bake - September 2012 - Pan - 37

PASTELES Y DECORACIONES CAKES & DECORATING

Cupcakes are a great addition for weddings, as more brides are ordering dessert tables filled with cupcakes and other desserts at their wedding receptions. Did you know October is now the second most popular month (behind June) for brides to get married? More brides are planning fall weddings. You can plan ahead by showcasing your own Halloween wedding cake collection! Start with Halloween-theme designs.

children’s themes. Regardless of the themes you offer, make sure that your cupcakes get noticed by decorating them with vibrant artistic designs.
UPSELL THE CUSTOMER

Let the overall market in your area dictate where you’ll price a basic cupcake. Then as the decorations get more elaborate, create a second and third tier of pricing. Base the tiered pricing on the time and labor involved in the decoration, as well as the materials, especially when creating fondant pieces. Tiered pricing appeals to a broad range of shoppers without alienating any consumer demographic. At the same time, the tiered pricing system provides an upsell opportunity to the customer who comes to your bakery shopping for a certain price point, but becomes impressed with the more ornate, higher priced items. Often a consumer will start out with shopping for a more competitively priced lower-tier cupcake, but can then opt for a higher-priced item once they see the design. While it might take some time to establish tiers and price points, it will work to your benefit over time.

Decorating Ideas
Blooming cupcakes — Attach a flower made from royal icing or fondant to the top of cupcakes using a lollypop stick. Snowflake cupcakes — On blue icing, decorate with white fondant or chocolate pieces shaped to the form of a snowflake. Panda bear cupcakes — Pipe on an icing panda face and use black or brown round candies for ears. Spider cupcakes — Pipe a spider’s body on top, then use skinny string black licorice to make the legs. Ghost cupcake — Place a muffin top or round cookie on top, cover the mound in white icing, shape and decorate accordingly. Golf ball cupcake — Place a fondant golf ball and tee atop a green iced cupcake.

