bake - October 2012 - 19

business

important to them, and use your bakery as the context. Ask trivia questions about chocolate or coffee; ask what everyone’s favorite fall treats are; poll for the favorite birthday cake memory from your shop. Get your customers involved in the conversation. Social Campaign Monitoring Wildfire Social Media Monitor When it comes to learning social media, there’s a lot to take in. Here, Hollinden Professional Services Marketing offers some useful tools to help you navigate it. Social Search Monitoring Addict-o-matic (www.addictomatic.com) Guzzle (www.guzzle.it) Upcoming Events Monitoring Plancast (www.plancast.com) Comments and Forums Monitoring Comment Sniper (comment-sniper. software.informer.com) Board Reader (www.boardreader.com) Google Trends (www.google.com/trends) Social Network Monitoring Social Mention (www.socialmention.com) Google Reader (www.google.com/reader) AllTop (www.alltop.com) Web Page Changes Monitoring You can also use social media to track trends, based on what customers are talking about in general. If you have a Twitter account, don’t just expect customers to “follow” you and read your tweets. You need to be following others, too. Follow well-known celebrities, athletes or politicians. You never know when one of them might mention that their favorite treat is something you sell in your shop. And watch what your customers are talking about and who they’re following. It’s a great way to get to know your customers and ﬁnd out what’s important to them in general. You can also push social media from your store, with promotions like “check in when you check out” — offer a free cookie for customers who do a check-in on their Facebook page. They don’t even have to be a fan of your page to do it.
JOA N IE SPEN CER

SOCIAL SKILLS

“Social media isn’t way out there – it’s not outer space. It’s here. And five, 10, 20 years from now, it may look different, but I guarantee it will be part of our society.”
Christine M. Hollinden, Hollinden Professional Marketing Services,

(monitor.wildﬁreapp.com)

Social Seek (www.socialseek.com) Buzz Feed (www.buzzfeed.com) Monitor This (www. monitorthis.77elements.com) Social Media Monitoring and Analysis Ubervu (www.ubervu.com) Trackur (www.trackur.com) Beevolve (www.beevolve.com) Sprout Social (www.sproutsocial.com) SugarCRM (www.sugarcrm.com) Alterian SM2 (www.alterian.com/ socialmedia/products/SM2) Radian6 (www.radian6.com) BrandChats (www.brandchats.com) Twitter and Facebook Monitoring Seesmic (www.seesmic.com) HootSuite (www.hootsuite.com)

Watch That Page (www.watchthatpage.com)

Marketing through social media is all about being found. And when you create a strategy, you can take word-of-mouth marketing to digital proportions. And if you’re hesitant to go social, now is the time to jump in with both feet, because social media isn’t losing momentum. “Social media isn’t way out there — it’s not outer space,” Hollinden says. “It’s here. And ﬁve, 10, 20 years from now, it may look different, but I guarantee it will be part of our society.” Welcome to the new normal.

bakemag.com | OCT 2012 > 19

http://monitor.wildfireapp.com http://www.addictomatic.com http://www.guzzle.it http://www.socialseek.com http://www.plancast.com http://www.buzzfeed.com http://www.comment.sniper.software.informer.com http://www.boardreader.com http://www.ubervu.com http://www.trackur.com http://www.google.com/trends http://www.beevolve.com http://www.sproutsocial.com http://www.sugarcrm.com http://www.socialmention.com http://www.alterian.com/ http://www.google.com/reader http://www.radian6.com http://www.alltop.com http://www.brandchats.com http://www.seesmic.com http://www.watchthatpage.com http://www.hootsuite.com http://www.bakemag.com

bake - October 2012

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