bake - September 2012 - 34

number might sound low, it is well above other sites, such as www. Alice.com and www.Peapod.com. “Food marketers have a huge opportunity to connect directly with tech-savvy consumers like never before,” says Darren Seifer, NPD food and beverage analyst. “With a click of the finger on a
The first product from Cakegirls is a cupcake stand that is available in two colors.

stand is picked up. Deposit fees cover the cost of the stand should it be damaged, and will be returned to the customer in the manner they were paid upon the return of the stands, minus any late charges or a cleaning fee of $5 if the stand is not returned clean. In Chicago, Roeser’s Party Palace is the perfect complement to Roeser’s Bakery, providing a onestop shop for party planners looking for everything from the event cake to the napkins. Customers can choose from more than 100 party themes, plus latex and mylar balloons, piñatas, party activities, favors, invitations, decorations and more. Roeser’s Party Palace is located right next door to Roeser’s Bakery, so customers can pick up everything they need at a central location. Keep an eye on profits Still, the expansion of retailers like Party City and the rising popularity of Internet-based party supply companies are cutting into the profits that retail bakeries can earn. Some have cut back their party room supplies because of this. The larger challenge for retail bakeries like Merritt’s Bakery in Tulsa, OK, is to ensure every aspect of their business is profitable and, if not, make a change. “With the swelling of the blog sites and the Cricut cutter, I don’t think a full-line retail bakery can take in enough profit to make it in that (party supply) field,” says Bobbie Merritt of Merritt’s Bakery. “It just takes too much labor, and the market is flooded with websites that will do the same thing with no personal attendant that is on the clock for every minute of conversation. You cannot even imagine how long it takes to just take a cake order now. It’s getting to be a real problem.” Merritt says she believes the one critical area that

smartphone app or mouse, consumers are responding to marketing communications whether they’re downloading coupons and recipes or being loyal to a name brand.” Will consumers pay up? What Cakegirls is doing can be viewed as the next evolution for bakery owners who want to bolster their position in the consumer marketplace as leading experts in the bakery field. The question remains: Will consumers pay more for a branded experience? The significance is that consumers maintain the majority of control over the special event itself (which they prefer), while the “curator” steps in, as needed, to ensure all the right products are in place and the event is professional. And, by the way, the curator sells the customer many of the products for the parties. It is possible that this business model could be more profitable than traditional catering where you provide the service, but the customer pays for the food, not the extras. In short, the Cakegirls model would be akin to hiring a wedding planner who also designs the bridal party’s wedding grown and bridesmaids’ dresses. The traditional model for catering involves selling food products from a set menu and charging set prices for setup, delivery, rental and any other catering charges. A number of innovative retail bakeries have branched out well beyond the norm. Cake Nouveau in Ann Arbor, MI, not only specializes in producing one-ofa-kind custom cakes for weddings and other events, but also offers rentals of cake and cupcake stands. Cake Nouveau offers a limited number of cake and cupcake stands, and stand rental includes a daily rate and a deposit fee that must be paid when the

retail bakeries need to focus is to make “true art” in every cake. “Unfortunately, with the skyrocketing prices of supplies, not to mention all insurances, both for the business and the employees, all retail bakeries have had to increase their prices to a very uncomfortable level,” she says. “The good news is that these young mothers have no idea how to bake or cook, even with the help of the Food Network.”

