bake - September 2013 - 12

management

PayPal Plugs into POS
PayPal, which recently kicked off its Cash for Registers

PayPal’s Cash for Registers program allows retailers to go

program, is getting some help from a former small business

online to sign up for point-of-sale software solutions that

owner who successfully guided his family-owned bakery

best meet their needs.

into a household name.
Included for those who need something more specialized,
Buddy Valastro of Carlo’s Bakery in Hoboken, NJ, is

PayPal features pre-integrated partner solutions. For

spreading the word about his decision to implement

specialty retail and quick service, the program spotlights

PayPal’s Cash for Registers program, which offers small

ShopKeepPOS, a cloud-based POS system for the iPad with

businesses the chance to upgrade to modern technology.

a four-star rating in the App store and more than 6,000

The program helps bakeries and other retailers collect

customers. ShopKeepPOS includes inventory and employee

payments in a simple and secure manner and allow small

management, reporting, award winning customer care and

businesses the ﬂexibility to grow and evolve with technology.

a free app to track sales remotely. Enjoy the benefits of a
cloud based POS that also runs offline.

Small- and medium-sized businesses can now upgrade their
cash-based registers by purchasing a more modern and

Once retailers complete the first step of the sign-up

efficient point of sale, and receive free processing until Jan.

process, they select their point-of sale hardware. Choose

31, 2014. To learn more, visit www.cashforregisters.com.

from cash drawers, receipt printers, iPad stands and more.
Once you’ve chosen your point-of-sale solution and
purchased eligible hardware, retailers fill out the online
redemption form and email PayPal their proof(s) of
purchase to be eligible for the free processing offer.
Bakers like Valastro are finding the program to be highly
beneficial already.
Valastro is an accomplished, fourth-generation baker, born
into the business which was owned and operated by his
parents. When his father passed away, Buddy was just 17.
He thrived under pressure, taking on the family business,
and, with the help of his family, was able to take Carlo’s
Bakery to new heights. Now, Buddy is working to take his
business one step further by implementing PayPal’s point
of sale solutions accepting PayPal in his bakeries, as well
as his online business.
“I know for my business, I need things to run as smoothly
as possible to keep profitable and successful,” he says.
“That means focusing on keeping my customers happy
and not worrying about payments. I’m excited to work
with PayPal to make that happen with a modern point
of sale system that takes care of payment, invoicing
and managing my information.”

12 < SEP 2013 | bakemag.com
http://www.cashforregisters.com http://www.bakemag.com
bake - September 2013

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