bake - April 2013 - 20

ingredients

Strawberry Season
Bakers can expect to pay similar prices for fresh strawberries
this year. Strawberry season in California, which grows 85% of
the nation’s strawberries, shifted into full gear in March, right
on schedule. Peak season for California strawberries continues
through August.
US consumers will taste their first strawberries from Egypt this
year, after the US recently agreed to allow in shipments from
Egypt — the world’s fourth-largest strawberry producer — for

one in every five farmers in the state grows both organic

the first time. But the impact on the supply chain won’t be felt

and conventional strawberries. 

until much later. Egypt’s season runs December through March,
coinciding with Florida’s production.

California strawberry farmers have reduced the use of pesticides by employing a wide range of practices, including a

California strawberries dominate the fresh market from March

reliance on organic farming methods such as mechanical bug

through August, and supplies continue mostly year-round.

vacuums to suck up harmful insects, and hand weeding to

Early-season prices for strawberry flats from California are on

reduce chemical herbicide use.

par with last year at the same time, about $16-18 for flats of 12
one-pint baskets.

“This report substantiates why California has the best strawberry farmers in the world,” says Mark Murai, president of

Sustainability efforts

the California Strawberry Commission and a third-generation

California continues to spearhead efforts to produce fresh

strawberry farmer. “We are among the most progressive and

strawberries with minimal impact on the environment, which is

environmentally conscious around the globe.”

a growing issue among today’s consumers. Bakery customers
are demanding more baked goods made with natural ingredi-

Strawberries gain popularity

ents and clean labels. Strawberries play well into this trend.

Bakers depend heavily on fresh strawberries for key occasions
like Easter, Mother’s Day and summer fruit desserts.

Since first pioneering drip irrigation in the 1970s, California’s
strawberry farmers continue to serve as global leaders in devel-

Also worth noting is that fresh fruit is now the top snack food

oping sustainable strawberry farming practices to reduce nega-

consumed in America, and also one of the fastest growing, ac-

tive impacts to air, water and land, according to a new report

cording to a new report from The NPD Group. During the two-

by the California Strawberry Commission.

year period ending March 2012, fresh fruit was consumed as a
snack in 10 more snack occasions a year than chocolate, the

“Investing in a Sustainable Future” chronicles the contributions

next top snack food, and 25 more occasions a year than potato

of the state’s family farmers to protecting the environment

chips, the third most popular snack food.

along California’s Central Coast. It captures more than 40 years
of sustainable practices — from water conservation and ozone

NPD’s snack research finds that consumption of snack-oriented

protection to pesticide reduction and the broad-based incorpo-

foods is motivated by different needs: health and weight,

ration of organic farming methods among California’s straw-

hunger satiety, on-the-go/convenience, routine/habit, crav-

berry farmers, said commission officials.

ings, and a treat/reward. Fresh fruit ranks No. 1 in five of the six
needs states — health and weight, hunger satiety, convenience,

California’s network of family strawberry farmers grows more

routine/habit, and satisfying a craving.

organic strawberries than any place in the world. An estimated

JOHN U N R EIN

20 < APR 2013 | bakemag.com


http://www.bakemag.com

bake - April 2013

Table of Contents for the Digital Edition of bake - April 2013

bake - April 2013
Editor's Note - The Pricing Paradigm
Table of Contents
News Bites - CSM sponsors baking contest
Caravan names fortification director
FDA rules against NJ bakery
Management - Information Sharing
Tax Tips - Maximizing Interest Deductions
Labor Front - Pinning down incentives
Legislation - California Fosters Cottage Food Operations
Ingredients - Strawberry Season
Paying Up for Premium
Penniless Promotion
The Sweets of San Francisco
True Value Pricing
Panera Launches Live Consciously Campaign
Niedlov's - 10 Thoughts on 10 Years
A Classic Pie Window
The Versatility of Cookies
Cafe - Popcorn on the Rise
Products
Marketplace
Classifieds
Ad Index
bake - April 2013 - bake - April 2013
bake - April 2013 - 2
bake - April 2013 - Editor's Note - The Pricing Paradigm
bake - April 2013 - 4
bake - April 2013 - Table of Contents
bake - April 2013 - 6
bake - April 2013 - 7
bake - April 2013 - FDA rules against NJ bakery
bake - April 2013 - 9
bake - April 2013 - Management - Information Sharing
bake - April 2013 - 11
bake - April 2013 - 12
bake - April 2013 - 13
bake - April 2013 - Tax Tips - Maximizing Interest Deductions
bake - April 2013 - 15
bake - April 2013 - Labor Front - Pinning down incentives
bake - April 2013 - 17
bake - April 2013 - Legislation - California Fosters Cottage Food Operations
bake - April 2013 - 19
bake - April 2013 - Ingredients - Strawberry Season
bake - April 2013 - 21
bake - April 2013 - Paying Up for Premium
bake - April 2013 - 23
bake - April 2013 - 24
bake - April 2013 - 25
bake - April 2013 - 26
bake - April 2013 - 27
bake - April 2013 - 28
bake - April 2013 - 29
bake - April 2013 - Penniless Promotion
bake - April 2013 - 31
bake - April 2013 - The Sweets of San Francisco
bake - April 2013 - 33
bake - April 2013 - 34
bake - April 2013 - 35
bake - April 2013 - True Value Pricing
bake - April 2013 - 37
bake - April 2013 - Panera Launches Live Consciously Campaign
bake - April 2013 - 39
bake - April 2013 - Niedlov's - 10 Thoughts on 10 Years
bake - April 2013 - 41
bake - April 2013 - 42
bake - April 2013 - 43
bake - April 2013 - A Classic Pie Window
bake - April 2013 - 45
bake - April 2013 - 46
bake - April 2013 - 47
bake - April 2013 - The Versatility of Cookies
bake - April 2013 - 49
bake - April 2013 - 50
bake - April 2013 - 51
bake - April 2013 - Cafe - Popcorn on the Rise
bake - April 2013 - 53
bake - April 2013 - Products
bake - April 2013 - Marketplace
bake - April 2013 - Classifieds
bake - April 2013 - 57
bake - April 2013 - Ad Index
bake - April 2013 - 59
bake - April 2013 - 60
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