bake - September 2012 - Pan - 41

house of the haunted variety. Here are some ways that you can incorporate gingerbread houses into your Halloween merchandising. Turn your bakery into a virtual haunted house, with a large haunted gingerbread house display as the centerpiece. Merchandise do-ityourself gingerbread house kits. Have customers who want the DIY experience but don’t know where to start? Host a gingerbread house decorating class, and show them how it’s done. Halloween is also the perfect time of year to “dress up” your food with some pizzazz. Here are some suggestions: Mummy Dogs — sausages wrapped in bolillos in the shape of mummies. Ghostly Cupcakes — simply add a set of “googly” eyes to the fluffy white top of a cupcake. Boo!

Worms and dirt — gummy worms squirm inside “dirt” made up of chocolate pudding, crushed Oreos and whipped cream.
THANKSGIVING

CHRISTMAS PARTIES

Thanksgiving time is when pies come out to shine. But just like any product in your bakery, don’t depend on the product to sell itself. Give your pie sales a little nudge with these tips: Use packaging to create an upscale image for your pies. Gift boxes convey high-quality and hand-crafting. Drape a table cloth over your pie display to not only create ambiance, but also give that “Thanksgiving table” feel. Why make your customers wait until Thanksgiving? Sell individual slices of holiday pies near grab-andgo, meal-deal or lunch items.

Throwing a party can be a lot of work for the host or hostess. If you can take food planning and preparation off of your customers’ hosting workloads, though, they’ll be sure to thank you with repeat visits to your store. This December, position your bakery as a party planning expert—a one-stop shop for your customers. You will have an eager audience, too, as the recessed economy is pushing more and more businesses and individuals to host holiday parties in the office and/or at home. El Rancho Tapatio in Lexington, KY, covers all the bases with a store that features a bakery, grocery and a full butcher shop. “We have everything customers need for their holiday parties,” says Priscila Rios Hale, who owns the business with her husband Gary Hale. “Now we have a lot of American clients, as our business has grown.”
THREE KINGS DAY

In January, Panadería Araceli’s makes many types of Rosca de Reyes, the traditional dessert served on Three Kings Day on Jan. 6. They do a braided version of the oval shaped bread that is uncommon to find elsewhere. Varieties of fillings include strawberry, cheese, pineapple and caramel. “You can add nuts, cocoa and raisins,” says Araceli Cervantes of Panadería Araceli’s. For those customers interested in a savory option, Panadería Araceli’s makes a special croissant filled with steak, ham and turkey for Rosca de Reyes celebrations.