34 < SEP 2012 | bakemag.com


http://www.Alice.com http://www.Peapod.com http://www.bakemag.com

bake - September 2012

Table of Contents for the Digital Edition of bake - September 2012

bake - September 2012
Editor's note - Dime Management
Table of Contents
News Bites - Breakfast in the Classroom
Research Debunks Gluten-free Weight Loss
Organic Trade Association Supports Labeling Campaign
Zakowski Sells Out Whole Grain Baking Class for BBGA
Chocolate Shows Debut at Navy Pier
Management - Lower Your Phone Bill
Tax Tips - Tax-Free Inheritance?
Labor Front - All in a Day's Work
Calorie Counting
Ingredients - Phasing Out Trans Fats
Alessi Bakeries turns 100
Sandwich Success
Curated by Cakegirls
Kickstart Your Bakery
Holiday Cheer
Pie: Reinvented
Opening Your Bakery
Chain News
Cafe - Platters for Profit
Products
Showcase
Classifieds
Ad Index
Carta De Introduccion
Introductory Letter
Pan Y Horneo - Pan de Muerto
Pasteles Y Decoraciones - Pastelitos “Cupcakes” festivos
Tendencias Del Consumidor - La nutrición surge como clave en ventas al consumidor
Mercadeo para dias feriados
Perfiles - Panadería Super Mercado
Perfiles - Panadería Araceli’s
Perfiles - El Rancho Tapatío
Perfiles - La Plaza Tapatía
Ideas De Mercadeo Especiales
Productos
Breads & Baking - Pan de Muerto
Cakes & Decorating - Festive Cupcakes
Shoppers Insight - Nutrition emerges as key sales driver
Holiday Merchandising
Profiles - Panadería Super Mercado
Profiles - Panadería Araceli’s
Profiles - El Rancho Tapatío
Profiles - La Plaza Tapatía
Merchandising Tips
Products
bake - September 2012 - bake - September 2012
bake - September 2012 - 2
bake - September 2012 - bake - September 2012
bake - September 2012 - 2
bake - September 2012 - Editor's note - Dime Management
bake - September 2012 - 4
bake - September 2012 - Table of Contents
bake - September 2012 - Organic Trade Association Supports Labeling Campaign
bake - September 2012 - Chocolate Shows Debut at Navy Pier
bake - September 2012 - 8
bake - September 2012 - 9
bake - September 2012 - Management - Lower Your Phone Bill
bake - September 2012 - 11
bake - September 2012 - Tax Tips - Tax-Free Inheritance?
bake - September 2012 - 13
bake - September 2012 - Labor Front - All in a Day's Work
bake - September 2012 - 15
bake - September 2012 - Calorie Counting
bake - September 2012 - 17
bake - September 2012 - Ingredients - Phasing Out Trans Fats
bake - September 2012 - 19
bake - September 2012 - Alessi Bakeries turns 100
bake - September 2012 - 21
bake - September 2012 - 22
bake - September 2012 - 23
bake - September 2012 - 24
bake - September 2012 - 25
bake - September 2012 - 26
bake - September 2012 - Sandwich Success
bake - September 2012 - 28
bake - September 2012 - 29
bake - September 2012 - 30
bake - September 2012 - 31
bake - September 2012 - 32
bake - September 2012 - Curated by Cakegirls
bake - September 2012 - 34
bake - September 2012 - 35
bake - September 2012 - Kickstart Your Bakery
bake - September 2012 - 37
bake - September 2012 - 38
bake - September 2012 - 39
bake - September 2012 - Holiday Cheer
bake - September 2012 - 41
bake - September 2012 - 42
bake - September 2012 - 43
bake - September 2012 - Pie: Reinvented
bake - September 2012 - 45
bake - September 2012 - 46
bake - September 2012 - 47
bake - September 2012 - Opening Your Bakery
bake - September 2012 - 49
bake - September 2012 - 50
bake - September 2012 - 51
bake - September 2012 - Chain News
bake - September 2012 - 53
bake - September 2012 - 54
bake - September 2012 - 55
bake - September 2012 - Cafe - Platters for Profit
bake - September 2012 - 57
bake - September 2012 - 58
bake - September 2012 - 59
bake - September 2012 - 60
bake - September 2012 - Products
bake - September 2012 - 62
bake - September 2012 - Showcase
bake - September 2012 - Classifieds
bake - September 2012 - 65
bake - September 2012 - Ad Index
