bake - October 2013 - 26

WHAT’S WITH THE DOT?
The modern dot is a signature
of Sprinkles Cupcakes to signify
the flavor of each cupcake. Each
dot is an edible sugar decoration
that serves as a flavor card for
consumers who might pick up
a dozen cupcakes, but not know
which flavor is each. Sort of like
a box of chocolates with a flavor
schematic on top of the box.
Only simpler.

BAKE
One of the more interesting
challenges of design – or any
aspect of business for that

The modern dot also serves
as a design element that
immediately identifies each
cupcake as a Sprinkles cupcake.
This connects consumers
directly to the brand.

matter – is that what works in
one part of the country doesn’t
always translate to another.
How did Sprinkles Cupcakes
overcome this challenge as
the business expanded from
coast to coast – to be unique,
but also appeal to all types of

To see more, visit http://
www.sprinkles.com/cupcakedecorations/decorations/

customers?

NELSON
Carrot

Ginger
Lemon

We absolutely take into account our local
communities when designing new stores. For
example, after we launched our Cupcake ATM in
Beverly Hills, we immediately worked on getting

Chai Latte

Strawberry

one installed into the façade of our Chicago
bakery given the city’s on-the-go nature. In New
York, we occupied a space which was formerly
Gino’s, a beloved Italian restaurant which had

Cinnamon
Sugar

Banana

served the local community for decades prior to
going out of business. They were known for their
vibrant red zebra wall paper. We felt it important
to leave up a wall adorned with this wallpaper to

Lemon

Orange

pay homage to Gino’s legacy. Our minimalistic
design in a place like Las Vegas may get lost
among neon signs and design spectacles. Thus,
for our future flagship shop there, we are

Pumpkin

26 < OCT 2013 | bakemag.com

Triple
Cinnamon

amping up our signage with modern dots that
scale up above our store.



http://www.sprinkles.com/cupcake-decorations/decorations http://www.bakemag.com

bake - October 2013

Table of Contents for the Digital Edition of bake - October 2013

bake - October 2013
Editor's Note - Designer Treats
Table of Contents
News Bites - Cake Boss Bakeware Makes National Debut
Drake’s Cakes Return To Stores
Swipe Fee Settlement Ignores Small Business
The Piping Gourmets Launch Gluten-Free Whoopie Pies
Readers Vote Frederick’s as Best Bakery
Noted Baker, Chef Opens New Shop In Maine
Crumbs to Open Gluten-Free Dessert Shop
Management - Signage in the Shop
Tax Tips - Resource for Health Care Tax Credits
Labor Front - Navigating the Affordable Care Act
Legislation - Minimum Wage Hikes
Ingredients - Sugar Under Scrutiny
Sprinkles on Top
Your Bakery Online
Budget Interiors
Sales Catcher
The Art of Ciabatta
The Holiday Rush
Whoopie Pies Wow with Flavor
Wow Desserts
Cafe - A Healthier America
Design Awards
Products
Product Showcase
Classifieds
Ad Index
bake - October 2013 - bb1
bake - October 2013 - bb2
bake - October 2013 - bake - October 2013
bake - October 2013 - 2
bake - October 2013 - Editor's Note - Designer Treats
bake - October 2013 - 4
bake - October 2013 - Table of Contents
bake - October 2013 - Swipe Fee Settlement Ignores Small Business
bake - October 2013 - 7
bake - October 2013 - Crumbs to Open Gluten-Free Dessert Shop
bake - October 2013 - 9
bake - October 2013 - Management - Signage in the Shop
bake - October 2013 - 11
bake - October 2013 - Tax Tips - Resource for Health Care Tax Credits
bake - October 2013 - 13
bake - October 2013 - Labor Front - Navigating the Affordable Care Act
bake - October 2013 - 15
bake - October 2013 - Legislation - Minimum Wage Hikes
bake - October 2013 - 17
bake - October 2013 - Ingredients - Sugar Under Scrutiny
bake - October 2013 - 19
bake - October 2013 - Sprinkles on Top
bake - October 2013 - 21
bake - October 2013 - 22
bake - October 2013 - 23
bake - October 2013 - 24
bake - October 2013 - 25
bake - October 2013 - 26
bake - October 2013 - 27
bake - October 2013 - 28
bake - October 2013 - 29
bake - October 2013 - 30
bake - October 2013 - 31
bake - October 2013 - Your Bakery Online
bake - October 2013 - 33
bake - October 2013 - 34
bake - October 2013 - 35
bake - October 2013 - Budget Interiors
bake - October 2013 - 37
bake - October 2013 - 38
bake - October 2013 - 39
bake - October 2013 - Sales Catcher
bake - October 2013 - 41
bake - October 2013 - 42
bake - October 2013 - 43
bake - October 2013 - The Art of Ciabatta
bake - October 2013 - 45
bake - October 2013 - 46
bake - October 2013 - 47
bake - October 2013 - The Holiday Rush
bake - October 2013 - 49
bake - October 2013 - Whoopie Pies Wow with Flavor
bake - October 2013 - 51
bake - October 2013 - 52
bake - October 2013 - 53
bake - October 2013 - Wow Desserts
bake - October 2013 - 55
bake - October 2013 - Cafe - A Healthier America
bake - October 2013 - 57
bake - October 2013 - Design Awards
bake - October 2013 - 59
bake - October 2013 - 60
bake - October 2013 - 61
bake - October 2013 - Products
bake - October 2013 - 63
bake - October 2013 - Product Showcase
bake - October 2013 - Classifieds
bake - October 2013 - 66
bake - October 2013 - Ad Index
bake - October 2013 - 68
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