bake - September 2012 - 40

Holiday Cheer
So, you’ve made it through summer’s wedding season, and business is picking up for Thanksgiving, Christmas and other fall and winter holidays. But is wedding season really over? As nontraditional weddings continue to gain popularity, Christmas and winter weddings aren’t so unheard of anymore. “Christmas weddings aren’t quite as popular as the regular wedding season, but we’ll probably still have between three and five weddings a weekend during that time,” says Michelle Schenk, co-owner of Pennsylvania Bakery in Camp Hill, PA. Although weddings during this time mean more work for an already busy season in bakery, Schenk has found with advance planning and good old-fashioned teamwork, Pennsylvania Bakery can take on holiday weddings with little to no hiccups in production. Planning ahead As with your wedding business any time of year, getting orders in early is of critical importance to ensure you can give your clients the best possible wedding cake. If you are seeing an uptick in wedding business during the holiday season, start promoting it now, and encouraging brides to schedule consultations as far in advance as possible. Take advantage of marketing and merchandising to promote your holiday cake business early on, so that winter brides will think of you in advance. Utilize instore signage, place Christmas wedding cakes prominently in your photo galleries (online and instore), and if you attend any bridal expos in late summer or early fall, be sure to highlight that you have these capabilities, as well. “We usually suggest that our brides get in between three and nine months before their wedding,” Schenk says. “We have some placing orders right now for that time of year.” Be sure to order now any special materials — like ornaments, tinsel or extra glitter you might need for Christmas- or holiday-themed wedding cakes — items that you won’t already be using for decorating other holiday treats. Remember, your suppliers are going to be just as busy as you during the holidays, so get the orders in early. Delegate, delegate, delegate It’s already a given that your staff will be working harder during the holidays. But when you’re taking on extra wedding cakes, But behind-the-scenes in bakery is hardly a perfect world. So when you’ve done all the planning and delegating you can do, and that bride still comes in Thanksgiving week and needs a Christmas wedding cake in two weeks, it’s time to start managing expectations. Set realistic expectations In a perfect world, you’ll get all your Christmas wedding orders at the end of summer, and you’ll have all your supplies ordered months in advance, and tasks will be perfectly delegated for seamless holiday-time production. “I have one decorator who does a great job making sure wedding cakes are iced, smoothed and stacked, if it’s a stacked cake. I also have a girl who’s great at making flowers. I’m usually the one who does the crazy stuff, like painting and other things,” Schenk says. “So when you combine all these talents together, it’s kind of quick work, if you will.” be sure that you’re working smarter, too. This means you might need to do some reallocating of (human) resources. Identify your staff members who have specific talents that can make the most efficient use of your decorating production time.
PHOTOS COURTESY OF PENNSYLVANIA BAKERY

