bake - March 2013 - 32
blending in
Harness the local culture of your community
to reap the benefits of a loyal following.
Mani Niall was hired
BY ALEX TRETBAR
by Michael Jackson
Successful bakers don’t just offer high-quality prod-
housed MacFarlane’s Ice Cream and Hard Candy from
in the early 1980s
ucts — they find ways to immerse their bakeries
1946 to 1976) is in the heart of a burgeoning arts
to work as his
within already close-knit communities. Any dining
district where, among many bars, music venues and
personal chef. Niall
establishment is more than just the sum of its parts;
restaurants, the Oakland Art Murmur takes place on
cooked for Jackson
the local culture surrounding a business can make
the first Friday of each month. The concentrated area
at his home and on
or break a fledgling shop. Success doesn’t occur in a
is home to more than 20 art galleries.
the Thriller tour.
vacuum — it’s achieved through careful planning and
a close assessment of the community at hand.
Niall was ready to take over when the champagne bar
fell through.
Mani Niall has been around the block once or twice,
and his experience shows in the versatile preparation
Funding a dream
leading up to Sweet Bar Bakery’s opening last fall in
“It’s really just finding that time, the place, energy, the
Downtown Oakland. Niall’s new bakery, which offers
momentum,” Niall says. “Can I raise the money? Is it
breakfast and lunch (both with many gluten-free and
in an area where a community of people will support
vegan options), and beer and wine in the evening,
it? I always had it in the back of my mind, and it just
lifted off successfully, thanks to expert community
felt like time.” Niall was able to make the monetary
engagement beginning back in July, four months
ends meet via Kickstarter, a web service that allows
before the shop’s Nov. 30 opening.
entrepreneurs and artists to pitch project ideas to a
huge variety of potential donors. 102 backers pledged
Early on Niall kept close watch over a floundering
$21,337 to meet the $20,000 goal. Niall’s tagline for
champagne bar, waiting for his chance to nab the
the campaign was, “The first artisan bakery in down-
space if the business folded. The building (which
town Oakland, California.”
32 < MAR 2013 | bakemag.com
http://www.bakemag.com
bake - March 2013
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