SEPTEMBER 12

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PANADERIA

41



bake - September 2012

Table of Contents for the Digital Edition of bake - September 2012

bake - September 2012
Editor's note - Dime Management
Table of Contents
News Bites - Breakfast in the Classroom
Research Debunks Gluten-free Weight Loss
Organic Trade Association Supports Labeling Campaign
Zakowski Sells Out Whole Grain Baking Class for BBGA
Chocolate Shows Debut at Navy Pier
Management - Lower Your Phone Bill
Tax Tips - Tax-Free Inheritance?
Labor Front - All in a Day's Work
Calorie Counting
Ingredients - Phasing Out Trans Fats
Alessi Bakeries turns 100
Sandwich Success
Curated by Cakegirls
Kickstart Your Bakery
Holiday Cheer
Pie: Reinvented
Opening Your Bakery
Chain News
Cafe - Platters for Profit
Products
Showcase
Classifieds
Ad Index
Carta De Introduccion
Introductory Letter
Pan Y Horneo - Pan de Muerto
Pasteles Y Decoraciones - Pastelitos “Cupcakes” festivos
Tendencias Del Consumidor - La nutrición surge como clave en ventas al consumidor
Mercadeo para dias feriados
Perfiles - Panadería Super Mercado
Perfiles - Panadería Araceli’s
Perfiles - El Rancho Tapatío
Perfiles - La Plaza Tapatía
Ideas De Mercadeo Especiales
Productos
Breads & Baking - Pan de Muerto
Cakes & Decorating - Festive Cupcakes
Shoppers Insight - Nutrition emerges as key sales driver
Holiday Merchandising
Profiles - Panadería Super Mercado
Profiles - Panadería Araceli’s
Profiles - El Rancho Tapatío
Profiles - La Plaza Tapatía
Merchandising Tips
Products
bake - September 2012 - bake - September 2012
bake - September 2012 - 2
bake - September 2012 - bake - September 2012
bake - September 2012 - 2
bake - September 2012 - Editor's note - Dime Management
bake - September 2012 - 4
bake - September 2012 - Table of Contents
bake - September 2012 - Organic Trade Association Supports Labeling Campaign
bake - September 2012 - Chocolate Shows Debut at Navy Pier
bake - September 2012 - 8
bake - September 2012 - 9
bake - September 2012 - Management - Lower Your Phone Bill
bake - September 2012 - 11
bake - September 2012 - Tax Tips - Tax-Free Inheritance?
bake - September 2012 - 13
bake - September 2012 - Labor Front - All in a Day's Work
bake - September 2012 - 15
bake - September 2012 - Calorie Counting
bake - September 2012 - 17
bake - September 2012 - Ingredients - Phasing Out Trans Fats
bake - September 2012 - 19
bake - September 2012 - Alessi Bakeries turns 100
bake - September 2012 - 21
bake - September 2012 - 22
bake - September 2012 - 23
bake - September 2012 - 24
bake - September 2012 - 25
bake - September 2012 - 26
bake - September 2012 - Sandwich Success
bake - September 2012 - 28
bake - September 2012 - 29
bake - September 2012 - 30
bake - September 2012 - 31
bake - September 2012 - 32
bake - September 2012 - Curated by Cakegirls
bake - September 2012 - 34
bake - September 2012 - 35
bake - September 2012 - Kickstart Your Bakery
bake - September 2012 - 37
bake - September 2012 - 38
bake - September 2012 - 39
bake - September 2012 - Holiday Cheer
bake - September 2012 - 41
bake - September 2012 - 42
bake - September 2012 - 43
bake - September 2012 - Pie: Reinvented
bake - September 2012 - 45
bake - September 2012 - 46
bake - September 2012 - 47
bake - September 2012 - Opening Your Bakery
bake - September 2012 - 49
bake - September 2012 - 50
bake - September 2012 - 51
bake - September 2012 - Chain News
bake - September 2012 - 53
bake - September 2012 - 54
bake - September 2012 - 55
bake - September 2012 - Cafe - Platters for Profit
bake - September 2012 - 57
bake - September 2012 - 58
bake - September 2012 - 59
bake - September 2012 - 60
bake - September 2012 - Products
bake - September 2012 - 62
bake - September 2012 - Showcase
bake - September 2012 - Classifieds
bake - September 2012 - 65
bake - September 2012 - Ad Index
bake - September 2012 - 67
bake - September 2012 - 68
bake - September 2012 - Divider -
bake - September 2012 - Divider -
bake - September 2012 - Pan - 1
bake - September 2012 - Pan - 2
bake - September 2012 - Carta De Introduccion
bake - September 2012 - Introductory Letter
bake - September 2012 - Pan - 5
bake - September 2012 - Pan Y Horneo - Pan de Muerto
bake - September 2012 - Pan - 7
bake - September 2012 - Pan - 8
bake - September 2012 - Pan - 9
bake - September 2012 - Pasteles Y Decoraciones - Pastelitos “Cupcakes” festivos
bake - September 2012 - Pan - 11
bake - September 2012 - Pan - 12
bake - September 2012 - Pan - 13
bake - September 2012 - Tendencias Del Consumidor - La nutrición surge como clave en ventas al consumidor
bake - September 2012 - Pan - 15
bake - September 2012 - Pan - 16
bake - September 2012 - Pan - 17
bake - September 2012 - Mercadeo para dias feriados
bake - September 2012 - Pan - 19
bake - September 2012 - Pan - 20
bake - September 2012 - Pan - 21
bake - September 2012 - Perfiles - Panadería Super Mercado
bake - September 2012 - Pan - 23
bake - September 2012 - Perfiles - Panadería Araceli’s
bake - September 2012 - Pan - 25
bake - September 2012 - Perfiles - El Rancho Tapatío
bake - September 2012 - Pan - 27
bake - September 2012 - Perfiles - La Plaza Tapatía
bake - September 2012 - Pan - 29
bake - September 2012 - Ideas De Mercadeo Especiales
bake - September 2012 - Pan - 31
bake - September 2012 - Productos
bake - September 2012 - Pan - 33
bake - September 2012 - Breads & Baking - Pan de Muerto
bake - September 2012 - Pan - 35
bake - September 2012 - Cakes & Decorating - Festive Cupcakes
bake - September 2012 - Pan - 37
bake - September 2012 - Shoppers Insight - Nutrition emerges as key sales driver
bake - September 2012 - Pan - 39
bake - September 2012 - Holiday Merchandising
bake - September 2012 - Pan - 41
bake - September 2012 - Profiles - Panadería Super Mercado
bake - September 2012 - Pan - 43
bake - September 2012 - Profiles - Panadería Araceli’s
bake - September 2012 - Pan - 45
bake - September 2012 - Profiles - El Rancho Tapatío
bake - September 2012 - Pan - 47
bake - September 2012 - Profiles - La Plaza Tapatía
bake - September 2012 - Pan - 49
bake - September 2012 - Merchandising Tips
bake - September 2012 - Products
bake - September 2012 - Pan - 52
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