bake - June 2012 - PAN30

PERFILES
Carnicería El Rancho
Fundada en el1994, la Carnicería
El Rancho en Mesa, AZ, ofrece
una amplia mezcla de productos
horneados, frutas y carnes frescas para
los clientes de Mesa y Phoenix. La
empresa comenzada por una familia,
ha crecido en tamaño a cuatro locales
- dos en Mesa y dos en Phoenix.
El local de Mesa Gilbert Road
expandió hace unos 10 años para
incluir un departamento de panadería
y productos horneados frescos. “La
gente viene aquí en busca de conchas”,
dice Ernesto Rascón, quien maneja la
empresa con su hermano Carlos y su
cuñado Jorge Rascón. “Conchas son
un tema caliente aquí”.
La vitrina en el frente de la
panadería siempre se mantiene llena
de deliciosas empanadas, elotes,
rebanadas y yo yos, niños envuelto,
pingüinos y otros dulces. Hay una
gran variedad de sabores. Por ejemplo,
niños envueltos están disponibles en
la fresa o limón. También hay una
nevera para bebidas de frutas frescas,
preparados diariamente en la tienda.
La tienda está abierta los siete
días a la semana, y el negocio es
especialmente rápido en los fines
de semana cuando asan carnes.
“Muchos vienen para los panes dulces
y las carnes marinadas”, dice Rascón.
“Hacemos un montón de carnes a la
parrilla, especialmente en los fi nes
de semana.”
Se estima que un 75% de los
clientes son de origen hispano.
El sabor es algo de suma importancia
para nuestros clientes. Miguel, el jefe
panadero de El Rancho es un experto,
y es muy detallado. Comenzó su
carrera en las panaderías de la ciudad
de México. “Le prestamos gran
atención a nuestra cocina para que
todo salga fresco y con gran sabor”,
dice Rascón.
Carnicería El Rancho
330 S. Gilbert Rd #11
Mesa, AZ 85204
(480) 644-9794
Ernesto Rascon
Carlos Rascon
Jorge Rascon
Proprietarios
28 JUNIO 12 | PANADERIA
El pastel y la repostería es
otra categoría importante para la
Carnicería El Rancho, quien vende
más pasteles de cuarta y otros tamaños
más pequeños que en años anteriores,
de acuerdo a Rascón. “Solíamos hacer
pasteles grandes más a menudo”,
dice. “Pasteles fueron uno de los
productos más afectados por la recesión,
pero ahora vemos que esta en
mejora. Nuestras ventas del primer
trimestre son mejores que hace un
año. El negocio es bueno. Tratamos de
tener un poco de todo para nuestros
clientes - panadería, carnes, frutas y
productos comestibles. Aquí estamos
para atender a todos. “