40 < SEP 2012 | bakemag.com


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bake - September 2012

Table of Contents for the Digital Edition of bake - September 2012

bake - September 2012
Editor's note - Dime Management
Table of Contents
News Bites - Breakfast in the Classroom
Research Debunks Gluten-free Weight Loss
Organic Trade Association Supports Labeling Campaign
Zakowski Sells Out Whole Grain Baking Class for BBGA
Chocolate Shows Debut at Navy Pier
Management - Lower Your Phone Bill
Tax Tips - Tax-Free Inheritance?
Labor Front - All in a Day's Work
Calorie Counting
Ingredients - Phasing Out Trans Fats
Alessi Bakeries turns 100
Sandwich Success
Curated by Cakegirls
Kickstart Your Bakery
Holiday Cheer
Pie: Reinvented
Opening Your Bakery
Chain News
Cafe - Platters for Profit
Products
Showcase
Classifieds
Ad Index
Carta De Introduccion
Introductory Letter
Pan Y Horneo - Pan de Muerto
Pasteles Y Decoraciones - Pastelitos “Cupcakes” festivos
Tendencias Del Consumidor - La nutrición surge como clave en ventas al consumidor
Mercadeo para dias feriados
Perfiles - Panadería Super Mercado
Perfiles - Panadería Araceli’s
Perfiles - El Rancho Tapatío
Perfiles - La Plaza Tapatía
Ideas De Mercadeo Especiales
Productos
Breads & Baking - Pan de Muerto
Cakes & Decorating - Festive Cupcakes
Shoppers Insight - Nutrition emerges as key sales driver
Holiday Merchandising
Profiles - Panadería Super Mercado
Profiles - Panadería Araceli’s
Profiles - El Rancho Tapatío
Profiles - La Plaza Tapatía
Merchandising Tips
Products
bake - September 2012 - bake - September 2012
bake - September 2012 - 2
bake - September 2012 - bake - September 2012
bake - September 2012 - 2
bake - September 2012 - Editor's note - Dime Management
bake - September 2012 - 4
bake - September 2012 - Table of Contents
bake - September 2012 - Organic Trade Association Supports Labeling Campaign
bake - September 2012 - Chocolate Shows Debut at Navy Pier
bake - September 2012 - 8
bake - September 2012 - 9
bake - September 2012 - Management - Lower Your Phone Bill
bake - September 2012 - 11
bake - September 2012 - Tax Tips - Tax-Free Inheritance?
bake - September 2012 - 13
bake - September 2012 - Labor Front - All in a Day's Work
bake - September 2012 - 15
bake - September 2012 - Calorie Counting
bake - September 2012 - 17
bake - September 2012 - Ingredients - Phasing Out Trans Fats
bake - September 2012 - 19
bake - September 2012 - Alessi Bakeries turns 100
bake - September 2012 - 21
bake - September 2012 - 22
bake - September 2012 - 23
bake - September 2012 - 24
bake - September 2012 - 25
bake - September 2012 - 26
bake - September 2012 - Sandwich Success
bake - September 2012 - 28
bake - September 2012 - 29
bake - September 2012 - 30
bake - September 2012 - 31
bake - September 2012 - 32
bake - September 2012 - Curated by Cakegirls
bake - September 2012 - 34
bake - September 2012 - 35
bake - September 2012 - Kickstart Your Bakery
bake - September 2012 - 37
bake - September 2012 - 38
bake - September 2012 - 39
bake - September 2012 - Holiday Cheer
bake - September 2012 - 41
bake - September 2012 - 42
bake - September 2012 - 43
bake - September 2012 - Pie: Reinvented
bake - September 2012 - 45
bake - September 2012 - 46
bake - September 2012 - 47
bake - September 2012 - Opening Your Bakery
bake - September 2012 - 49
bake - September 2012 - 50
bake - September 2012 - 51
bake - September 2012 - Chain News
bake - September 2012 - 53
bake - September 2012 - 54
bake - September 2012 - 55
bake - September 2012 - Cafe - Platters for Profit
bake - September 2012 - 57
bake - September 2012 - 58
bake - September 2012 - 59
bake - September 2012 - 60
bake - September 2012 - Products
bake - September 2012 - 62
bake - September 2012 - Showcase
bake - September 2012 - Classifieds
bake - September 2012 - 65
bake - September 2012 - Ad Index
bake - September 2012 - 67
bake - September 2012 - 68
bake - September 2012 - Divider -
bake - September 2012 - Divider -
bake - September 2012 - Pan - 1
bake - September 2012 - Pan - 2
bake - September 2012 - Carta De Introduccion
bake - September 2012 - Introductory Letter
bake - September 2012 - Pan - 5
bake - September 2012 - Pan Y Horneo - Pan de Muerto
bake - September 2012 - Pan - 7
bake - September 2012 - Pan - 8
bake - September 2012 - Pan - 9
bake - September 2012 - Pasteles Y Decoraciones - Pastelitos “Cupcakes” festivos
bake - September 2012 - Pan - 11
bake - September 2012 - Pan - 12
bake - September 2012 - Pan - 13
bake - September 2012 - Tendencias Del Consumidor - La nutrición surge como clave en ventas al consumidor
bake - September 2012 - Pan - 15
bake - September 2012 - Pan - 16
bake - September 2012 - Pan - 17
bake - September 2012 - Mercadeo para dias feriados
bake - September 2012 - Pan - 19
bake - September 2012 - Pan - 20
bake - September 2012 - Pan - 21
bake - September 2012 - Perfiles - Panadería Super Mercado
bake - September 2012 - Pan - 23
bake - September 2012 - Perfiles - Panadería Araceli’s
bake - September 2012 - Pan - 25
bake - September 2012 - Perfiles - El Rancho Tapatío
bake - September 2012 - Pan - 27
bake - September 2012 - Perfiles - La Plaza Tapatía
bake - September 2012 - Pan - 29
bake - September 2012 - Ideas De Mercadeo Especiales
bake - September 2012 - Pan - 31
bake - September 2012 - Productos
bake - September 2012 - Pan - 33
bake - September 2012 - Breads & Baking - Pan de Muerto
bake - September 2012 - Pan - 35
bake - September 2012 - Cakes & Decorating - Festive Cupcakes
bake - September 2012 - Pan - 37
bake - September 2012 - Shoppers Insight - Nutrition emerges as key sales driver
bake - September 2012 - Pan - 39
bake - September 2012 - Holiday Merchandising
bake - September 2012 - Pan - 41
bake - September 2012 - Profiles - Panadería Super Mercado
bake - September 2012 - Pan - 43
bake - September 2012 - Profiles - Panadería Araceli’s
bake - September 2012 - Pan - 45
bake - September 2012 - Profiles - El Rancho Tapatío
bake - September 2012 - Pan - 47
bake - September 2012 - Profiles - La Plaza Tapatía
bake - September 2012 - Pan - 49
bake - September 2012 - Merchandising Tips
bake - September 2012 - Products
bake - September 2012 - Pan - 52
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