bake - April 2013 - 24

for Danish, Frost $1.89 for a donut in their “evolved”
category (Aztec Chocolate is one example).
Retail bakery owners are redeﬁning bakery categories
(cakes, donuts, etc.) in effective ways that eliminate
traditional price-point ceilings that exist in the minds
of many bakery shoppers.
Now the good news for independent business is the
economy is recovering. The number of consumers
saying they have cut back on spending in the last 12
months dropped from 63% in February 2009 to 35%
in September 2012, according to a recent McKinsey &
Company study.
Boutique and specialty bakeries are ﬂourishing
in many parts of the country, as a result of this
newfound consumer conﬁdence. And few entrepreneurs understand, when it comes to pricing, the vital
role of creating lasting consumer connections better

Susan Sarich took her early lessons in hospitality and built a

than Susan Sarich, who founded SusieCakes in 2006

rapidly growing bakery business in California.

in California. Her business has already grown to eight
locations: four in Southern California and four in
Northern California.

“We are currently in growth mode and anticipate
opening seven locations across California over
the next 24 months,” says Sarich, who grew up in
Chicago and worked extensively in the hospitality

“Our mission at SusieCakes is
connecting through celebration”
Susan Sarich, SusieCakes

and restaurant business prior to opening her own
bakery. “After that, we will continue to expand our
brand in California, but will also be exploring additional markets outside of our state. We want to bring
SusieCakes to households across the nation.”
The rise of SusieCakes

SusieCakes’ whoopie pies

As a child growing up in Chicago, Sarich was called

retail for $5.00.

Susie by her two beloved grandmothers, Mildred
and Madeline. Every day she would come home from
school to enjoy her grandmothers’ company over a
glass of milk and a fresh baked treat. This daily baking
ritual and special time together in the kitchen left a
lasting impression.
When Sarich moved to the West Coast, she brought
along her grandmothers’ carefully recorded recipes on
handwritten 4x6 cards. The pure and simple connection those recipes fostered helped her form SusieCakes
bakeries to share her experience with others.

24 < APR 2013 | bakemag.com
4
APR 20
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bake - April 2013

Table of Contents for the Digital Edition of bake - April 2013

bake - April 2013
Editor's Note - The Pricing Paradigm
Table of Contents
News Bites - CSM sponsors baking contest
Caravan names fortification director
FDA rules against NJ bakery
Management - Information Sharing
Tax Tips - Maximizing Interest Deductions
Labor Front - Pinning down incentives
Legislation - California Fosters Cottage Food Operations
Ingredients - Strawberry Season
Paying Up for Premium
Penniless Promotion
The Sweets of San Francisco
True Value Pricing
Panera Launches Live Consciously Campaign
Niedlov's - 10 Thoughts on 10 Years
A Classic Pie Window
The Versatility of Cookies
Cafe - Popcorn on the Rise
Products
Marketplace
Classifieds
Ad Index
bake - April 2013 - bake - April 2013
bake - April 2013 - 2
bake - April 2013 - Editor's Note - The Pricing Paradigm
bake - April 2013 - 4
bake - April 2013 - Table of Contents
bake - April 2013 - 6
bake - April 2013 - 7
bake - April 2013 - FDA rules against NJ bakery
bake - April 2013 - 9
bake - April 2013 - Management - Information Sharing
bake - April 2013 - 11
bake - April 2013 - 12
bake - April 2013 - 13
bake - April 2013 - Tax Tips - Maximizing Interest Deductions
bake - April 2013 - 15
bake - April 2013 - Labor Front - Pinning down incentives
bake - April 2013 - 17
bake - April 2013 - Legislation - California Fosters Cottage Food Operations
bake - April 2013 - 19
bake - April 2013 - Ingredients - Strawberry Season
bake - April 2013 - 21
bake - April 2013 - Paying Up for Premium
bake - April 2013 - 23
bake - April 2013 - 24
bake - April 2013 - 25
bake - April 2013 - 26
bake - April 2013 - 27
bake - April 2013 - 28
bake - April 2013 - 29
bake - April 2013 - Penniless Promotion
bake - April 2013 - 31
bake - April 2013 - The Sweets of San Francisco
bake - April 2013 - 33
bake - April 2013 - 34
bake - April 2013 - 35
bake - April 2013 - True Value Pricing
bake - April 2013 - 37
bake - April 2013 - Panera Launches Live Consciously Campaign
bake - April 2013 - 39
bake - April 2013 - Niedlov's - 10 Thoughts on 10 Years
bake - April 2013 - 41
bake - April 2013 - 42
bake - April 2013 - 43
bake - April 2013 - A Classic Pie Window
bake - April 2013 - 45
bake - April 2013 - 46
bake - April 2013 - 47
bake - April 2013 - The Versatility of Cookies
bake - April 2013 - 49
bake - April 2013 - 50
bake - April 2013 - 51
bake - April 2013 - Cafe - Popcorn on the Rise
bake - April 2013 - 53
bake - April 2013 - Products
bake - April 2013 - Marketplace
bake - April 2013 - Classifieds
bake - April 2013 - 57
bake - April 2013 - Ad Index
bake - April 2013 - 59
bake - April 2013 - 60
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