SEPTEMBER 12

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PANADERIA

37



bake - September 2012

Table of Contents for the Digital Edition of bake - September 2012

bake - September 2012
Editor's note - Dime Management
Table of Contents
News Bites - Breakfast in the Classroom
Research Debunks Gluten-free Weight Loss
Organic Trade Association Supports Labeling Campaign
Zakowski Sells Out Whole Grain Baking Class for BBGA
Chocolate Shows Debut at Navy Pier
Management - Lower Your Phone Bill
Tax Tips - Tax-Free Inheritance?
Labor Front - All in a Day's Work
Calorie Counting
Ingredients - Phasing Out Trans Fats
Alessi Bakeries turns 100
Sandwich Success
Curated by Cakegirls
Kickstart Your Bakery
Holiday Cheer
Pie: Reinvented
Opening Your Bakery
Chain News
Cafe - Platters for Profit
Products
Showcase
Classifieds
Ad Index
Carta De Introduccion
Introductory Letter
Pan Y Horneo - Pan de Muerto
Pasteles Y Decoraciones - Pastelitos “Cupcakes” festivos
Tendencias Del Consumidor - La nutrición surge como clave en ventas al consumidor
Mercadeo para dias feriados
Perfiles - Panadería Super Mercado
Perfiles - Panadería Araceli’s
Perfiles - El Rancho Tapatío
Perfiles - La Plaza Tapatía
Ideas De Mercadeo Especiales
Productos
Breads & Baking - Pan de Muerto
Cakes & Decorating - Festive Cupcakes
Shoppers Insight - Nutrition emerges as key sales driver
Holiday Merchandising
Profiles - Panadería Super Mercado
Profiles - Panadería Araceli’s
Profiles - El Rancho Tapatío
Profiles - La Plaza Tapatía
Merchandising Tips
Products
bake - September 2012 - bake - September 2012
bake - September 2012 - 2
bake - September 2012 - bake - September 2012
bake - September 2012 - 2
bake - September 2012 - Editor's note - Dime Management
bake - September 2012 - 4
bake - September 2012 - Table of Contents
bake - September 2012 - Organic Trade Association Supports Labeling Campaign
bake - September 2012 - Chocolate Shows Debut at Navy Pier
bake - September 2012 - 8
bake - September 2012 - 9
bake - September 2012 - Management - Lower Your Phone Bill
bake - September 2012 - 11
bake - September 2012 - Tax Tips - Tax-Free Inheritance?
bake - September 2012 - 13
bake - September 2012 - Labor Front - All in a Day's Work
bake - September 2012 - 15
bake - September 2012 - Calorie Counting
bake - September 2012 - 17
bake - September 2012 - Ingredients - Phasing Out Trans Fats
bake - September 2012 - 19
bake - September 2012 - Alessi Bakeries turns 100
bake - September 2012 - 21
bake - September 2012 - 22
bake - September 2012 - 23
bake - September 2012 - 24
bake - September 2012 - 25
bake - September 2012 - 26
bake - September 2012 - Sandwich Success
bake - September 2012 - 28
bake - September 2012 - 29
bake - September 2012 - 30
bake - September 2012 - 31
bake - September 2012 - 32
bake - September 2012 - Curated by Cakegirls
bake - September 2012 - 34
bake - September 2012 - 35
bake - September 2012 - Kickstart Your Bakery
bake - September 2012 - 37
bake - September 2012 - 38
bake - September 2012 - 39
bake - September 2012 - Holiday Cheer
bake - September 2012 - 41
bake - September 2012 - 42
bake - September 2012 - 43
bake - September 2012 - Pie: Reinvented
bake - September 2012 - 45
bake - September 2012 - 46
bake - September 2012 - 47
bake - September 2012 - Opening Your Bakery
bake - September 2012 - 49
bake - September 2012 - 50
bake - September 2012 - 51
bake - September 2012 - Chain News
bake - September 2012 - 53
bake - September 2012 - 54
bake - September 2012 - 55
bake - September 2012 - Cafe - Platters for Profit
bake - September 2012 - 57
bake - September 2012 - 58
bake - September 2012 - 59
bake - September 2012 - 60
bake - September 2012 - Products
bake - September 2012 - 62
bake - September 2012 - Showcase
bake - September 2012 - Classifieds
bake - September 2012 - 65
bake - September 2012 - Ad Index
bake - September 2012 - 67
bake - September 2012 - 68
bake - September 2012 - Divider -
bake - September 2012 - Divider -
bake - September 2012 - Pan - 1
bake - September 2012 - Pan - 2
bake - September 2012 - Carta De Introduccion
bake - September 2012 - Introductory Letter
bake - September 2012 - Pan - 5
bake - September 2012 - Pan Y Horneo - Pan de Muerto
bake - September 2012 - Pan - 7
bake - September 2012 - Pan - 8
bake - September 2012 - Pan - 9
bake - September 2012 - Pasteles Y Decoraciones - Pastelitos “Cupcakes” festivos
bake - September 2012 - Pan - 11
bake - September 2012 - Pan - 12
bake - September 2012 - Pan - 13
bake - September 2012 - Tendencias Del Consumidor - La nutrición surge como clave en ventas al consumidor
bake - September 2012 - Pan - 15
bake - September 2012 - Pan - 16
bake - September 2012 - Pan - 17
bake - September 2012 - Mercadeo para dias feriados
bake - September 2012 - Pan - 19
bake - September 2012 - Pan - 20
bake - September 2012 - Pan - 21
bake - September 2012 - Perfiles - Panadería Super Mercado
bake - September 2012 - Pan - 23
bake - September 2012 - Perfiles - Panadería Araceli’s
bake - September 2012 - Pan - 25
bake - September 2012 - Perfiles - El Rancho Tapatío
bake - September 2012 - Pan - 27
bake - September 2012 - Perfiles - La Plaza Tapatía
bake - September 2012 - Pan - 29
bake - September 2012 - Ideas De Mercadeo Especiales
bake - September 2012 - Pan - 31
bake - September 2012 - Productos
bake - September 2012 - Pan - 33
bake - September 2012 - Breads & Baking - Pan de Muerto
bake - September 2012 - Pan - 35
bake - September 2012 - Cakes & Decorating - Festive Cupcakes
bake - September 2012 - Pan - 37
bake - September 2012 - Shoppers Insight - Nutrition emerges as key sales driver
bake - September 2012 - Pan - 39
bake - September 2012 - Holiday Merchandising
bake - September 2012 - Pan - 41
bake - September 2012 - Profiles - Panadería Super Mercado
bake - September 2012 - Pan - 43
bake - September 2012 - Profiles - Panadería Araceli’s
bake - September 2012 - Pan - 45
bake - September 2012 - Profiles - El Rancho Tapatío
bake - September 2012 - Pan - 47
bake - September 2012 - Profiles - La Plaza Tapatía
bake - September 2012 - Pan - 49
bake - September 2012 - Merchandising Tips
bake - September 2012 - Products
bake - September 2012 - Pan - 52
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