bake - May 2013 - 32

perfecting
product
photography
Improve the quality of your
product photography by
learning the fundamentals.
BY TIMMY TRABON
A description of a delicious and beautiful cake will

Aperture

never showcase your product like a well-executed

Measured in f-stops, aperture is technically the size of

photograph. Displaying beautiful photos of your

the opening in the lens. The wider the aperture, the

products, whether on Facebook, a menu, or on your

lower the f-stop is. A lower f-stop, say f/2.8, allows

website, is crucial for attracting new customers and

more light through the lens than f/8. We know… it

showcasing the beauty of your product. Too often,

seems backwards.

retail locations snap unflattering photos of exquisite
products. This isn’t fair to the bakery’s talent and risks

With a large aperture, more light will enter the

losing the attention of hungry eyes. If you don’t have

camera through the lens. In addition, the aperture

the budget to hire a freelance photographer, we’ve

will influence an image’s depth of field. The depth

provided a basic introduction to product photography.

of field is the range of distance between the nearest
and farthest acceptably sharp objects in an image. A

The Fundamentals

smaller f-stop will result in a narrower depth of field,

If you are using a DSLR camera for your images, learn

meaning a smaller range of distance.

how to manually set the exposure of your shots. While
the fundamentals of digital photography may seem

Shutter speed

like a daunting subject, knowing the basics is one of

Shutter speed also controls the amount of light that

the quickest ways to dramatically improve quality.

enters the camera. Measured in fractions of seconds,

When setting for manual exposure, it is important to

shutter speed is the amount of time that the camera’s

understand these three significant factors: aperture,

shutter is open.

ISO, and shutter speed. These three settings can be
manually adjusted on your DSLR camera. To learn

The slower the shutter speed, the more susceptible

how to technically access and adjust these settings,

moving objects in the image are to blurring. In addi-

refer to your camera’s user manual.

tion, more light will enter the camera when using a slow

32 < MAY 2013 | bakemag.com


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bake - May 2013

Table of Contents for the Digital Edition of bake - May 2013

bake - May 2013
editor’s note - THE MERCHANDISING ISSUE: the details matter
Contents
News bites
management - Red Envelope Specials
tax tips - Send Them, Deduct It
labor front - Regulations on the Horizon
legislation - Plan Ahead for Health Insurance
ingredients - Raisins in Snack Foods
mindful design
the essentials of aesthetics
displays that pop, rock and roll
What’s Old is New
Revisiting a Classic… The Bagel
Cake Pops Save Dough
Complement Your Cakes
Soup and Sandwich Specials
Products
Ad Index
bake - May 2013 - bake - May 2013
bake - May 2013 - 2
bake - May 2013 - editor’s note - THE MERCHANDISING ISSUE: the details matter
bake - May 2013 - 4
bake - May 2013 - Contents
bake - May 2013 - 6
bake - May 2013 - 7
bake - May 2013 - News bites
bake - May 2013 - 9
bake - May 2013 - 10
bake - May 2013 - 11
bake - May 2013 - management - Red Envelope Specials
bake - May 2013 - 13
bake - May 2013 - tax tips - Send Them, Deduct It
bake - May 2013 - 15
bake - May 2013 - labor front - Regulations on the Horizon
bake - May 2013 - 17
bake - May 2013 - legislation - Plan Ahead for Health Insurance
bake - May 2013 - 19
bake - May 2013 - ingredients - Raisins in Snack Foods
bake - May 2013 - 21
bake - May 2013 - mindful design
bake - May 2013 - 23
bake - May 2013 - 24
bake - May 2013 - 25
bake - May 2013 - 26
bake - May 2013 - 27
bake - May 2013 - 28
bake - May 2013 - 29
bake - May 2013 - the essentials of aesthetics
bake - May 2013 - 31
bake - May 2013 - 32
bake - May 2013 - 33
bake - May 2013 - 34
bake - May 2013 - 35
bake - May 2013 - displays that pop, rock and roll
bake - May 2013 - 37
bake - May 2013 - 38
bake - May 2013 - 39
bake - May 2013 - What’s Old is New
bake - May 2013 - 41
bake - May 2013 - 42
bake - May 2013 - 43
bake - May 2013 - Revisiting a Classic… The Bagel
bake - May 2013 - 45
bake - May 2013 - 46
bake - May 2013 - 47
bake - May 2013 - Cake Pops Save Dough
bake - May 2013 - 49
bake - May 2013 - 50
bake - May 2013 - 51
bake - May 2013 - Complement Your Cakes
bake - May 2013 - 53
bake - May 2013 - 54
bake - May 2013 - 55
bake - May 2013 - 56
bake - May 2013 - 57
bake - May 2013 - Soup and Sandwich Specials
bake - May 2013 - 59
bake - May 2013 - 60
bake - May 2013 - 61
bake - May 2013 - Products
bake - May 2013 - 63
bake - May 2013 - 64
bake - May 2013 - 65
bake - May 2013 - Ad Index
bake - May 2013 - 67
bake - May 2013 - 68
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