bake - June 2012

Table of Contents for the Digital Edition of bake - June 2012

bake - June 2012
Editor's Note - The Technology Issue - Life in the fast-food lane
Table of Contents
News Bites - Register for All Things Baking
News Bites - CSM to Divest Bakery Supplies
News Bites - Chocolatier of the Year Honored
News Bites - Culpitt Ltd. Wins Queen’s Award
Management - High-Tech Solutions
Labor Front - OSHA’s Take on Safety
Legislation - Choose My Customers’ Plate
Ingredients - Summer Bounty
New Tools for a New Generation
Well Developed
Rolling Locations
Box Up and Send It
The Rise of a Classic
Chain News
Milk Your Decorated Cookies
Prepare for the Worst
Cafe - Ice Cream Craze
Products
Showcase
Classifieds
Carta De Introduccion - Pastel creativo
Introductory Letter - Creative Cakes
Pan Y Horneo - Bolillos y Rollos Frances
Pasteles Y Decoraciones - Pastel de Quinceanera
Tendencias Del Consumidor - Una mezcla nueva en la cultura
Pastel creativo para Bodas y Quinceañeras
Perfiles - Tortas Paquime
Perfiles - Panaderia La Central
Perfiles - Carniceria Rancho Grande
Perfiles - El Rancho Market
Perfiles - Carnicería El Rancho
Perfiles - Carenicera Los Alamos
Ideas De Mercadeo Especiales
Productos - Productos con mejor resultado por BakeMark
Breads & Baking - Bolillos & French Rolls
Cakes & Decorating - Quinceanera Cakes
Shoppers Insight - A New Cultural Mix
Creative Cakes for Weddings and Quinceañeras
Profiles - Tortas Paquime
Profiles - Panaderia La Central
Profiles - Rancho Grande
Profiles - El Rancho Market
Profiles - Carniceria El Rancho
Profiles - Carnicería Los Alamos
Merchandising Tips
Products
bake - June 2012 - bake - June 2012
bake - June 2012 - 2
bake - June 2012 - Editor's Note - The Technology Issue - Life in the fast-food lane
bake - June 2012 - 4
bake - June 2012 - Table of Contents
bake - June 2012 - News Bites - CSM to Divest Bakery Supplies
bake - June 2012 - 7
bake - June 2012 - News Bites - Culpitt Ltd. Wins Queen’s Award
bake - June 2012 - 9
bake - June 2012 - Management - High-Tech Solutions
bake - June 2012 - 11
bake - June 2012 - Labor Front - OSHA’s Take on Safety
bake - June 2012 - 13
bake - June 2012 - Legislation - Choose My Customers’ Plate
bake - June 2012 - 15
bake - June 2012 - Ingredients - Summer Bounty
bake - June 2012 - 17
bake - June 2012 - New Tools for a New Generation
bake - June 2012 - 19
bake - June 2012 - 20
bake - June 2012 - 21
bake - June 2012 - 22
bake - June 2012 - 23
bake - June 2012 - 24
bake - June 2012 - Well Developed
bake - June 2012 - 26
bake - June 2012 - 27
bake - June 2012 - 28
bake - June 2012 - Rolling Locations
bake - June 2012 - 30
bake - June 2012 - 31
bake - June 2012 - Box Up and Send It
bake - June 2012 - 33
bake - June 2012 - 34
bake - June 2012 - 35
bake - June 2012 - The Rise of a Classic
bake - June 2012 - 37
bake - June 2012 - 38
bake - June 2012 - 39
bake - June 2012 - Chain News
bake - June 2012 - 41
bake - June 2012 - 42
bake - June 2012 - 43
bake - June 2012 - 44
bake - June 2012 - 45
bake - June 2012 - Milk Your Decorated Cookies
bake - June 2012 - 47
bake - June 2012 - 48
bake - June 2012 - Prepare for the Worst
bake - June 2012 - 50
bake - June 2012 - 51
bake - June 2012 - Cafe - Ice Cream Craze
bake - June 2012 - 53
bake - June 2012 - 54
bake - June 2012 - 55
bake - June 2012 - Products
bake - June 2012 - Showcase
bake - June 2012 - Classifieds
bake - June 2012 - 59
bake - June 2012 - 60
bake - June 2012 - PAN1
bake - June 2012 - PAN2
bake - June 2012 - PAN3
bake - June 2012 - PAN4
bake - June 2012 - Carta De Introduccion - Pastel creativo
bake - June 2012 - Introductory Letter - Creative Cakes
bake - June 2012 - PAN7
bake - June 2012 - Pan Y Horneo - Bolillos y Rollos Frances
bake - June 2012 - PAN9
bake - June 2012 - PAN10
bake - June 2012 - PAN11
bake - June 2012 - Pasteles Y Decoraciones - Pastel de Quinceanera
bake - June 2012 - PAN13
bake - June 2012 - PAN14
bake - June 2012 - PAN15
bake - June 2012 - Tendencias Del Consumidor - Una mezcla nueva en la cultura
bake - June 2012 - PAN17
bake - June 2012 - PAN18
bake - June 2012 - PAN19
bake - June 2012 - Pastel creativo para Bodas y Quinceañeras
bake - June 2012 - PAN21
bake - June 2012 - PAN22
bake - June 2012 - PAN23
bake - June 2012 - Perfiles - Tortas Paquime
bake - June 2012 - PAN25
bake - June 2012 - Perfiles - Panaderia La Central
bake - June 2012 - PAN27
bake - June 2012 - Perfiles - Carniceria Rancho Grande
bake - June 2012 - Perfiles - El Rancho Market
bake - June 2012 - Perfiles - Carnicería El Rancho
bake - June 2012 - Perfiles - Carenicera Los Alamos
bake - June 2012 - Ideas De Mercadeo Especiales
bake - June 2012 - PAN33
bake - June 2012 - Productos - Productos con mejor resultado por BakeMark
bake - June 2012 - PAN35
bake - June 2012 - Breads & Baking - Bolillos & French Rolls
bake - June 2012 - PAN37
bake - June 2012 - Cakes & Decorating - Quinceanera Cakes
bake - June 2012 - PAN39
bake - June 2012 - Shoppers Insight - A New Cultural Mix
bake - June 2012 - PAN41
bake - June 2012 - Creative Cakes for Weddings and Quinceañeras
bake - June 2012 - PAN43
bake - June 2012 - Profiles - Tortas Paquime
bake - June 2012 - PAN45
bake - June 2012 - Profiles - Panaderia La Central
bake - June 2012 - PAN47
bake - June 2012 - Profiles - Rancho Grande
bake - June 2012 - Profiles - El Rancho Market
bake - June 2012 - Profiles - Carniceria El Rancho
bake - June 2012 - Profiles - Carnicería Los Alamos
bake - June 2012 - Merchandising Tips
bake - June 2012 - Products
bake - June 2012 - PAN54
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