bake - September 2012 - 67
bake - September 2012 - 68
bake - September 2012 - Divider -
bake - September 2012 - Divider -
bake - September 2012 - Pan - 1
bake - September 2012 - Pan - 2
bake - September 2012 - Carta De Introduccion
bake - September 2012 - Introductory Letter
bake - September 2012 - Pan - 5
bake - September 2012 - Pan Y Horneo - Pan de Muerto
bake - September 2012 - Pan - 7
bake - September 2012 - Pan - 8
bake - September 2012 - Pan - 9
bake - September 2012 - Pasteles Y Decoraciones - Pastelitos “Cupcakes” festivos
bake - September 2012 - Pan - 11
bake - September 2012 - Pan - 12
bake - September 2012 - Pan - 13
bake - September 2012 - Tendencias Del Consumidor - La nutrición surge como clave en ventas al consumidor
bake - September 2012 - Pan - 15
bake - September 2012 - Pan - 16
bake - September 2012 - Pan - 17
bake - September 2012 - Mercadeo para dias feriados
bake - September 2012 - Pan - 19
bake - September 2012 - Pan - 20
bake - September 2012 - Pan - 21
bake - September 2012 - Perfiles - Panadería Super Mercado
bake - September 2012 - Pan - 23
bake - September 2012 - Perfiles - Panadería Araceli’s
bake - September 2012 - Pan - 25
bake - September 2012 - Perfiles - El Rancho Tapatío
bake - September 2012 - Pan - 27
bake - September 2012 - Perfiles - La Plaza Tapatía
bake - September 2012 - Pan - 29
bake - September 2012 - Ideas De Mercadeo Especiales
bake - September 2012 - Pan - 31
bake - September 2012 - Productos
bake - September 2012 - Pan - 33
bake - September 2012 - Breads & Baking - Pan de Muerto
bake - September 2012 - Pan - 35
bake - September 2012 - Cakes & Decorating - Festive Cupcakes
bake - September 2012 - Pan - 37
bake - September 2012 - Shoppers Insight - Nutrition emerges as key sales driver
bake - September 2012 - Pan - 39
bake - September 2012 - Holiday Merchandising
bake - September 2012 - Pan - 41
bake - September 2012 - Profiles - Panadería Super Mercado
bake - September 2012 - Pan - 43
bake - September 2012 - Profiles - Panadería Araceli’s
bake - September 2012 - Pan - 45
bake - September 2012 - Profiles - El Rancho Tapatío
bake - September 2012 - Pan - 47
bake - September 2012 - Profiles - La Plaza Tapatía
bake - September 2012 - Pan - 49
bake - September 2012 - Merchandising Tips
bake - September 2012 - Products
bake - September 2012 - Pan - 52
http://digital.bakemag.com/sosland/bake/bake-may-june-2021
http://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
http://digital.bakemag.com/sosland/bake/bake-march-april-2021
http://digital.bakemag.com/sosland/bake/bake-january-february-2021
http://digital.bakemag.com/sosland/bake/2021_01_01
http://digital.bakemag.com/sosland/bake/2020_12_01
http://digital.bakemag.com/sosland/bake/2020_11_01
http://digital.bakemag.com/sosland/bake/2020_09_01
http://digital.bakemag.com/sosland/bake/2020_08_01
http://digital.bakemag.com/sosland/bake/2020_07_02
http://digital.bakemag.com/sosland/bake/2020_07_01
http://digital.bakemag.com/sosland/bake/2020_06_01
http://digital.bakemag.com/sosland/bake/2020_05_01
http://digital.bakemag.com/sosland/bake/2020_04_01
http://digital.bakemag.com/sosland/bake/2020_02_01
http://digital.bakemag.com/sosland/bake/2020_01_01
http://digital.bakemag.com/sosland/bake/2019_12_01
http://digital.bakemag.com/sosland/bake/2019_11_01
http://digital.bakemag.com/sosland/bake/2019_10_01
http://digital.bakemag.com/sosland/bake/2019_09_01
http://digital.bakemag.com/sosland/bake/2019_08_01
http://digital.bakemag.com/sosland/bake/2019_07_01
http://digital.bakemag.com/sosland/bake/2019_06_01
http://digital.bakemag.com/sosland/bake/2019_05_01
http://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
http://digital.bakemag.com/sosland/bake/2019_03_01
http://digital.bakemag.com/sosland/bake/2019_02_01
http://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com