bake - March 2013 - 8

news bites

Caravan Ingredients
announces corporate
rebranding

Busken gets
light-hearted

The Lite-Hearted Donut will be avail-

Busken Bakery introduces their latest

Remke-Bigg’s. To learn more, follow

innovation: the Lite-Hearted Donut, a

the Busken Facebook page at

heart-shaped glazed donut targeted

www.facebook.com/BuskenBakery.

able at all 10 Busken Bakery locations, 135 United Dairy Farmers, and

to calorie-counting consumers. Each
donut contains just 140 calories, 2.5 g
of fat, zero trans fat and zero saturated fat. A normal Busken glazed
donut contains 300 calories and 16 g

Manitowoc unveils
new ice machine

Caravan Ingredients, a leading ingre-

of fat. That’s nearly 85% less fat and

Manitowoc Ice has built its reputa-

dient supplier to the food industry,

less than half the calories.

tion on developing the most innova-

announces the launch of its re-brand

tive and reliable ice solutions for the

which includes a refreshed logo and

foodservice industry. The newest

brand positioning.

ice machine, NEO, is an all-in-one,
undercounter ice making and storage

The updated company logo has

solution that provides a new level

design elements that convey the

of performance, intelligence and

brand attributes of the company:

convenience. Perfect for restaurants,

modern, passionate, creative and

bars, cafés, coffee shops, stadium

focused. This updated logo is paired

boxes and offices — NEO delivers the

with new advertising creative that

ice you need — where and when you

is reﬂective of the same. Caravan

need it.

Ingredients cares about its customers.
Through its passion and creative

NEO offers up to 33 lbs more of ice

application of ingredient technology,

production within the same footprint

the aim is to meet the needs of its

of our existing models over a 24 hour

customers today while inspiring ideas

period. NEO outperforms in energy

for tomorrow. This will better posi-

conservation too. All of the NEO

tion Caravan Ingredients in the food

air-cooled models meet or exceed

and bakery marketplace. The new

ENERGY STAR V2.0 qualiﬁcations.

creative is being rolled out across all

“We are excited to ﬁnally be able to

That represents a 100% increase over

industries it serves including industrial

offer a reduced calorie donut that still

Manitowoc’s existing undercounter

and wholesale baking, retail & in-store

offers all the great ﬂavor of our original

offering. Ten percent less energy

bakery and food.

glazed donut,” says Dan Busken, presi-

consumption and 22% less water

dent of Busken Bakery. “Health fanatics

usage adds up over time, which is

Mary Bentley, vice president of

can now indulge, guilt free, on one of

money that can be put back into an

marketing and business development,

our glazed donuts, and continue to

owner’s business.

said, “Our new brand positioning is

enjoy our skinny cookies as well.”

a logical step as we start thinking

Manitowoc’s NEO is the ﬁrst under-

about the face of our new company

Busken Bakery has offered low-calorie

counter ice machine to offer operators

and how we will reach our goal of

treats in the past, most notably, the

feedback and vital performance and

becoming a leading global player in

Skinny Cookie, a half-the-fat, fewer-

operational information at a glance.

bio-based products. Our updated

calorie cookie compared to the Busken

Universally recognizable display icons/

logo and creative helps to establish

Original Iced Cookie. Now a staple

buttons are located on the front of the

Caravan Ingredients’ position in food

on bakery shelves and in customer

machine and are illuminated by long-

and bakery and allow us to further

mouths, Busken has sold 890,000

life LED indicator lights. To learn more

build on the equity of our brand.”

Skinny Cookies in just three years.

visit www.manitowocice.com/neo.

08 < MAR 2013 | bakemag.com
http://www.facebook.com/BuskenBakery http://www.manitowocice.com/neo http://www.bakemag.com
bake - March 2013

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