bake -- August 2013 - 3

editor’s note

August 2013 / Issue 7

THE CONSUMER ISSUE:

the not-so-sweet spot
Two extremely important themes are covered in this issue,

means that the retail bakery business is in trouble. As with any

as both have vital roles in the future of the retail baking busi-

sweeping trend, the key for independent retailers is to embrace

ness. First, there is the steady migration of more consumers

the movement early and incorporate subtle changes in their

clamoring to buy products that taste great and are better for

menu to keep pace with demand.

them. Lost in this summer’s buzz about Dominique Ansel’s
introduction of the hot-selling Cronut, a hybird of a croissant

The other dominant theme covered this month is the booming

and a donut, is the fact that people in places like New York City

beverage business. In researching this article, it amazed me

are craving a not-so-sweet spot to indulge a little, but not too

how radically different the beverage business has evolved in

much. Having enjoyed one Cronut on my New York trip to inter-

such a short time. Iced coffee. Fruit-infused tea. Blueberry

view Ansel, the Cronut is a flavorful masterpiece, a wonderful

Pomegranate Smoothies selling at McDonald’s? As the

blend of intense flavors and flaky texture. Frying the Cronut

McDonald’s billboard on my drive to work boasts, “Your Wish

for a minute in grapeseed oil is a nice touch. “It’s deep fried,

has been Pomegranated.” “Consumers are looking for healthier

but not too greasy,” Ansel told me.

drink options,” says Lisette Gaviña Lopez of Gaviña Gourmet
Coffee. “And iced drinks are here to stay. They are no longer just

Earlier this year, Cincinnati’s Busken Bakery introduced the

a summer item.” When you look at how a national operation like

140-calorie Lite-Hearted Donut, another inspring product that

Dunkin’ Donuts, which has 7,300 US locations in 38 states, is

satisfies the needs of the changing food preferences of the US

developing a full-scale beverage program and de-emphasizing

consumer. Consider that fresh fruit is the fastest-growing snack

their position as a “donut shop,” it’s clear to see the bakery busi-

food in America, according to The NPD Group. None of this

ness is changing. It’s time to embace the change.

JOHN UNREIN

junrein@sosland.com

bakemag.com | AUG 2013 > 03


http://www.bakemag.com

bake -- August 2013

Table of Contents for the Digital Edition of bake -- August 2013

bake -- August 2013
Editor's Note - the not-so-sweet spot
Table of Contents
News Bites - Lucks Company Chairman William G. Lucks Passes Away
CSM Unveils New Name, Strategy
DecoPac Appoints Anderson as President
LloydPans to Unveil New Pan Coating
Management - New Management Training Program
Tax Tips - Software Tips
Labor Front - First Day of School
Legislation - Health Care Mandate Delayed
Ingredients - Almond Market Outlook
The not-so-sweet spot
Pastry Chef Series Calendar
Clean Labels
Brewing up a storm
Wildflower Blossoms
The Bougel
The Perfect Pie Story
Hispanic Cakes Go Upscale
Cafe - Tapping into smaller households
Products
Product Showcase
Classifieds
Ad Index
bake -- August 2013 - bake -- August 2013
bake -- August 2013 - 2
bake -- August 2013 - Editor's Note - the not-so-sweet spot
bake -- August 2013 - 4
bake -- August 2013 - Table of Contents
bake -- August 2013 - News Bites - Lucks Company Chairman William G. Lucks Passes Away
bake -- August 2013 - 7
bake -- August 2013 - LloydPans to Unveil New Pan Coating
bake -- August 2013 - 9
bake -- August 2013 - Management - New Management Training Program
bake -- August 2013 - 11
bake -- August 2013 - Tax Tips - Software Tips
bake -- August 2013 - 13
bake -- August 2013 - 14
bake -- August 2013 - 15
bake -- August 2013 - Labor Front - First Day of School
bake -- August 2013 - 17
bake -- August 2013 - Legislation - Health Care Mandate Delayed
bake -- August 2013 - 19
bake -- August 2013 - Ingredients - Almond Market Outlook
bake -- August 2013 - 21
bake -- August 2013 - The not-so-sweet spot
bake -- August 2013 - 23
bake -- August 2013 - 24
bake -- August 2013 - 25
bake -- August 2013 - Pastry Chef Series Calendar
bake -- August 2013 - 27
bake -- August 2013 - 28
bake -- August 2013 - 29
bake -- August 2013 - Clean Labels
bake -- August 2013 - 31
bake -- August 2013 - Brewing up a storm
bake -- August 2013 - 33
bake -- August 2013 - 34
bake -- August 2013 - 35
bake -- August 2013 - Wildflower Blossoms
bake -- August 2013 - 37
bake -- August 2013 - The Bougel
bake -- August 2013 - 39
bake -- August 2013 - The Perfect Pie Story
bake -- August 2013 - 41
bake -- August 2013 - 42
bake -- August 2013 - 43
bake -- August 2013 - Hispanic Cakes Go Upscale
bake -- August 2013 - 45
bake -- August 2013 - 46
bake -- August 2013 - 47
bake -- August 2013 - 48
bake -- August 2013 - 49
bake -- August 2013 - Cafe - Tapping into smaller households
bake -- August 2013 - 51
bake -- August 2013 - 52
bake -- August 2013 - 53
bake -- August 2013 - Products
bake -- August 2013 - Product Showcase
bake -- August 2013 - 56
bake -- August 2013 - Classifieds
bake -- August 2013 - Ad Index
bake -- August 2013 - 59
bake -- August 2013 - 60
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