the marketplace? Sprinkles was the world’s first cupcake bakery when we opened in 2005. Now, there are cupcake bakeries in every major city across the globe! We’re lucky to have launched the world’s first Cupcake ATM, setting us apart from the others. JOHN UNREIN Innovative Packaging Solutions Free-standing paper baking molds Changing The Way People Look At Bakery Packaging. Toll-Free: 877-896-6682 Fax: 510-215-9175 www.novacartusa.com bakemag.com | MAY 2012 > 41http://www.novacartusa.com